The SWYM team is incredibly excited to be a beta partner with Index, leveraging Marketplaces as a key component in our innovative, flagship solution — SCaLE — (Smart Curation & Learning Engine). This transformative approach marks a major shift in how programmatic media curation and bidding decisions are made. Through innovations in smart automation and AI-driven intelligent decisioning, SWYMs SCaLE not only unlocks significant unrealized value in advertiser's spend, but it also addresses major recommendations by the ANA around supply sourcing, inventory quality, information asymmetry and transparency. For anyone interested to learn more about the SWYM and our SCaLE solution for programmatic and retail media, just let me know. #programmaticmedia #automation #AI #curation #ANA #swym #Indexexchange Kevin Marshall Ravi P. Tom Triscari Kenneth Rona, Ph.D. Tim Brown Danilo Tauro, PhD Jeremy Kagan