Swire Coca-Cola, USA’s Post

#sustainability #nobelprize Burgers, fries, and soda, the American version of German meat and potatoes with a drink, from the icon of American cultural globalization, the golden arch of Ray Kroc’s McDonald’s, gave the comeback kid from Hope, Arkansas, Bill Clinton, a triple bypass. Taste and health cannot be more perfectly uncorrelated, -1, or are they perfectly correlated, 1, because what Clinton and Bill Gates consider taste is reality the lack of it? This lack of taste is giving the planet a nona-bypass along all the nine planetary boundaries, as the Amazon burns to let the cows graze to feed the world’s growing appetite for their flesh along with economic growth and aspiration of the one human family to converge. Gates wrote a book on climate. Invested in how to mitigate cows passing methane. But his addiction to money and cows remains, undermining both his book and investments. The way to save humanity is not to make rounds of both Norway and Sub Saharan Africa, far far above and far far below the equator, the Great White North and the Great Black South, but walking the talk on global sustainability. Does this sound good or do you want me to give you consent to talk about my vision to showboat and make a quick buck?

In honor of Women's History Month, and International Women's Day tomorrow, I HAD to share this ad. Talk about a brand doing something not only clever, but meaningful. Here's the story >>> Molson Coors Beverage Company is a sponsor of the PWHL (the Professional Women's Hockey League). And the PWHL had a problem: some of their athlete's hair covered the name on the backs of their jerseys. Molson, whose logo was on the jersey, worked with them to come up with a solution. (And no, they did not ask them to all get hair cuts). Instead, they flipped the placement of the logo and the player name, so that the last names would read below the player numbers. The "See My Name" campaign reads: "Molson is covering our name so hers can be seen." Jerseys go live (you guessed it) on March 8, International Women's Day. What a great example of bucking the status quo (standard jersey design) in favor of a more equitable solution - and what a line..."covering our name so hers can be seen." You have to watch the ad >>> https://lnkd.in/ezqxi9Dk #womenshistorymonth #internationalwomensday2024 #womeninsports #brandmarketing #marketingwithpurpose #molsen #pwhl

THANK YOU FOR TOP FAN.! With President Joe Biden – I just got recognized as one of their top fans.! ALLIED: I'VE NEVER SEEN BEFORE SUCH A POWERFUL MILITARY MOVIE IN ALL MY LIFE. I CAN SERIOUSLY SEE BRAD PITT PLAY 007 J. BOND. ARTICLE: CRYPTOCURRENCY & REYGITONIUM-G. BILL & MELINDA GATES FOUNDATION TENRI CULTURAL INSTITUTE tenri.org https://lnkd.in/e55sRd8b https://lnkd.in/eB98Jnv9 WonderMind.com: CRYPTO-FINANCE & WHAT'S ON THE TABLE. REYGITONIUM-G MR. MS. TEEFEY & SELENA GOMEZ-RARE-SUPERSTAR. TCI GALLERY SPRING 2024 THEMES. CRYPTOCURRENCY & REYGITONIUM-G TO WHOM IT MAY CONCERN: I ABSOLUTELY SEE NOTHING WRONG WITH CRYPTOCURRENCY: REYGITONIUM-G I CAN UNDERSTAND WHY THE INFANT DEMOCRATIC-CAPITALISTIC MINDS OF TODAY BLAME USA GOVERNMENT. THEN IS ANY GOVERNMENT TO BE BLAMED FOR HOMELESS PROBLEMS PLAGUING THE WORLD.? NO. GOD KNOWS HEADACHES USA GOVERNMENT HAVE WITH THE FOREIGN AFFAIRS. THE NEW WORLD PRACTICALLY SHOCK TO WITNESS. PEOPLE ONLY WORKING TOGETHER FOR A COMMON GOAL. "IN THE PURSUIT OF HAPPINESS." THUS DOESN'T THAT ALSO INCLUDE THE HOMELESS. THE HOMELESS ARE OUT THERE. ARE YOU.? HOMELESS.. AN OPPORTUNITY MISUNDERSTOOD. The modern economic system is a market economy, which is a capitalist economy where people, not the government--NOT THE GOVERNMENT--own most businesses. In a capitalist economy, prices allocate capital and labor between competing uses, and capital assets like factories, mines, and railroads can be privately owned and controlled. https://lnkd.in/eB98Jnv9 GOOGLE EXAMPLE, IF YOU NEED TO RAISE MONEY FOR ANY REASON OR MORE SO LETS SAY THE "HOMELESS" PROBLEM WHICH IS BELIEVED TO BE TIME & MONEY CONSUMING BUT IN ONE DIRECTION TOWARD THE HOMELESS. HOWEVER CRYPTOCURRENCY CAN POSSIBLE ALLOWS AN EXPENDITURE OF CURRENCY TO BENEFIT ALL WHO USES THE CRYPTO & REGARDLESS OF HOW IT'S CONSUMED. THEREFORE IF A CRYPTO HOMELESS CURRENCY REYGITONIUM-G EXISTED IT'S MORE HIGHLY LIKELY THAT THE HOMELESS PROBLEM CAN BE VANQUISHED BECAUSE CURRENCY-FINANCES IT'S ALWAYS AVAILABLE TO BE TAPPED INTO FOR HOMELESS RESOLUTIONS. REYGITONIUM-G: COUNTRY GOVERNMENT $1-DOLLAR INVESTMENT PORTFOLIO OF 8-BILLION EARTH CITIZENS. OR CONTINUE HIDING THE HOMELESS WHEN A POLITICAL LEADER VISITS AMERICA. CLOSING COMMENT: THE DAMNEDEST CRAZIEST FUNNIEST EMBARRASSING ABOUT THE HOMELESS CHAOS IS ANY EXCUSE AS TO WHY HOMELESS EXIST. HENCEFORTH CONSIDER USA TRILLIONS IN DEBT & 6,120 OF HOSPITALS SCATTERED AROUND THE USA & MANY COUNTRIES ASKING FOR FOREIGN AID IN THE TRILLIONS & YOU TALKING EXCUSES. MEANWHILE WE WANT TO SETTLE HUMANITY ON OTHER PLANETS. THANK YOU FOR READING.

On this International Women's Day, let's highlight a company that is doing marketing well through ensuring DEI is taken into account. Molson Coors Beverage Company recognized that traditional hockey jerseys designed for men didn't quite translate the same way to women. Since a lot of women have long hair, their names would get obstructed on their jerseys by the hair. So what did Molson do? Move the names on jerseys down. A simple solution, but an impactful one to make sure female athletes don't get shorted on the experience. Well done, Molson! https://lnkd.in/gxDAKnp6 #diversityisgoodbusiness #internationalwomensday2024 #dei #marketing

Read this headline and my mind went so many places 🤯 Here's 5x thoughts/trends it brought to mind 📝: 1. 🌊 | NIL Opening the Floodgates: It's an exciting time as college athletes finally get the chance to capitalize financially on their stardom & fanbases while also partnering with brands equipped to scale their visibility. DICK'S Sporting Goods is a great example of that and so is Angel Reese's partnership with Reebok 2. 👀 | Brands Capitalizing on College Athlete Attention: Last year, I worked on my first NIL partnership at VaynerMedia with VaynerSports & the University of Michigan's football team. The means by which the brand/client captured attention & market relevance through our media and organic social campaigns was a testament to the platform college stars have. Ayden Syal has been leading in the space with his company MOGL for those interested in learning more. 3. 🤝🏾 | Athletes <> Personal Brands: There's a rising trend of athletes starting their own entities (i.e. clothing, podcasts, production studios etc). This ability to expand their relevance beyond the sports that launched them into the public eye is such a strategic way to pursue other passions while diversifying/generating wealth. The fact that DICK'S Sporting Goods is carrying her clothing line (not just using her likeness) displays true partnership. Kirby Porter has done a great job covering this with New Game Labs 4.📍| Physical Retail Locations Still Matter: I remember distinctly talking about this in my Luxury Retail class with Professor Charles Skuba at Georgetown University. The key takeaway was that brands could totally survive the prevalence of e-commerce by enhancing the retail experience and finding new ways to drive traffic. I'm no expert (I'll leave that to Ebere) but we've seen that hold true. @Angel Reese is a national and local star and her apparel being available at the Baton Rouge location will undoubtedly drive sales & foot traffic, especially in the heat of basketball season. 5. 🏆 | Another Win for Women's Basketball: Need I say more?

This is powerful! College and even hign school student-athletes now have the ability to create their own futures and legacies. The key is to develop the right TEAM to help craft and implement the financial game-plan. #nil #businessmindedathlete #financialliteracy #createlegacy #wealth

Beer and sports!? Happy International Women's Day! I thought I would share this short marketing video from Molson Canadian. This really struck home to me as we celebrate amazing women today. As someone in marketing, this gives me so much happiness to watch and pride. We know beer and sports, is something in the past, that stereo-typically has been mainly targeted at men and also the disparity of professional woman athletes vs the men. Not only that, there was barely any representation of women drinking beer, as again stereo-typically "only men would drink beer". The advert tagline is "Molson is covering our name, so hers can be seen" . Read that again. https://lnkd.in/eSbym2n9 Let's be clear here, this company is Canada's second oldest company, and the also has the oldest brewery in Canada. It is a huge brand, now also part of the Coors group, another huge brand for beer and drinks in the USA as some of you know. It's a short advert that makes its point, and I think you should quickly watch it, as it definitely made an impact on me as I am sure it will on both women and men who are proud to be allies. Fun fact, I was born in Canada but moved to England when I was 10 years old. I still have family there. I'd like to think had I continued to grow up there I would have loved to play ice hockey. I used to watch Canada play on the TV as a kid, both men and woman were equally represented on the screen! I used to want to wear the women's jersey so much. Here's to us women, may we continue to have our names seen 😜. #iwd24 #internationalwomensday #womeninsport #marketing #InclusionandDiversity

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy