STORYSOFT’s Post

Veeva Pulse data has revealed that access to inbound channels such as compliant chat, which give HCPs a convenient way to stay connected between meetings, more than doubles digital touchpoints with reps and medical science liaisons (MSLs). Concurrently, Asia Pacific continues to rely heavily on its use of Closed-Loop Marketing (CLM) in meetings, with 85% of all compliant video meetings in the region involving CLM. Veeva CLM is an add-on application enabling users to easily search and present content while capturing key metrics and recording in Veeva’s CRM platform.    Discover the latest insights on two-way communication channels in the latest Veeva Pulse Field Trends Report: https://lnkd.in/dGcgJq98   #VeevaSystems #VeevaAPAC #VeevaPulse #HCPEngagement #CompliantChat #CLM  

Sharing interesting findings about APAC from our latest Veeva Systems Pulse Field Trends Report! In Asia, Veeva Pulse data shows that: - Asia Pacific relies heavily on its use of CLM in meetings. 40% of in-person meetings with HCPs in Asia Pacific involve the use of CLM, as compared to 35% in the US and 25% in Europe. At 85%, the use of CLM in Veeva Engage compliant video meetings remains the preferred supplementary channel when engaging with HCPs. - Channel mix remains diverse across markets in Asia with digital tools emerging as dominant methods of HCP engagement. Video, chat and text continue to grow in preference in Southeast Asia, India, and South Korea with more reps leveraging such channels. Read the latest insights on APAC and on two-way communication channels in the latest Veeva Pulse Field Trends Report: https://bit.ly/40ws8ii

𝑲𝒊𝒏𝒅 𝑨𝒕𝒕𝒏: 𝑫𝒐𝒄𝒕𝒐𝒓𝒔 𝒂𝒏𝒅 𝑯𝒐𝒔𝒑𝒊𝒕𝒂𝒍𝒔: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐰𝐢𝐭𝐡 𝐒𝐄𝐎, 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧, 𝐜𝐡𝐚𝐭𝐛𝐨𝐭𝐬, 𝐚𝐧𝐝 𝐚𝐧 𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭 𝐬𝐲𝐬𝐭𝐞𝐦 𝐜𝐚𝐧 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 (𝐆𝐌𝐁) 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐛𝐲: 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞: Ensure website content matches GMB listing details like clinic address, services offered, and specialties. 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲: Develop authoritative content and attract quality backlinks from reputable medical sources. 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Prioritize fast loading times, mobile responsiveness, and easy navigation for patients seeking medical information. 𝐋𝐨𝐜𝐚𝐥 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Incorporate location-based keywords and provide clear directions to the clinic. 𝐑𝐞𝐯𝐢𝐞𝐰𝐬: Showcase patient testimonials to build trust and credibility among potential patients. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Implement WhatsApp automation and chatbots to provide quick responses to patient inquiries and streamline communication. 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭 𝐒𝐲𝐬𝐭𝐞𝐦: Integrate an appointment scheduling system for patients to book consultations conveniently. 𝐁𝐲 𝐟𝐨𝐜𝐮𝐬𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞𝐬𝐞 𝐚𝐬𝐩𝐞𝐜𝐭𝐬, 𝐝𝐨𝐜𝐭𝐨𝐫𝐬 𝐜𝐚𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐭𝐡𝐞𝐢𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞'𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐦𝐨𝐫𝐞 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐭𝐡𝐞𝐢𝐫 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲. 👇 𝑪𝒐𝒏𝒕𝒂𝒄𝒕 𝒖𝒔 𝒇𝒐𝒓 𝒎𝒐𝒓𝒆. 𝑪𝒐𝒎𝒎𝒆𝒏𝒕 𝑩𝒆𝒍𝒐𝒘. 👇 𝐁𝐨𝐨𝐤 𝐚 𝐜𝐚𝐥𝐥 𝐰𝐢𝐭𝐡 𝐦𝐞: https://lnkd.in/gatbu2i7

🔍 Bridging the Divide Between Medical and Marketing Teams 🔍 HCPs are becoming immune to outreach, damaging relationships and increasing the divide between medical and marketing teams. Let’s change that. Discover how at Reuters Events: Pharma Customer Engagement Europe 2024 https://lnkd.in/eveg5Vky Key themes for 2024: - From push to pull - Drive with digital - Cross-functional by design - Streamline content creation View the full agenda: https://lnkd.in/enMjNEef #MedicalMarketing #CustomerExperience #REcustomerEU24

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🔍 Bridging the Divide Between Medical and Marketing Teams 🔍 HCPs are becoming immune to outreach, damaging relationships and increasing the divide between medical and marketing teams. Let’s change that. Discover how at Reuters Events: Pharma Customer Engagement Europe 2024 https://lnkd.in/ekzb-mtf Key themes for 2024:  1. From push to pull 2. Drive with digital 3. Cross-functional by design 4. Streamline content creation View the full agenda: https://lnkd.in/ekzb-mtf #MedicalMarketing #CustomerExperience #REcustomerEU24

Looking forward to some honest reflection during this panel. To join Alyssa and 300+ other leaders in remapping the future of customer engagement, drop us a message!

Have you ever wondered how to solve the puzzle of getting new patients without burning through cash and time? 🤔 Here’s the hassle-free, 3-step framework savvy clinics use: 1. Automate to Innovate: Use tools that handle repeat tasks, so you can focus on care. 2. Keep it Data-Driven: Let the numbers guide your marketing moves for top results. 3. Stay Customer-Centric: Always put patient needs first for loyalty and referrals. 💡 With Bold Conversions by Kristine Lazo, embrace an all-in-one platform that's cost-effective and recession-proof. Stop the ad money bleed and start booking more appointments efficiently! 🚀 Want to ease your lead gen headache? 📈 DM us at @kristinelazo.ads for a strategy chat or tap the link in bio! #PatientAcquisition #HealthcareMarketing #AutomateYourClinic #HealthcareMarketing #PatientAcquisition #MarketingAutomation #MedSpaMarketing #MedicalMarketing #Estheticians #MedSpa #bodysculpting #fatdissolving #beautytech

If your field-triggered email open and click rates are declining, a new mechanism is needed to deliver content to HCPs. QR codes can be a great tool, especially personalized QR codes which deliver the right content for each HCP at the end of sales calls. #pharmamarketing #digitalstorytelling