How we transformed a summer of sport through technology.... please read on.
For the past few months, sport fans everywhere have been engaged with a summer of sport – from grass courts and a festival of sport in Paris.
Whether you watched from the sidelines or on-screen, the stories of triumph have been unmatched. We’re proud to say that through our tech and digital transformations, we’ve been right there, helping the LTA, Team GB and ParalympicsGB further advance their impact this summer.
Here's a small recap of some of the things we’ve worked on…
🎾 We worked with the LTA to transform tennis using technology, bringing an organisation with over 100 years of history to new people and new places. This included improving website accessibility, to how you book a court, and introducing the LTA’s first membership programme to make tennis more relevant, accessible and enjoyable for everyone. In the last year alone, we’ve welcomed over 2.1m new players, signed up 23,176 teachers, and seen a 31% increase on community park courts. Find out more about our with the LTA here: www.deloitte.co.uk/tennis
🚴 As the only professional services firm to be a Worldwide Olympic and Paralympic Partner and Digital Transformation Partner for both Team GB and ParalympicsGB, we’ve helped both organisations grow their social impact and use their platform for good. We did this through our Global campaign, ‘The First Effect’, which we co-created with the International Olympic Committee – IOC to recognise the impact made by ‘firsts’ in the sporting world. We also worked with alliance partner, Salesforce, to implement new technology and systems to help both organisations capture, connect and retain their fans.
💭 We created a digital experience called Mindscape that takes people inside the mind of an athlete to understand what it really takes to be a champion. But this isn’t about being a champion in terms of medals, podiums or winning, but a champion for mental health, resilience, disability and inclusion – areas of shared impact for athletes, Team GB, ParalympicsGB and Deloitte.
You can catch all of our work with Team GB and ParalympicsGB below or visit The First Effect Global hub via this link: https://lnkd.in/ejUxPYV9
#DeloitteConsulting #Technology #TechTransformation #DeloitteInSport
Financial controller
2moGood and interesting...