Social media is raising the profile of women’s sports. 📈 Find out who’s following, how they’re engaging, and what you need to know about the state of women’s sports right now in our latest research in partnership with PARITY | A Group 1001 Company: https://bit.ly/4cAsI3u #MomentToMainstream #SurveyMonkeyxParity
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New on #SirenSport today, a deep-dive from co-founder Kirby Fenwick into the history of equity in sports media coverage research and why we need more than numbers to effect change. #WomenInSport #WomenInMedia #SportsMedia
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⚠ Sports have unprecedented competition for young people's attention ⚠ GWI data shows that gaming is considerably more popular with 8 - 15 year olds in the UK, than watching/ playing sport! So what causes kids and young people to become fans? What are the barriers? How does this differ for different sports? Our latest Fan Panel survey will generate much needed insight on the next generation of sports fans from a parent and young person perspective 🔎 Take part in the survey linked in the post below 👇 #sportsbiz #sportsbusiness #insights #genz #genalpha #survey #surveyresearch #sportsfans #sportsmarketing #juniors #football #fanengagement #fanpanel #alwaysongoodform
📢 JUNIOR SUPPORTERS: INSPIRING THE NEXT GENERATION OF SPORTS FANS 🔎 Our latest Fan Panel survey is now live! We're on a mission to understand the evolving dynamics of how the next generation discovers and engages with sport. ❓ Are you a parent of a sports fanatic? What made your child connect with the sport they love? 💡 Your insights will play a pivotal role in helping sports rightsholders appeal to brand new audiences! ➡ Share your thoughts now - https://lnkd.in/eYbNU9iB #nextgeneration #sportsfans #genalpha #genz #data #insights #parents #alwaysongoodform
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This is an important topic for all sports organisations. How to engage and excite young people to both grow their audience now, and aid the future sustainability of the sport. This latest research from Goodform’s Fan Panel will provide some key insights that should inform fan engagement strategies for rights holders and governing bodies. If you’re a parent, please take part and share your views. #AlwaysOnGoodform #TeamYouFirst
📢 JUNIOR SUPPORTERS: INSPIRING THE NEXT GENERATION OF SPORTS FANS 🔎 Our latest Fan Panel survey is now live! We're on a mission to understand the evolving dynamics of how the next generation discovers and engages with sport. ❓ Are you a parent of a sports fanatic? What made your child connect with the sport they love? 💡 Your insights will play a pivotal role in helping sports rightsholders appeal to brand new audiences! ➡ Share your thoughts now - https://lnkd.in/eYbNU9iB #nextgeneration #sportsfans #genalpha #genz #data #insights #parents #alwaysongoodform
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Buying land in California to build Self-Storage sites. If you have land you would like to sell, DM me.
The Power of Sports: Engaging Conversations and Attracting Attention Discover how sports can serve as a powerful platform to generate attention and engage with a conservative audience. Explore the perspectives of cleaning up the sports industry and using it as a means to discuss important topics. @John Paye #SportsConversations #EngagingAudience #ConservativePerspective #AttentionGrabbing #CleanSportsIndustry #ImportantDiscussions #SportsPlatform #AttractingAttention #EngagementMatters #SportsTopics
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Historically, access to Women’s sports broadcasts has been limited, leading to low viewership and overall awareness of matches, teams and players. But 2023 saw record viewership figures and broadcasters meeting the demand. Across the globe, women’s sports leagues and teams surged and are set to continue smashing records. The Women in Sports report from our sister company, Endeavor Analytics, breaks down the media deals that changed the game and crucially, how partners can capitalize on the movement to unlock long-term value. Read the full report here: https://bit.ly/495c5dT #womeninsport
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ICYMI: We recently published a ground-breaking research report on Women's Sports Betting in collaboration with Women's Sports Group and YouGov. The report consists of 10+ findings and recommendations that can help major stakeholders like operators, broadcasters, and media houses understand the behaviours and motivations of fans who follow and bet on women's sport, and capitalise on the growth potential betting on women's sports presents. To read the full report, click on the link below 👇
New Research: Bettors of both genders want more opportunities and information to bet on women’s sport - Stats Perform
https://www.statsperform.com
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As viewership of women's sports grows, the ad dollars flow. But TV spots can be expensive - how can brands get in on the huge reach cost-efficiently? (Hint: diversify your portfolio!) We've refreshed & updated last year's popular article about live sports advertising for 2024: 🏀 https://lnkd.in/gDmGtYAu #sportsmarketing #sportsadvertising #ctv #ott #programmaticadvertising
Can Brands Score Big with Live Sports Advertising?
exverus.com
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Viewership of women's sports has experienced an extraordinary surge, propelled by heightened interest, extensive media coverage, intensified competition, and the emergence of highly marketable star athletes. Download new insights from the VAB. #ComcastEmp
In a League of Their Own
socialagents.voicestorm.com
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Here's my summary about the survey. I just feel sad when such Global Sports Survey don't take a country like #India with 9 bn dollar sports industry & rising digital fan base into account. The world of sports is not limited to fans in U.S., Mexico, U.K., France, Germany, Spain, Italy, and China. In any case, it's an interesting read for sports property right owners #media #broadcasters #streamingmedia companies. Summary below; Altman Solon's 2023 Global Sports Survey engaged 150 senior sports executives and surveyed 2,500 sports fans across eight countries. 1.Changing Media Consumption: Fragmentation challenges fans in discovering sports content. Younger fans prefer short-form & digital content over traditional live broadcasts. Anticipated shift towards athlete-based fandom among younger generations. 2.Future Fan Behavior: Generation Z and Alpha fans expected to maintain online-heavy media consumption. Predicted 15-20% drop in total TV hours watched per week by 2040. Multitasking common among fans, with 57% browsing the internet during events. 3.Streaming Impact & Challenges: Rise of streaming platforms decentralizes sports media. Fans face difficulties accessing and discovering games; 60% report issues. 4.Rights Owners Perspectives: Media rights, historically a primary income source, face challenges in a fragmented media landscape. Global reach of top leagues and athletes provides opportunities for new distribution models. Strategies for rights owners include international distribution, diverse bidding, long-term partnerships, and exploring new categories like gaming and Web3. 5.Monetization Challenges: Premium sports rights remain valuable but face economic challenges for legacy media companies. The impact of streaming on legacy media economics necessitates new strategies for monetization. Importance of optimizing rights portfolios and engaging both avid and casual fans. 6.Casual Fans Growth Opportunity: Casual fans represent a growth opportunity for media companies. Over 70% of media executives believe in catering to casual fans through expanded content offerings, personalized recommendations, and ad-supported models. 7.Tech Aggregators and OTT Streaming: Tech aggregators and OTT streaming services positioned to exploit live rights. Streamers' advantages include capturing fan data and experimenting with in-stream features adapted to fan profiles. 8.Sustainable Monetization Models: Media companies must rethink monetization models, optimize rights portfolios, and reduce discoverability costs. Balancing the needs of avid sports fans while experimenting to engage casual fans is crucial for sustainable monetization. 9.Evolution of Sports Media: The sports media landscape is evolving, requiring adaptability from rights owners, media companies, and broadcasters. Continued dialogue and collaboration among all stakeholders are essential for the success of the sports media sector.
📺 ⚽ Nearly 70% of sports fans are willing to switch TV providers to retain access to their favorite sports. With media fragmentation on the rise and fans becoming free agents, broadcasters and streamers are forced to rethink how to boost audiences and get the most out of sports rights. Learn how media companies are optimizing their business models to engage fans across viewership levels ➡️ https://hubs.la/Q02dq7kG0 Thank you to our 2023 Global Sports Survey editors: Matt Del Percio, David Dellea, Christoph Sommer, and to our research partners, IRIS Sport and GWI. #SportsMedia #FanEngagement #SportsRights #LiveSports
Altman Solon's 2023 Global Sports Survey
landing.altmansolon.com
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Matthew Van Houten and fellow industry experts are set to settle the score with sports advertising this week at RTL Beach in #Cannes2024. They'll explore what sets sports advertising apart from other content and how to determine the success or ROI of sports partnerships. Learn more: https://lnkd.in/eGyP3ARi #Sportsadvertising #RTL Group #Advertising
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