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Sr. GM-Marketing at Cadila Pharmaceuticals Limited

Paris 2024: The incredible story behind the Olympic and Paralympic medals The athletes who will compete at the Olympic Games Paris 2024 now have an extra motivation to reach the podium: in addition to bringing home a gold, silver or bronze medal, they will also take a small piece of Paris with them, materialised by a section of the Eiffel Tower integrated in each one. It all began with a rather special brief. Bring creativity and poignancy to a classic yet essential object symbolising the Olympic and Paralympic Games. But how can the medal be even more special? Is it possible to go beyond the traditional with something as classic and long-established as the medals? The answer: yes. By including a piece of France inside – literally. Chaumet, the French jewellery house, used its world-recognised expertise to take the concept to another level in order to magnify the idea, make it shine and give life to something that could have been ridiculous, but turned out to be quite special. This time, the designers didn’t have to deal with a timeless diamond or a ruby, but a material that had aged. They decided to think of it and work with it: the Eiffel Tower, at the centre of an exceptional jewel. Each medal made for Paris 2024, revealed on Thursday 8 February, has an original piece of the Eiffel Tower in it, and it comes with a supporting certificate of authenticity.

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