Barcode Festival meets -196 for the first time ✨ Our -196 brand brought Tokyo to a corner of Barcode with its izakaya-themed bar and DJ booth. And it wouldn’t be an activation at Barcode without a bit of competition for our visitors. Festival goers had to “crush” the lemon on the floor to hit exactly -196 on the clock, in order to be entered into a prize draw for ¥196,000 (£1,000). With over 5,000 attendees from across the FMCG industry, we distributed thousands of samples of our lemon and grapefruit flavours. A big thank you to GroceryAid for having us! #Minus196 #RTD #DrinkResponsibly #18+
Claire Lavin Are you a winner?
John Gunton looking good there 😀
account manager
2moWas a great stand and love all parts of the Suntory portfolio including Hibiki, yamazaki, lucozade, Ribena and now -196. Hopefully I win the £1000.