SubSuite’s Post

Hub Entertainment Research finds that consumers are feeling overwhelmed by the large number of streaming subscriptions. Media companies can manage multiple services by bundling them to navigate churn and increase retention. Read more in TV Tech: https://lnkd.in/eAwBHEXr #LTN #tvadvertising #fastchannels #streaming

Exactly how powerful these streaming bundles will be remains to be seen. In any event, this won’t mark a revival of the highly profitable pay-TV fat bundles of the past. The way the streaming landscape has evolved means the dynamics are different than with cable TV. Today you can’t get, say, the full complement of live sports on ESPN without taking a whole bunch of other networks you don’t really care about, whereas you don’t have to buy a bloated streaming bundle just to get, for example, Netflix. The new bundles and offers are part of the “streaming market repair,” as Morgan Stanley analyst Ben Swinburne put it in a research note last week. The trade-off for content owners and distributors: lower churn but also lower revenue per subscriber.

The changing face of Streaming.... ⏰ Shift back to scheduled programming and ad supported models 🎙 Hybrid model, combining on demand and live / scheduled content 👊 Driven by subscriber fatigue and rising content costs 👮♂️ A surge in ad supported models will influence the type of shows that Streaming giants produce What other trends are we due to see in the Streaming world? https://lnkd.in/gzsnQu9x

The next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company bundles of streaming services. Consumers like bundles, especially if they’re getting a price break. Media companies like bundles because they help reduce churn (i.e., cancellation rates) and lower customer-acquisition costs, even it means working with would-be rivals. #Streaming #Media #Entertainment

Curious About Cable vs. Streaming Costs in the Digital Age? Are you puzzled by the evolving price dynamics between traditional cable and modern streaming platforms? In an era dominated by digital content, it's fascinating to observe how pricing strategies differ and evolve. What do you think influences these pricing decisions? 🧐 #CableVsStreaming #DigitalEraPricing #TechTrends #ExpertlyManagedIT #ITSupport https://lnkd.in/e6T--Gvu

How many TV subscriptions do you currently have? The streaming wars have sparked a consolidation wave reshaping the market, presenting platforms with a unique opportunity to diversify and solidify their offerings in an increasingly competitive environment. But what does this mean for the viewer? Are we witnessing the dawn of a new era in streaming, where convenience, diversity, and quality converge to redefine our entertainment experiences? Let's delve into this fascinating journey together. #Technology #streamingservices #digital #future https://lnkd.in/dYTCe7Fc

Great article on CTV/OTT from AdMonsters latest newsletter "The Turbulent TV Streaming Debacle" --- if it's confusing for consumers it's even more confusing for advertisers...on one side CTV is the future--even small local advertisers can dip their toe into Digital TV at $500 a month...but on the other side advertisers and agencies are often being sold a cocktail of video impressions that run across multiple platforms---with divers user experiences. I don't think buying platforms are the right place for this---too much sus inventory. The Unnamed Streaming Subscription Tiers The pandemic lockdowns were heady days for streaming services and represented a bright economic spot. With little opportunity to entertain themselves, they splurged on subscriptions, binge-watching shows like nobody’s business. But as society opened up, consumers canceled those subscriptions en masse. Providers have been searching for a workable business model ever since. Take Amazon. For years, Amazon Prime users had two ad-free options for watching video content: transactional video on demand (TVOD) and subscription video on demand (SVOD). The first option allowed people to purchase or rent a movie or TV show; the second was to consume any of the Amazon Prime library. In late December, Amazon announced that paying customers who want to continue that same ad-free viewing experience must cough up an extra $2.99. The company promises viewers will see fewer ads than on other AVOD services, which typically air anywhere from six to eight minutes of ads per hour. I call this move AVOD Lite, a tier between AVOD and SVOD. Amazon isn’t alone. All streaming companies are raising their subscription rates. As The Verge states, “The move comes as competing streaming services continue to raise subscription rates across the board and push ads upon customers on their cheapest monthly plans.” Of course, at $14.99 a month, Amazon Prime isn’t a cheap AVOD service. The Balkanization of Streaming TV But raising rates isn’t the only driver behind higher TV costs. Brands have balkanized the streaming landscape, and all the additional fees one pays to watch a show everyone talks about add up. I don’t watch much TV, but I like the show The Gilded Age, which is available on Max. I pay $15.99 a month to Max for the express purpose of watching that show, although I have watched one or two home design renovation shows. According to CableTV.com, Amazon Prime provides access to the widest array of content, and sure enough, I can watch The Gilded Age via Prime. Still, I need to purchase individual episodes for $2.99 a pop or subscribe to HBO Max through Prime for an additional $14.99 monthly cost. It’s just not worth it. I call this Balkanization SVOD Plus, a tier between TVOD and SVOD. If Amazon shows ads in those episodes, it will also contain a touch of AVOD. Youtube.... ....https://lnkd.in/e4nGiYfX

A recent article from Newsweek explores the growing trend of Americans cancelling streaming subscriptions amid rising costs, featuring data from an AiBUY.io consumer survey. This shift raises questions about the sustainability of the current streaming models and consumer value perception. Is there something missing from streaming monetization? AiBUY.io #Streaming #Subscription #Churn

Streaming is evolving to resemble old cable TV, focusing more on profitability than growth at all costs. According to insights from global streaming leaders shared by the NYT, several trends are emerging: - Increased prices and more advertisements. - Bundling of services. - Potential shutdowns and mergers of existing streaming platforms. - Increased content spend and licensing of content. - Greater investment in live sports. To thrive in streaming, you need to aim for 200+ million global subscribers. Despite all of this, content is still king! Quality programming and creativity are still crucial for the long-term success of streaming services (as a consumer, this one makes me very happy). https://lnkd.in/eViUFSU5

The challenge is the cost of creating premium content/original programming is not cheap. As a customer, we also have seen the influx of streaming platforms. While price hikes may be necessary from a profitability perspective, it also reminds consumers to place value on the product. In some cases, they will decide to consolidate. Tough situation.