storyarb’s Post

🎦 Scaling e-com video production? Learn how we're scaling video post-production 🔥 Join Mick from the product team at Pixelz Inc and get a sneak peek at some of the new tools we're adding to our platform to handle all things video 🤝

Excited to share 3 key takeaways from Reid Hailey Jr.'s panel at #sxsw2024:  🧠 INNOVATION IN THE CURRENT MEDIA LANDSCAPE: At its core, Doing Things is both a content and commerce company with diverse creator platforms and revenue strategies that allow the company to be nimble and creative. 🤝  APPROACH TO BUILDING COMMUNITY: Doing Things' team of creators and brand managers listen to what fans in our communities are saying, positive or negative. Whether it’s about content, events, merch or ads, the team analyzes and dissects these social learnings to enhance creative strategies. In turn, this further nurtures the connection with each community. 🕵♀️ IDENTIFYING RELEVANT BRAND PARTNERS: It’s super important that ad content is culturally relevant, organic, and authentic. Audiences are smart. They don't mind ads if it feels like the content they expect from that particular page.

How do you know if your name is any good? Or if you're coming up with a new name, which one do you pick? In today's YouTube video and podcast episode, I discuss this. While there are many wrong ways to answer these questions, there is at least one right way based upon research Daniel Kahneman shared in his groundbreaking book: Thinking, Fast and Slow. So tune into today's episode to learn about the approach we use to help clients pick the right name. #DanielKahneman #ThinkingFastAndSlow #NameTesting #Naming #NamingResearch #BrandNaming

2/ Before and After Before & After is one of the most performing Ad-format. The idea is to relate with the customers by showcasing a person/customer who was in the same situation as they are currently After that walk them through the entire journey of the transformation & showcase product benefits simultaneously Great Before & After Ad by Dose For Month 1 they share features of the product & if you take the product consistently for 6 months on the right side they show the benefits of the product. Simple yet highly effective

In the quest to be more interesting, engagement is the holy grail. It's not just about what you sell, but how you sell it that captivates the audience. In this video, [1m & 20s] I introduce 2 questions every med tech sale/marketer must be asking themselves in January (and rarely ever do).

At the end of each (work) week, POV shares with friends and colleagues a curated summary of the most impactful developments, emerging trends, and thought-provoking ideas shaping the various industry landscapes. On Linkedln, we'll start to share one of those weekly gems. This week’s POV Pulse Pump-Up is from AdAge, which covers the Super Bowl. It looks at how Vegas has become a brand playground—plus, a way-too-early consumer ranking of the best ads. So, what do you think? And, who are you rooting for in the Big Game? You can check out the full link in the comment section for more!

The #SuperBowlLVIII has forever been an occasion for brands to flex their humorous sides, but are the winds evermore shifting? 🏈 Joe Kantrowitz, SVP, Group Creative Director, NA, shares his thoughts with LBBonline - Little Black Book, read more below 👇 #SuperBowlAds #ThoughtLeadership #MarketingTrends

Today we kicked off the latest cohort of my Finding Product/Market Fit course with Reforge. I joined this week as the first speaker, sharing a case study on how we came up with the initial product strategy for Notejoy as well as the pivots we made along the way. One of the pivots I shared was the overall evolution of our value proposition over time. Today our value proposition looks nothing like the one we started with, which we got completely wrong. But over time, as we honed in on our target audience and how we would differentiate in our market, we evolved into a value prop that spoke more directly to our customers. I've always been a believer that starting with a thoughtful plan is important even when you're likely to pivot and evolve over time. That way you can be far more deliberate about the changes you make in order to find that elusive product/market fit.

Learn about Liftoff's Demand Products in the latest edition of Spotlight Shorts featuring none other than ME :)

Here’s how to make your AD Stand Out: Do’s: ✅Target product-specific issues ✅Highlight unique tech/benefits ✅Show real results Don’t’s(like this ad): ❌Vague benefits ❌Generic USP ❌Weak "why buy" (Doing your product research is equally important)