Day one of Cannes Lions and members of the Tag team kicked the week off by supporting our friends at DoorDash, whose Executive Creative Director, Mariota Essery, joined LBBonline - Little Black Book’s panel ‘Inside Job: How the New Gen of Inhouse Agencies Has Found Its Creative Ambition’. We caught up with Chief Client Officer JT Pierce, who shared his top three takeaways from the session: 1. In-house agencies are as hungry and ambitious as any external agencies; and they compete to capture and retain the same creative talent. 2. Proximity to the business means they can be much more fluent in what moves business and as a result they can move faster and more responsively to changes in culture. 3. External agencies still provide a valuable point of view and have a place in the creative ecosystem. We can’t wait for what the rest of the week has to offer, and more engaging and insightful discussions to come. If you'd like to connect with the Tag team—Toby Codrington, Trent Agnew, Kevan Thorn, Camilla Andersen, Jonny Hall, JT Pierce, Mark Knowles, Simon Lewis — to learn more about our end-to-end production capabilities, get in touch! #CannesLions2024
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What a way to capitalize on the Big Game! Sports advertising campaigns have proven to increase #brandawareness. Since #sportsprogramming has a higher audience engagement, certain brands find alignment more than others. #doordash put a lot of thought behind this one! 👏🏼 I’m curious to see what the revenue projections look like from this Ad campaign. 😳 #mediamarketing #advertisingdesign #sportsandentertainment #marketingcampaign #superbowl #advertisment #advertisingstrategies
This year’s #SuperBowl issue focuses on the Business of the Big Game. Our cover story dives into DoorDash’s mammoth effort to pull off an unprecedented sweepstakes and how the contest reinforces its new brand platform. The brand will use its 30-second ad to reveal how to win every item advertised in a nationally broadcast spot during the Super Bowl. Yes, that means the brand is dashing one lucky winner a 2024 BMW i5 All-Electric, a 2024 Kia EV9, a Volkswagen, a pallet of Reese’s Peanut Butter Cups, a thousand wings from Popeyes (ordered at the winner’s convenience, naturally) and dozens more supersized prizes. The brand will even toss in a 30-pound jug of mayonnaise. ADWEEK's Jameson Fleming spoke to DoorDash's CMO Kofi Amoo-Gottfried and agency Wieden + Kennedy about how they pulled it off. https://adweek.it/3ucoa2n Illustration by Gustaf Ö Hjalmars
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The DoorDash Super Bowl stunt getting the cover is rightfully so because the sheer absurdity of this sweepstakes is legendary on its own. It is going to be talked about for years to come if we get to see the actual delivery to the winner. I’m talking live on socials, reels and TikToks, YouTube video of the delivery for posterity; we need to SEE someone get: - 1,000 wings from popeyes - 24 bars of Dove soap - 20 family sized Oreos - 720 Reese’s cups - A Kawasaki Motors Corp., U.S.A. Off road vehicle - 80 Drunstick Dessert Cones - 25 Cans of Pringles - A 30 LB BUCKET OF MAYONNAISE - BMW Group ‘s 2024 All electric i5 - KIA’s new EV9 electric vehicle - Toyota Motor Corporation’s 2024 Tacoma - AND A MYSTERY Volkswagen! Enough food to last for a week, enough snacks to last for a quarter, and enough cars for a small dealership in your front yard, we NEED to see this delivery. #marketing #advertising #superbowl
This year’s #SuperBowl issue focuses on the Business of the Big Game. Our cover story dives into DoorDash’s mammoth effort to pull off an unprecedented sweepstakes and how the contest reinforces its new brand platform. The brand will use its 30-second ad to reveal how to win every item advertised in a nationally broadcast spot during the Super Bowl. Yes, that means the brand is dashing one lucky winner a 2024 BMW i5 All-Electric, a 2024 Kia EV9, a Volkswagen, a pallet of Reese’s Peanut Butter Cups, a thousand wings from Popeyes (ordered at the winner’s convenience, naturally) and dozens more supersized prizes. The brand will even toss in a 30-pound jug of mayonnaise. ADWEEK's Jameson Fleming spoke to DoorDash's CMO Kofi Amoo-Gottfried and agency Wieden + Kennedy about how they pulled it off. https://adweek.it/3ucoa2n Illustration by Gustaf Ö Hjalmars
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Recently I had to order a large amount of chicken wings for a party I was hosting. My favorite tasting wings come from Wingstop Restaurants Inc., but I am also a fan of #TacoMac (pretty well-known in metro Atlanta). 🍗 🍗🍗 It was important that my order would be ready sharply at 6:30 pm. Reflecting on my experiences at both restaurants, while Wing Stop's chicken wings are superior in taste and quality, their customer service has always been a disappointing 1 out of 10. On the other hand, Taco Mac consistently delivers a solid product, with professional customer service that I'd rate an 8 or 9 on the same scale. I ultimately chose the brand I could #trust to get the job done. 🏆 Taco Mac earned my business that evening and as suspected, the order was completed precisely on time, with plenty of wet naps and blue cheese dressing. 🙌 Trust is HUGE in choosing who we give our business to. We all make this choice every day. Dunkin' or Starbucks? McDonald's or Burger King? Hulu or Netflix? RaceTrac or QuikTrip? The list goes on. ☕ 🍔 📺 🚗 This got me thinking about our clients at Tier4 Group and the many candidates I have had the privilege to work with over the years who keep sending business our way. These long-standing relationships happen because of trust. - Trust to get the job done 👏 - Trust to be treated professionally 👏 - Trust to solution through the challenges 👏 - Trust to only use ethical practices 👏 - Trust to be more than a slogan or elevator speech 👏 - Trust to treat all parties with dignity and respect 👏 I understand that every day, our clients and candidates have the freedom to choose from many options. So, when they choose Tier4 Group, it means the world to me, both as a recruiter and as a person. 😁 #Tier4Group #T4G #FlashThe4 #clients #candidates #recruiting #chickenwings
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How do you define success? Believe, many could have fallen hard or hit ground due to office politics, bosses who don’t support you, colleagues who back stabbed you, partners in business who betrayed you, life partners who left you, but wait…rewind <— <— <— How many times you worked hard and won? How many times you raised above the expectations to get a better role or build successful business ? How many times your mentors guided you? How many times your well wishers - family and friends supported you? How well your raised your kid alone ?? Yes, by end of it, you win when you know your goals and big picture. Don’t let others opinion weight down your success. Thanks The Female Quotient for these inspiring stories. #management #leadership #strategy
After holding a waitressing position for the same company, Julia Stewart’s successful career in marketing led her to become the President of Applebees. After being passed over for the role of CEO, Stewart left Applebees to become the CEO of IHOP and then acquired Applebees for $2.1 billion. In her time at what became DineEquity, she implemented a franchise-driven business model that led IHOP through 18 consecutive quarters of growth. She still sits on various boards in the food and beverage industry and has recently started her own wellness-focused organization. Talk about a success story! 💪
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Msc International Marketing & Specialisation in Business Analytics @ Hult International Business School
Empower your journey with Volopay, mirroring the pivotal moments in McDonald's history, navigating growth opportunities with confidence. Together, let's unlock avenues for increased profitability and write your business's next chapter of triumph. Demo: https://lnkd.in/gppD5R6Y
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How to become one of the most respected voices in F&B... (it is not how you expect)! When you think of a Head of Sales at the fastest growing energy drink brand in the UK... you assume they probably went to a top uni, did 15 years at Diageo and The Coca-Cola Company before joining the startup world... WRONG Shani Higgs took an 'unexpected' path to greatness: - She didn't go to university - Instead, she joined the workforce out of school and worked in financial services for 7 years - At age 25, she then switched over to follow her passion in F&B (financial services is not that fun...) - Shani jumped around a few F&B startups, making a name for herself and (after initially rejecting an offer from us) eventually joined a little known brand with three crazy founders, PerfectTed, as employee number 1. - When Shani joined PT, she didn't have a huge amount of grocery experience - but she had grit, hustle, determination, curiosity, high EQ and is hungry to grow. In under 2 years, Shani Higgs has transformed PT into am award winning sales machine with multiple products stocked in over 5,000 grocery doors. There is no one correct path to achieve greatness - you just need the right personality and mindset - Shani Higgs is our underdog story - LFG Just becuase you don't fit the traditional mold, doesn't mean you can't do it! Follow her badass journey on LinkedIn!
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Executive Assistant I Vinmart Group of Companies I Strategic Planning I Operational Excellence I Project Management I Ex-Afcons I 4x Star Performer of the year at Afcons I M.Tech 🥇I B.Tech 🥈
Hello LinkedIn Family, I wanted to share something cool happening at VINMART Group. With so many companies under our umbrella, each facing its own set of challenges, we realized it's time to get everyone talking and sharing more. So, what's the plan? We're starting a team-building exercise that's all about bringing people together. Imagine leaders from the same departments but different companies in our group coming together to share What works, What doesn't, and Brainstorm how to tackle ongoing challenges. The best part? After all the talking and sharing, we're wrapping up with a dinner. It's a chance for everyone to relax, get to know each other better, and build stronger bonds. But here's the thing - this isn't just a one-off. We're planning to do this every six months. It's about keeping those conversations going, making sure we're all growing together. We're super excited about this and can't wait to see the amazing ideas that come out of it. Wish us luck on this exciting journey! #VINMARTGroup #TeamBuilding #Innovation #Collaboration #Growth #DRC #VinmartGroupofCompanies
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I teach social strategy to 70,000 marketers with my newsletter, Future Social. | Work: Microsoft, Twitch, Beats By Dre, Morning Brew, Verizon
I've got big work goals for February—I need to add so much rigor to my business (and my personal life). Here's a non-exhaustive list that's already overwhelming to look at, but needs to get done asap. - Proper batch brainstorming for this quarter's newsletter topics - Establish a set writing day for the newsletter - Build proper media kits for Future Social + my basketball stuff - Get an actual morning routine going - Start getting 70% of my monthly content planned ahead of time. - Build off-the-shelf creative ideas for brands to buy into - At least... *checks notes*... 10 proposal opps in my inbox - Pitch myself for upcoming conferences & speaking events - stop ordering doordash every day - win at least one rec league championship ...this is fine.
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Here’s what’s new from Cake for June 2024! We’ve rolled out enhancements to streamline your experience, from improved onboarding resources to new features for managing equity. These updates aim to make your workflow smoother and keep your team motivated. Check out what’s new at Cake below!
Product Updates June 2024
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Taco Bell is opening a retirement community for the "old at heart." As I've been researching and onboarding at my new company, Venn , I watched a talk our founder, Or Bokobza, gave about the "Experience Era." He said that a study examining data from the past 10 years shows that experience-led companies have outperformed the stock market by nearly 50%. But have any of us really cracked the "Experience Era" code yet? Or will our industry be disrupted by well-known, experience-led consumer brands? Taco Bell is one of the best companies in the world at knowing their target market and giving them unique outside-of-the-box experiences that fit that demographic to a T. While this time Taco Bell is just producing a hilariously branded event, it made me think, what if this was more? Could your property management brand or individual property brands compete with Taco Bell for renters? (Hangover)food for thought. Anyway, see you biddies at water aerobics. https://lnkd.in/gwaxWTba
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