Taboola’s Post

Healthcare Marketing Daily (HMD) wraps up each year with an End of Year edition, which features a collection of the year's most engaging stories. As we reflect on the top healthcare marketing news of 2023, we recognize the accomplishments and ever-changing nature of this vertical as we look to an optimistic future in 2024.    Click the article below to learn more about the top 10 HMD headlines of 2023.    #HealthcareMarketingDaily #HealthcareMarketing #PharmaMarketing

How Speciality HME doubled the number of new CGM patient leads, whilst reducing advertising spend by 50%. “Somnowell Marketing transformed our digital advertising game, doubling new CGM patient leads while reducing our spend. Prior challenges with poor campaign performance and tracking led to uncertainty about acquisition costs and campaign effectiveness. After a strategic overhaul, the results are much improved.” #Healthcare #ManagedCare #homecare #dme #hme #diabetes #CGM View the case study here: https://lnkd.in/eC55FrYs

But these 3 timeless nuggets of wisdom will live on forever: 1. Content is king – make it relevant to your patients. 🩺 2. Data drives decisions – understand your online traffic. 📊 3. Engagement is essential – connect with your community. 💬 In the pharmacy world, these insights are gold. They help us tailor your website, optimize your content, and manage your social presence. Looking to boost your pharmacy's digital game? Share your thoughts or tag a pharmacist who'd love this! And for a deeper dive into the world of pharmacy marketing, check out our website. #PharmacyMarketing #DigitalWisdom #HealthcareInnovation

🔍 Curious about how Health IQ Communications achieved a 41% lower CPA? 🤔 Check out our new case study! We partnered with them to optimize ad visuals and copy, resulting in a 47% decrease in CPC. 🎯 Discover our innovative solutions and how they can work for you too: https://ow.ly/90kb50SthoE #CaseStudy #DigitalMarketing #DigitalAds #CustomerEngagement #LeadGen

Creating the Ultimate Clinical Trial Website and Digital Marketing Campaigns: A Comprehensive Guide to Clinical Trial Marketing and Advertising: https://lnkd.in/ev6dV2uy #clinicaltrials #patient #trialrecruitment #hcmkt #pharmamarketing

Digital media campaigns are one of the most powerful tools for connecting with potential participants and driving successful clinical trial enrollment. At Stark / Raving Health, we understand the importance of leveraging digital media channels to engage with individuals who may be interested in participating in clinical trials. In this article, we’ll delve into how our agency optimizes digital media campaigns to effectively connect with and engage potential clinical trial participants. https://lnkd.in/dTQwtdTR #clinicaltrialmarketing #digitaladvertising #patientrecruitment

🌟 What does excellence in Health & Pharma advertising look like? 🌟 In the ever-evolving landscape of health and pharma, the need to communicate product benefits sometimes comes at the cost of enjoyable ads. This great piece in The Drum spotlights some of the ads that are getting it right, whether that's through clever use of colour and branding , or tackling sensitive subjects with levity and fearlessness. Enriched with data and expert commentary from our creative and consumer experts, it’s a must-read for anyone looking to understand what sets apart truly effective campaigns in the sector: 🔗 https://ow.ly/oqKO50RtmUA #HealthcareAdvertising #PharmaMarketing #CreativeExcellence

Pharma Marketers and Med affairs teams, why oh why are you not using Google PPC?!? 🤷♂️ You know HCPs use Google all the time right? You could be leveraging this to drive traffic and subscriptions for your education portals and content marketing hubs... It's a great way to drive consent and get target customers into your CRM, where you can track them and target them with more promotional content further down the line. If that's too scary for you to consider, you can at least continue the 'education' journey with them this way... 👍🏻 A free tip for you. Start with your key congresses. This is a sure-fire way to get your adds seen by HCPs looking for congress news (see my screenshot – currently no adds for biggest Haem conference in the UK in a few months). However, please remember to give your prospects something valuable and relavent to the congress in return for the click. i.e. Do not only focus on your news. Do not focus on your events onlu. Give them something balanced, practical and valuable. This will increase your chance of conversion. ⚡️Interested? Need an agency to plan this out and execute? DM me or visit brandcasthealth.com to find out more Or if you want to learn more about PPC in the context of healthcare, check out this podcast we made on the topic 👇🏻 https://lnkd.in/dSmG4YAs #pharmamarketing #medicalaffairs #medcomms #ppc

🔍 Did You Know? Over 80% of patients begin their healthcare journey online, highlighting the critical need for medical practices to harness the power of digital marketing to boost patient leads and thrive in today’s tech-centric environment. At Raka Health, we've distilled the essence of digital marketing into an ultimate guide that empowers medical practices to increase visibility, establish trust, and, ultimately, grow patient leads. From optimizing your website for user-friendly experiences to leveraging SEO-rich content and engaging with communities on social media platforms, our strategies are tailored to position your practice at the forefront of potential patients' minds. Don't miss out on practical tactics like targeted digital advertising and creating a conversion-centric site—essential components in the ever-evolving landscape of patient marketing. Are you ready to elevate your practice's digital marketing game and see tangible results? What steps will you take today to ensure your practice stands out in the digital health space? Visit our blog to learn more and join the conversation! #HealthcareMarketing #PatientAcquisition #DigitalMarketingStrategies https://bit.ly/4bxsCtC

Adfire Health offers five targeted strategies to help healthcare marketers navigate DTC while adhering to PHI advertising regulations. 👉 Learn More: https://buff.ly/3GaV85T #HealthcareMarketing #DigitalEngagement #HealthcareProfessionals #DataDrivenInsights #DTC #AdfireHealth #DigitalHealthcare