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Elevate your native advertising with the right KPIs! Our latest blog details the top 10 metrics crucial for assessing engagement and success beyond traditional analytics. A must-read for marketers aiming to refine their advertising approach. 📈 Read the blog

According to Sharethrough and IPG Media Lab, native ads generate 53% more views than display ads. This research, which involved eye-tracking and surveys with thousands of consumers, highlights the higher visual engagement native ads receive compared to traditional display ads. Aliya Gallamo, CCO at Geozo, discussed the AdTech landscape in Europe, the perspectives of native advertising, and its evolving role for publishers with State of Digital Publishing. Learn more in the interview "Future of Native Advertising for Publisher Monetization" — https://lnkd.in/erTSRWSU. #digitalpublishing #adtech #monetization

Add engaging and interactive ad-formats in your Advertising Arsenal with Adbite. Did you know there are multiple types of native ads - 💰 Recommendation Widgets 💰 Native Ad-Units 💰 Custom Ads 💰 Sponsored Content 💰 Promoted Listings 💰 In-feed Ads 💰 Paid-search Ads Native advertising is popular amidst brands and publishers alike because they ensure - 🤝 Seamless integration 👀 Higher engagement rates 🤩 Improve brand perception 🌏 Greater reach 📳 Enhanced visibility 📈 Measurable results Align your ad-campaign with your advertising goals. Learn More - www.adbite.com

💡Adskeeper Insights: The Art of Native Advertising💡 Today’s Wisdom: "The best ads feel like part of the conversation" 💬 For both advertisers and webmasters, engaging ads can significantly boost conversion and engagement rates. When ads relate to the content, they enhance user experience and trust. 🤝✨ Make your ads part of the conversation today with Adskeeper! 📈 #AdskeeperWisdom #NativeAdvertising #AdskeeperQuotes #AdTech #DigitalMarketing #WebMonetization #AdskeeperInsights

Native advertising is a form of advertising that seamlessly blends into the form and function of the platform or content it appears alongside, making it less disruptive and more engaging for the audience. Honesty, openness, and customer trust are crucial components of advertising techniques, as demonstrated by the FTC's approach to native advertising. To make sure that their native advertising initiatives meet both legal and ethical requirements, advertisers and publishers should abide by the FTC's recommendations. To maintain openness and shield customers from dishonest tactics, the Federal Trade Commission (FTC) is a key player in the regulation of native advertising. Click here to know more: https://lnkd.in/dj4Gmdjg

Ready to level up? Introducing Ultima, our latest integrated advertising solution, designed to revolutionise native advertising and elevate your campaigns to the next level! 🎯 In today's digital landscape, consumers demand personalised and engaging content, and traditional advertising methods simply aren't cutting it. That's why Ultima leverages cutting-edge AI technology to deliver targeted native ads that drive meaningful engagement while optimising your ad spend. Don't miss out on the future of native advertising! Check out this The Drum article to learn more about Ultima and how it can supercharge your campaigns! https://lnkd.in/dJWPnd4m #NativeAdvertising #AI #DigitalMarketing #Ultima #PrecisoInnovates

Native advertising has become increasingly popular for brands and marketers. Unlike traditional banner ads or pop-ups, native ads fit naturally into the content and flow of the web page, making them more engaging for the user. Pros: ✅ Native ads can offer payouts up to 10 times higher than traditional pop-ups or push notifications. ✅ As legislation evolves, native advertising is better able to resist changes restricting more intrusive advertising formats. Cons: ❌ Creating effective native ads requires a more customized, creative approach. ❌ Balancing content and advertisement can be a lengthy process. Despite these challenges, the potential benefits of native ads make it worthy of attention from brands and webmasters. #revenuelab #affiliatenetwork #affiliatemarketing #digitalmarketing #nativeadvertising

So.....If you missed your chance to join us this year at Native Advertising Days, but still want the hot gossip from the event 🗣️. Or maybe you're currently at the event, and just saw an amazing talk that you want to revisit? 🤩 Here's a hot opportunity! 🔥 Become a member of NAI+ and unlock exclusive On-Demand access to every talk and keynote at Native Advertising Days 2024! 📺✨ Beyond the on-demand access, with NAI+ you will get loads of insights and native advertising casing from industry leaders and companies, in addition to a treasure trove of resources 📚, including case studies, reports, and cutting-edge strategies to supercharge your campaigns 🚀. Become a member, get on-demand access to this year's Native Advertising Days, and don't miss out on this opportunity to stay ahead in the dynamic world of native advertising. 🌐💼 🔗 Become a Member of NAI+ https://lnkd.in/dU9NQ43n #NativeAdvertising #NAIPlus #MarketingInnovation #NativeAdvertisingDays2024

The Untapped Potential of Native Advertising 🚀 Through resarch and analysis, Tobias Lindner and Julia Nyback from Schibsted Brand Studio has demonstrated that #nativeadvertising can be impactful at all stages of the marketing funnel—challenging the traditional view that it only suits mid-funnel activities. 👀 Here is a sneak peek of the key takeaways from their keynote during Native Advertising Days 2024 : ✅ Beyond Mid-Funnel: native ads can drive awareness, interest, preference, and even action. ✅ Creativity & Strategy: high creativity and strategic presentation can make native ads perform exceptionally, even in stages traditionally dominated by direct advertising. ✅ Real-World Success: Examples from campaigns for clients like Telenor and the Swedish Armed Forces showcasing the versatility and effectiveness of native advertising. Want to see the whole keynote presentation for full insight? Stay tuned we will have it available on-demand after 15th of August 👉https://hubs.ly/Q02Cq7jq0 #NativeAdvertisingDays2024 #NativeAdvertising #MarketingInnovation #CreativeStrategy #DigitalMarketing #AdvertisingInsights

Unlock the potential of your native advertising with the right KPIs. Our latest blog details the top 10 metrics crucial for assessing the success of your campaigns, offering actionable insights to optimize engagement and conversion. Read the blog 📊