We say this a lot because somehow each episode turns into our favorite but, last week we had the privilege of interviewing Chris Hood. With over 35 years experience in multiple digital industries from movie to music, working with some of the biggest companies such as Fox, Google, and Universal, Chris is a wealth of knowledge on innovation and what it takes to build a successful company that is focused on customer satisfaction. Chris is also the author of @customertransformation in which he dives into customer focused marketing and business through a seven staged strategy for attaining customer alignment. Be sure to listen to the full Synovial Marketing Masterclass episode available on Spotify and Apple Podcast and leave a review to let us know what you think of the show! #customertransformation #businessinnovations #challenges #problemsolving #newidea #uber #innovation
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In our inaugural episode of the *Marketer's Book Club* podcast, we delve into Seth Godin's "This Is Marketing" and his revolutionary approach to ethical marketing. Godin challenges traditional aggressive marketing tactics, emphasizing trust-based, empathetic strategies. Rebekah Gosyne, Digital Marketing Specialist at World Vision Canada, reflects on this shift: "Marketing doesn't have to be shady... We can really enter into a new era and better long-term retention if we approach marketing from a place of service and community building." Join us as we explore how ethical marketing can create genuine connections and build lasting trust with audiences. https://lnkd.in/eXTnGz7g
Marketers Book Club
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🎯 Building a brand is about more than just quick conversions. In episode 301 with Tia Cummings-Hopkins, we talked about the balance between brand marketing and performance marketing. Brand marketing is what gets your customers interested and engaged, while performance marketing closes the deal. You need both to build long-term loyalty and sustainable growth. Focus on creating a story that draws people in and use performance tactics to convert them into loyal customers. Beauty founders, are you balancing brand and performance marketing in your strategy? Let’s talk about it! 🎧 Listen to episode 301 on Apple or Spotify.
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Great Listen! Building a reputable brand using a narrative engaging in performance marketing tactics encompasses loyalty and growth amongst your client/customer base. Balance is key between both marketing strategies 📈
🎯 Building a brand is about more than just quick conversions. In episode 301 with Tia Cummings-Hopkins, we talked about the balance between brand marketing and performance marketing. Brand marketing is what gets your customers interested and engaged, while performance marketing closes the deal. You need both to build long-term loyalty and sustainable growth. Focus on creating a story that draws people in and use performance tactics to convert them into loyal customers. Beauty founders, are you balancing brand and performance marketing in your strategy? Let’s talk about it! 🎧 Listen to episode 301 on Apple or Spotify.
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Digital Growth Catalyst | WordPress Whisperer | Lead Generation Specialist | Co-Host of Bullhorns & Bullseyes Podcast
A holistic approach to marketing must include research. Skipping the research and going straight to marketing and advertising is a recipe for waste and missed opportunities. It's time to ditch the guesswork and embrace data-driven decisions. 🎯 🎧Listen to the full episode of Bullhorns & Bullseyes with Tom Nixon and Emily Bielak from The Martec Group and learn how to avoid these common pitfalls in your marketing strategy! 🎙️ Slow down and learn who your ideal customer is and why they buy from you and you'll speed things in up in the long run. ▶️ Watch On YouTube: https://lnkd.in/gxPQSz_g 🎧 Listen On Spotify: https://lnkd.in/gKdRaiPN 🙏 Please Support Bullhorns & Bullseyes: Like, share, comment, & subscribe! #journeymapping #digitalmarketing #marketresearch #segmentation #marketingtips
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Podcast jingle anyone? Stock music doesn't come close to custom music - especially when you're a thoughtful marketing company like Brew Digital! Marketers of the Universe - 7 episodes full to the brim with big marketing tips, interspersed with our tailored jingle by Midlands based composer Rebel & Sons...have a listen via the link below #ImNotAMachine #CustomMusic
“Mum, I’m on a podcast!!!!” 🚀 I'm super excited to finally announce the launch of the Brew Digital podcast, "Marketers of the Universe"! 🌌✨ It’s been an enjoyable few months building up a back catalogue of episodes with tonnes more cool shit to talk about with the awesome digital team I work with coming soon. 🔥 We hope we haven’t just produced another ‘marketing’ podcast, but something that is light, short and digestible. Our aim is to explore the hottest topics, campaigns and trends in digital marketing and beyond in quick-fire segments that will fit perfectly in your coffee break or commute. 🚀💥 Not another waffley podcast that you learn nothing from, but bite-sized insights you could action in your own business. Plans are already underway for future episodes, as well as bringing in special guests to join the discussion so please follow us on your chosen podcast listening platform. Have a listen, feel free to give me honest feedback, and hopefully you enjoy. https://lnkd.in/efzewATw A big thanks also to Verity P. for working with us on our awesome jingle. #MarketersOfTheUniverse #BrewDigital
Marketers of the Universe
https://spotify.com
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Founder @ Flight Performance: Accelerating growth for eCommerce brands | Host of Entrepreneurship, Brand Building & Marketing Podcast Bitesized🎙
No-one WANTS to see your ads! Advertising is an interruption to someone's on platform or onscreen experience. They are not there FOR you, so you have to deliver value: and earn the right for their attention. Its why your creative, especially the first 3-5 seconds really matter. How do you stop someone from simply scrolling/swiping away or tuning out? It's all about the hook and relevancy to your target consumer. Barry Hott, growth marketing consultant breaks it down in the latest episode of Bitesized. Full episode is live on YouTube, Spotify and Apple - link in the comments.
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On the latest episode of Open Market: 4 ways to win with adtech marketing. This is actually a slide from my pitch deck. Eric Franchi and I go through examples of companies/people who do all 4 things well and explain the pitfalls/steps to execute on each strategy. Here are the 4 ways and examples of people/companies that do them well: 1) Own narrative white space (Brian O'Kelley / Scope3) 2) Share unique insights/data (Krzysztof F. / Adalytics) 3) Lead the conversation with ideas (Ari Paparo / Marketecture Media) 4) Be prolific, present, and personable (Matt Barash) Of course, these ways to win aren't mutually exclusive. Many companies/people, including those mentioned above, pursue multiple paths to building their reputation and relationships (which is the point of B2B marketing). Check out the episode on Spotify, Apple, and wherever else you get your pods.
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No-one WANTS to see your ads! Advertising is an interruption to someone's on platform or onscreen experience. They are not there FOR you, so you have to deliver value: and earn the right for their attention. Its why your creative, especially the first 3-5 seconds really matter. How do you stop someone from simply scrolling/swiping away or tuning out? It's all about the hook and relevancy to your target consumer. Barry Hott, growth marketing consultant breaks it down in the latest episode of Bitesized. Full episode is live on YouTube, Spotify and Apple - link in the comments.
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