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When an alliance team transitions to the CRO, it signals a critical shift—moving from incubation to establishing a significant revenue channel. But is it ever truly a meaningful revenue channel? That’s the big question. The key lesson? When businesses view giants like AWS or Google through the lens of traditional channels, there’s often a lasting misalignment of expectations. Yet, there's no denying the immense impact these partners can have on your business. Understanding and aligning expectations from the start is crucial to unlocking the full potential of these partnerships. Listen to the newest episode of #UnlockCloudGoToMarket where Erin Figer and Patrick Riley talk about this topic with guest Michael Musselman, M.B.A. Check it out here: https://lnkd.in/g7kEw3ip Astronomer, Awesome Partners, LLC, CADy Shack #Partnerships #RevenueGrowth #CRO #AWS #GoogleCloud

Patrick Riley

Cloud GTM Principal | Co-Sell & Marketplace GTM Transformation | @Tackle.io | NCEM

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