Suntory Beverage & Food GB&I’s Post

🔥 Competitive socialising is making waves, and I'm here for it! As someone who's a light drinker, I'm pumped about the trend of casual venues offering more than just drinks and snacks 🥂 💡 And it seems I'm not alone in my excitement… 📈 With 41% of Gen Z Brits having already checked out a competitive socialising spot and 47% eager to give it a go soon, the future of nightlife is shaping up to be more interactive than ever! Here's an awesome example of one of the recent creator visits that Big Fang Collective arranged using Joli ⛳ 🏌♂️ Local influencers delivered to your venue's door without the need for manual outreach 🤝 📱 ⚡ Credit: @thathalalgal.gla (IG) https://lnkd.in/ew7tvYXr (Stat Source: worldxo.org) #hospitalitymarketing #hospitality #contentcreators #UGC #ugcmarketing #influencermarketing

Planning a media event? Take notes from the infamous Fyre Festival – the ultimate cautionary tale in event promotion. 🚨 Lesson: Plan your media event with organization, details, and, above all, the truth. Fyre Festival was marketed as the epitome of luxury – an exclusive, star-studded event on a private island. The hype was real, fueled by influencers and a mysterious social media campaign. But when attendees arrived, they found disaster relief tents, wet mattresses, and cheese sandwiches instead of the promised paradise. This debacle teaches us two key things: 👉🏻 Influencer Marketing Works: The buzz created by the Fyre Festival campaign was undeniable. Strategic use of social media can elevate your event's profile and attract massive attention. 👉🏻 Reality Matters: No amount of buzz can save an event that fails to meet expectations. Delivering on your promises with careful planning and attention to detail is crucial. Know your limits and stay truthful in your advertising. Use Fyre Festival as a reminder: plan smart, execute flawlessly, and always be honest with your audience. 🌟 #DiFinePR #PRlesson #FyreFestival

According to Google Trends, searches for the term 'influencer marketing' grows by 5,000% each month and according to an influencer Report Survey, 1 in 4 brands struggle to find the right influencers. Given there's an influencer and online community for just about anything going these days, I'm not surprised. But it does mean it's more important than ever to have the right strategy, team and search tools in place. Here's a little something our influencer marketing team carried out without having to pay any influencer fees - a cracking example of how the right gifting campaign can reap rewards including a direct increase in product sales! Cheers to that! #influencermarketing #pr #communications #influencerstrategy

A comprehensive report by Influencer Marketing Hub and Viral Nation highlights everything we aim to achieve with Collabscafe. This report convincingly showcases the immense potential of Collabscafe. https://lnkd.in/g53qVR5f

What is one of THE best times to sell thousands of tickets for your festival? ❌ When your lineup is announced ❌ A few days before ✅ Straight after the last one Why? Your audience, in person and online, is super engaged with what happened at your festival and will be in complete FOMO mode about the next one. This makes it THE perfect time to grab ticket buyers while they're hot. Take into account: 👄 Word of mouth is your new best friend - user-generated content from your attendees, influencers, and press will be on fire, and online reach will be at one of its highest peaks in your campaign - use it to your advantage! 💸 During this time, your cost per acquisition can be much lower - strike while the iron is hot and save yourself some marketing budget for the rest of your campaign in the process ✍ Getting sign-ups during the festival itself will leave you in good stead to push your Super Early Bird campaign for your next one 🐥 On this note, make sure you have your Super Early Bird campaign pre-prepped and ready to launch as soon as your festival doors close 🤓 Learnings from your previous festival - the good, the bad and the ugly, how can you improve your on-sale strategy next time? #festivals #festival #eventmarketing

✨ Let's turn influence into impact! This Red Cross Day, join us in weaving a global tapestry of kindness. Your voice, and your actions, can ignite a wave of change. 🌍 #InfluencersofUAE #InfluencersDubai #Dubai #UAE #YellowBoxInfIuencers #RedCrossDay #RedCrecentDay

Now a days, it is very easy to learn anything through various channels of YouTube either it’s would be cooking, art and craft, dance, etc. The YouTube channels shows the diverse world of digital India. These channels have variety of content on various topics and so many resources. Read the Article Here: https://lnkd.in/gA5ZT6FH . . . . #youtubetopchannels #mostsubscribed #indiayoutubers #youtubestar #contentcreators #popularchannels #youtubeindia #subscribersmilestone #videocreators #youtubefame #topcontent #influencersindia #youtubecelebs #channelranking #youtubetrends #youtubechannel #contentkingdom #indianyoutubescene #subscribergrowth #digitalinfluencers #youtubecommunity

The influencer industry has grown from just $1.6 billion in 2016 to 21.2 billion now in 2023 clearly it's a new dimension for marketers to acknowledge and use to their advantage. Join the conversation where attribution experts Madan Bharadwaj Paul Baumgarthuber Matt Balascak Michael Strachan and Shivank Pant discuss how this influence is measured and the details about how advanced attribution tests are being used to measure this. Attribution Radio episode 10: https://lnkd.in/gMebfRNX For more attribution radio episodes : https://lnkd.in/ew4tE5kk #attribution #incrementality #influencer #marketing #datadrivenmarketing

Dear CEOs, What is your strategy to engage Nigerians on Sunday during the AFCON final? 😳 Have you thought about it? I was able to come up with a strategy that will reverberate your brand big time. 👇 Here's a winning strategy to elevate your brand's visibility and connect with Nigerian audiences: 🇳🇬 Create an Immersive Experience: Here, transform a spacious field into a branded oasis, featuring comfy seating, big screens, and interactive brand experiences in your signature colors. 🇳🇬 Host a Community Viewing Event: Here, offer free access for attendees to watch the AFCON final live, fostering unity and excitement among Nigerian football fans. 🇳🇬 Partner with Influencers: Here, collaborate with popular Nigerian influencers to extend your brand's reach and credibility within the local market to enable massive turnout to the viewing venue on the D-Day. 🇳🇬 Leverage Social Media: Here, amplify your brand's presence by providing live coverage of the the number of people that attended the event, engaging with your audience in real-time. Don't miss out on this opportunity to connect with Nigerian consumers in a meaningful way during the AFCON final. Let's make an impact together! #nigeria #ad #campaign #digitalmarketing #business #branding #visibility