System1’s Post

Get ready to score big this summer with your sports marketing strategy! 🏆 With the excitement of the summer sports season approaching, it's prime time to take your game to the next level. This week, I was inspired by the #londonmarathon to deep-dive into what it takes to drive long-term brand-building potential in sports. Last year, System1 teamed up with Fuse to dissect 170 sports sponsorship assets. Through in-depth analysis, we uncovered invaluable insights on how brands can maximise both short-term and long-term commercial impact in sports advertising. 🔬 Our findings were crystal clear - sports marketing isn't just a contender, it's a champion! Whether reaching a nationally representative audience or engaging passionate sports fans, the potential for success in sports advertising rivals the best in the world. 📈 Armed with these insights, it's time to craft winning strategies that resonate with your audience and drive impactful results. From leveraging key partnerships to crafting compelling campaigns, now is your chance to shine in the competitive arena of sports marketing. 🏅 Discover three actionable strategies to elevate your sports marketing campaign in the link below. Read on to unlock the keys to success: https://lnkd.in/eVYwKJzg #sportsmarketing #advertising #marketing Andrew Tindall Alex Charkham Chiara Manco Jess M. Freddie Laughton

Powerful business-driving insights…

I had the pleasure of attending the Mumbrella Sports Marketing Summit last month, it was a fantastic day filled with insightful presentations and great conversations ⚽️. I've pulled together a short blog highlighting my key takeaways from the day. Grab a cuppa ☕️ and have a read 📖. https://lnkd.in/g8rDmG62 #SportsMarketing #MarketingSummit #MarketingInsights #IndustryTrends #DigitalMarketing

Intrigued by this take on the impact of sports marketing on Cannes this year in Digiday last week. https://lnkd.in/g3P5NC3Y Seems more often sportspeople are taking center stage at the event and making significant waves in media and marketing. Seb Joseph highlights the integration of sports into major marketing strategies and how important sporting lore is in creating deep cultural and commercial impact. Today's consumers prefer engaging sports narratives over traditional ads, both on and off the field. Women's sports are a great example of this trend. This shift is transforming sports advertising and how brands interact with cultural events. It'll have a major impact on the 2024 summer of sports and beyond. #CannesLions2024 #SportsMarketing #MediaInnovation #BrandStrategy #CulturalImpact

ADWEEK Brand Play Sports Marketing Summit in NYC! We are on the cusp of sports centric events and curated experiences across the globe. Everyone is cashing in on the moment and putting every foot forward to step into the game. In the ever changing landscape of marketing - and to the extend of live events and experiential - it is imperative brands look at the new, innovative, and fresh opportunities to connect to fan bases both current and prospective. From digital tech, engaging attendees through omni channel approaches, to delivering a multi-sensory experience that resonates on an emotional level. Some data points: - According to a study by Eventbrite, 78% of millennials prefer to spend money on experiences over things, indicating a strong appetite for experiential engagement. - According to a report by Freeman, 57% of consumers say that participating in live events makes them feel more positive about the brand. Additionally, 98% of consumers create digital or social content at events and experiences, turning them into brand advocates. - Experiential marketing can drive revenue through ticket sales, merchandise purchases, and sponsorship opportunities. By creating unique and compelling experiences, sports teams and brands can attract more fans and increase their spending. Key takeaways from this week event: - HOW BEST TO PLAY IN THE SPORTS WORLD AS A BRAND - HARNESSING EXPERIENCES THAT WOW TO DRIVE FANDOM - NEW AND EVOLVING SPORTS ARENAS THAT YOU SHOULDN’T IGNORE - THE BUSINESS OF SPORTS - THERE’S NO “I” IN TEAM Kristyn Cook Tammy Henault Mary Ellen Jelenek Andy Kauffman Jennifer Storms Kristina Windham Frank Amorese Andrea Brimmer Amanda Chin Terri Carmichael Jackson #experiential #brand #sports #nyc #events #engagements #liveexperiences #sportsmarketing #brandmarketing #experiences

PREPARING | The worlds biggest sporting event is on our doorstep and last week Mediaweek Australia asked our CEO Stephen Leeds whether the Olympics will still be the place to be seen for brands this year. "While brand association with the Olympics is an “awareness driver”, cut-through will be the biggest challenge. It’s not enough to have an ‘Olympics strategy’ for media, how does this link to creative? How can we tie into – or better yet, create – a cultural moment from this association? Buying a partnership or spots in the programming does the short-term job, but making a long-term impact needs something much more robust.” It's always a hot topic amongst agencies and this article has great insight. If you would like to talk more about sponsoring major sporting events. Let's talk... Stephen Leeds Jacquie Alley GAICD Sam Cousins #mediareimagined #sportreimagined #sponsorships #Olympics2024

In today’s sponsorship and sports marketing world, we’re seeing inventory be added, diversified, propagated, and in some cases, even cluttered. Taking into account all those factors, pressure is on to show real results - Not just from the brand side, but also from rights holders looking to prove their value. Decisions are becoming more data driven, and sponsorship & sports marketing pros increasingly recognize the need for solid metrics to justify their investments, and gauge whether they're making a real difference. The SPIQE team dove into the trends, tech, challenges, and opportunities that are reshaping how we measure and communicate around success. Big thanks to Marianne Brooks, Benjamin Bianchi, Kathleen Murphy, Mark Gilbert, Hans Erik Tuijt, and Ginger Baker Rust for taking the time to chat and allowing us to tap into their knowledge and expertise. Read the full article here:  https://lnkd.in/d7n3_wwU #SportsSponsorship #SportsMarketing #SponsorshipROI #SponsorshipMeasurement

The demand for women's professional sports coverage has never been higher, providing TV advertisers with a unique opportunity to reach consumers. According to a recently released report from KCSA client EDO, Inc., Wimbledon and the US Open were 2023’s “most engaging women’s events.” Head to Marketing Brew for more details on the report, which breaks down how women’s sports advertising is a winning strategy for brands: #WomensSports #SportsAdvertising #TVAdvertising #MarketingResearch

Drive value through strategic Olympic sports partnerships! 🏅 Nielsen shares key findings on how brands like Samsung and Airbnb have elevated their visibility. Understand the holistic measurement of marketing success. Read the article for more details: http://nlsn.co/6048lyDKe

For sports marketers, it's essential to understand the psychological effects of their sponsorships and how these can impact consumer decision-making. Our latest blog explores how marketers can benefit from understanding the power of these psychological effects. https://hubs.la/Q02m6bND0 #blog #marketing #sportsbiz #sportssponsorship #brands