Bringing Tokyo to London 🤩 Last month our -196 brand created a konbini-inspired pop-up in Shoreditch as part of its UK launch. The sold-out event saw attendees step through a fridge door into a secret izakya (speakeasy) where they were met with a DJ and -196 bar. With over 700 attendees and queues down the street, our event was attended by some of the country’s biggest food and drink influencers and we distributed thousands of samples of our new lemon and grapefruit flavours. #Minus196 #RTD 18+ #drinkresponsibly
Reminds me of the hidden venue trend at UK festivals.
Amazing!
Digital Transformation | eCommerce | Social | Enthusiasm
1moThis looks like such an experience! We should reconnect to talk about getting those thousands of samples out to every day customers too so they can get involved and leave their reviews! 😀