Susan Magrino & Mary Blanton Ogushwitz's Key Cannes Takeaways, Part 1 💡 After four days on the ground at #CannesLions, we can’t help but have a ton of takeaways and learnings to bring back to our team for exploration and implementation. So, let’s start with three big ones that continued to show up at a macro level throughout the week. 1. BRAND: Brand is everything. We learned that practices change, but principles endure. Build and strive to work with brands that people or your team would miss if they were to disappear. 2. PEOPLE: Investing in employees, trusting your audiences, and building communities - all people-centric concepts - are critical. At a festival where conversations of AI were everywhere, thought leaders went out of their way to stress how important humans are to all aspects and transactions for brands. 3. CREATIVITY: Creative and many creative tactics will be automated…creativity never can be. Continue to seek out and work with people who prioritize the ways in which brands can grow not only through tactics, but through creativity. Stay tuned for Part 2 next week where we share the biggest tactical takeaways for Marcomms & PR Professionals! #TopPRFirm #ThoughtLeadership #IndustryKnowledge #AlwaysLearning Cannes Lions International Festival of Creativity
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Brand Manager | Marketing | Gerente de Produto | Personal Care & Consumer Health | Innovation | Brand Strategy
Cannes Lions International Festival of Creativity #Day2 A lot of walking, lot of inspirational talks, lot of FOMO feelings 😅 Day 2 was about BRAVERY. Don't be scared, be creative (but remember, it's just not only that). 1) McDonald's and E.L.F. BEAUTY (completely different companies) shared how connecting with their fan base (and not focusing on the 'haters'), co-creating with them and really joining the conversation, was key to their success and fueled highly successful campaigns based on true insights. 2) Mark Ritson's first ever Cannes talk 'Creative is not enough' - to be really controversial with all the other talks. In summary, #creativity it is a vital factor for communications, but there are so much more other elements when it comes to marketing effectiveness. From the importance of market orientation (diagnosis), to having a proper positioning and a clear understanding of who your target is (strategy) right through to the fundamentals of 4Ps tactics. With the amazing #TeamBayer #BayerCannesRoar Daria Costantini, Kelly Davies, Christian Galvez, Maria Cristina Sarmiento, Philipp Schuster Bayer | Consumer Health
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I am a passionate brand builder | Driving marketing effectiveness through the organization | Senior Brand Content Manager | Head of Communication at Purina Women Leaders Group
Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity
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Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.
If you're headed to Cannes Lions International Festival of Creativity this year, please join us at Nielsen's Terrace at Hotel Martinez Terrace where Jorge Ruiz, Global Head of Marketing Science at TikTok and I talk about how Global Marketers drive impact by strategic budgeting and leveraging ROI insights. https://lnkd.in/e4eyeQmX
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Chief Growth Officer at MullenLowe UK | Creative. Strategy. Purpose & Sustainability. Social. Production.
🌟 My Post-Cannes Reflections 🌟 I love Cannes. It’s a week of conversation, connection, and collaboration - a ‘creative mecca’ if you will. But now that the dust has settled and everyone is posting their top takeaways, I’ve been doing some reflecting. And I think something was missing from Cannes this year. In amongst all the awards and big name talks, our industry’s ability to do good got lost. So, here are my top takeaways from Cannes 2024: 🤖 Everyone is obsessed with AI. It’s no surprise that AI dominated the conversation again this year. As an industry, we’re still obsessed with chasing the latest shiny thing, especially if it makes us money. Sustainability has been completely deprioritised. A smattering of brands and agencies made nominal gestures in the right direction, and (embarrassingly) few took the train instead of flying. But aside from that, there was barely anything of note on sustainability at all. 😔 Change has arrived, but not on the main stage. The whole festival felt more diverse and inclusive than ever - WACL (Women in Advertising & Communications Leadership ) had its first real presence in its 101-year history, and lots of interesting conversations took place outside the Palais. But it was a conversation that mainly took place in back streets and small cafés. Meanwhile, the line to watch Elon Musk snaked around the block. 🤑 We need a reframe. AI took centre stage because it has been framed as a driver of growth. Sustainability and D&I remain fringe conversations because they have not. The exception might be women’s sport, which (quite rightly) received a lot of airtime this year because of its demonstrable commercial value. Growth is how you get attention at Cannes. 💚 You can do good and make money. The new Alt Text awards category next year (created by Cannes Lions International Festival of Creativity in partnership with RNIB and MullenLowe UK) is a great example. The inclusive practice allows brands to target an additional 2.2 billion blind and partially sighted people globally. So next year, let’s make doing good while making money a Cannes priority on and off the main stages. ✊🏼 #CannesLions #Sustainability #DiversityandInclusion #AI #WomenInSport #CreativeIndustry #Advertising
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The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment. The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization. Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report
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Chief Executive | 3X Entrepreneur | Board Member| LinkedIn Top Voice | Investor | Marketing and Brand Partnerships Expert | Driving Global Growth
T minus a few days until I'm heading to the Cannes Lions International Festival of Creativity! This event has become an annual adventure filled with business, creativity, media, and marketing. For the second year in a row, my family is coming along, and I'm super excited to see other executives also bringing their young adult children. It's such a fantastic opportunity for them to see the world through our lens of networking and idea exchange on a global scale. The "Each one teach one" philosophy really shines here. My kids, now high schoolers, learned so much last year as creators, young investors, and curious minds. They attended talks and brand experiences while I was busy working—it was the perfect setup! The Cannes Lions Festival is incredibly significant as it brings together the most creative minds and influential leaders in media and marketing. My goal is to dive deep into the latest trends, make meaningful connections, and bring fresh, innovative ideas back to my work. Balancing work and family during this trip is really important to me; just as it is when I'm at home. A goal of mine in 2024 was to be consistent with my routine and how present I am for my family whether traveling or working from home. While I'll be wrapped up in professional activities, my family will get to explore and soak in the festival's diverse offerings. It's a win-win, creating a memorable and enriching experience for all of us. #CannesLions #WomenInMarketing #MarketingSolutions #BusinessGrowth #BusinessGoals #BrandBuilding #WorkingMom #WomenInMedia #ThePathRedefined
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Chief Creative Officer + Co-Founder, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.
Purpose was again a key focus at Cannes Lions this year, with 66% of Grand Prix or Titanium Award winners featuring purposeful brand actions. However, Revolt's MD Jenny Bust, spoke to the MediaCat Magazine about how the conversations at the festival shifted from debating Purpose to unlocking its value and integrating it into company culture and marketing. https://lnkd.in/ey7c_8i9
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✨ First Impressions at Cannes Lions International Festival of Creativity ✨ If this was your first or second time, please share your POV in the comments.⤵ Attending the Cannes Lions International Festival of Creativity for the first time has been an incredible experience. This event, renowned as the largest annual advertising gathering, promised a wealth of insights and opportunities to network with the brightest minds in our industry. 🕶 However, amidst the excitement, I couldn't help but notice the overwhelming presence of celebrities. While it's exciting for some to see familiar faces, it often felt like the essence of the festival—creativity and industry insights—was overshadowed. The abundance of celebrity appearances seemed to shift the focus away from the core purpose: to learn, share, and grow as professionals in advertising. For many, that was why they were there, and to each their own. From this observation, and after reviewing the overwhelming amount of individual apps, programming emails, group chat recos, and LinkedIn posts I resolved to do the following: 1️⃣ Prioritize panel discussions and workshops: Featuring industry leaders and experts who are known for providing actionable insights and thought-provoking discussions vs. outside-of-the-industry theory. 2️⃣ Attend the more intimate networking events: Smaller, focused gatherings where I could connect more meaningfully without the distraction of celebrity fanfare. 3️⃣ Navigated to talks that highlighted emerging or disruptive Talent: I love to hear from up-and-coming creatives whose fresh and atypical perspectives can inspire and invigorate the industry. 🔆 Cannes Lions has the potential to be a beacon of creativity and innovation, a place where industry professionals can come together to celebrate and advance the art of advertising, but you have to decide that is what you will get from the experience -- if that is what you want. 📣 General industry PSA: Let’s bring back the essence of creativity over celebrity to marketing and advertising. #CannesLions #CannesxCulture #CreativityOverCelebrity #Advertising #Marketing #Networking #IndustryInsights #FirstTimer #AdIndustry
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Co-Founder of MCG Talent | Senior Headhunter & Talent Advisor | If you want straight talking, no nonsense advice whilst achieving results DM me.
“To Cannes or not Cannes?” There seemed to be a time when people celebrated success, rewarded creativity and banded together as a bunch of talented misfits, celebrating the great and good of the advertising industry, applauding each other whilst getting totally off their nut with only photos to prove they were there. Sadly (to me) it seems those times have gone. Yes, Cannes cost a lot of money. Yes, it’s all a bit pretentious, and yes, there will be PLENTY of folks who say it’s shite - however I bet if someone did a survey it would be those that didn’t get invited, couldn’t afford to go, couldn’t get time off, or are simply aren't that good that complain the loudest. Yes, yes, there will be those that hate crowds, don’t care about awards and think the whole thing is a bunch of irritating guff… If this was true let’s scrap all forms of awards then. The Oscars? Who gives a shit. Having had the pleasure to work with creatives at all levels (from interns to CCO’s) across the globe, and from all walks of life, I know so many of them care a great deal when their work is applauded on the global stage. It means a HUGE amount to them. If you don’t care, that’s fine. But I’ve seen so much negativity around Cannes on LinkedIn and ‘what it stands for’ it’s made my stomach churn. Choosing not to enter, to shy away from awards quietly is perfectly fine. Knowing who you are, what you stand for, and ensuring best in-class results for you, your team, your clients is HUGELY admirable. Honestly... that would probably be my style and approach. However, if I won at Cannes I’d be proud as hell. The recognition of my efforts, my teams efforts, my agencies efforts, my family for putting up with all my late nights and mood swings, etc. So, if you have won at Cannes, well fucking done. If you have attended for the event to rub shoulders with influencers, meet mates, or just to get pissed. Well done to you too. Here’s to the awards, the parties and the hangovers. Without them, what’s the point. #cannes #awards #opinions #winning #parties MCG Talent
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We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known: ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth
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