storyarb’s Post

Why Your Marketing Flops 😥 (And 1 Thing That Fixes It) Ever stay up all night tweaking your ads… …only to wake up to crickets while your competitor's latest post blows up? Ouch, right? This isn't just frustrating—it's killing your business. But here's the truth: You're not bad at marketing. You're missing one key piece of the marketing puzzle. One question that can change everything. This question is so powerful… it can transform how you connect with your customers. Here's what it can do for you: Imagine if you could: ✔️Stop second-guessing every marketing move ✔️Speak directly to your customer's heart ✔️Turn painful "nos" into enthusiastic "yeses" Now you might be thinking it's "What am I selling?" or "Who's my target audience?" Close, but not quite. Here’s the real game-changer question: "What does my customer already know?" Yep, that's it. Simple, yet incredibly powerful. This question gets to the heart of what makes marketing tick. It reveals your customer's knowledge about: ✔️You ✔️Your product ✔️Their own problems Why's this such a big deal? Because it flips how you talk to your customers. It helps you meet your customers where they are… Not where you think they should be. Let's say you find out your customers are total newbies… Not pros like you thought... Now you can ditch the fancy talk and explain things simply. As a marketer and copywriter… I always start with this powerful question... It helps me dig up gold about my customer's target markets. Last month — I dug deep into this question for a health food startup… I wrote 50 pages of juicy insights… And sent them to a Top Freelance Copywriter. His response? It blew me away: "Oh my goodness... this is some absolute killer work! Very thorough, accurate, and relevant research. Such in-depth research should help you write incredible copy You even created market brief for each... just wow!" Next time you sit down to write, start here: "What does my customer already know?" ✅It might just be the key to nailing your marketing goals.

So, you've taken the first essential steps to engage a talented copywriter to draft some really good content. Then you’ve hired an agency to fine-tune your website's optimisation. The next logical move seems to be to find someone to promote this content and amplify your social media presence. And then what?   Before you hit the panic button and resort to isolated actions to solve short-term challenges, think about the bigger picture. A series of disjointed efforts will give you a sense of achievement, but it won’t last long. What you need is a cohesive, long-term strategy.   The answer is often in compound marketing, much like compound interest in finance, where your investment grows exponentially over time due to interest building upon interest, or like marathon training, you don't start by sprinting full speed, you start with consistent, measured steps, each effort building on the last. Compound marketing involves building momentum through consistent and strategic marketing actions.  Every piece of content, every optimisation change, and every social media post isn’t a standalone effort. Imagine the cumulative impact of a continuum of efforts that build your brand’s presence and authority over time.  Not to mention how cost efficient a compound marketing strategy offers. Instead of sporadic investments offering short-lived spikes in engagement or traffic, the compound marketing budget is an investment for long-term growth.   As scary as it may seem, going from isolated actions to a compound marketing strategy will pay dividends far beyond immediate metrics. And – builds authority. Now the question is, what is more effective, instant gratification or long-term authority? Or can we have both? #compoundmarketing #strategy #marketing #brandbuilding

My hottest take going into 2024: 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝘀. 𝗕𝘂𝘁 𝗶𝘁'𝘀 𝗴𝗼𝘁𝘁𝗲𝗻 𝘁𝗼𝗼 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲. A good copywriter can repeatedly write an engaging LinkedIn text post (like this one) in 3-7 minutes. And a good video editor can create a bunch (5+) of engaging microclips in only an hour. Against this backdrop, paying $300+ per post (or more) is really, really, really expensive. Broken down per hour, this literally could mean paying a copywriter $3,000/hr!! More than the best M&A lawyers in New York City! I'm a huge believer in producing daily video and text clips. And newsletter posts. But, for $600/month, our team can produce multiple posts per week for you. Still make scalable margins on our end. And give you a much better shot at actually making more in sales than you spend. The days of funny money are over. We've got to get back to common sense on pricing.

Marketing strategy is so central for future success. Do you have it planned out?

Tips for small business owners. In content marketing, there are no shortcuts or quick fixes. Success stems from implementing a structured approach to achieve your marketing goals in a simple, effective and sustainable manner. Quality is paramount. Rather than chasing immediate success or recognition, consistently producing high-quality, value-driven content will naturally lead to long-term success. Dedication to delivering purposeful content is essential. There are no big quick wins, ultimately, quality content wins the day. Find the right support to work with, and as copywriter and marketer Vlad Adrian Lancu writes in his excellent article: "Please, please, please don’t believe people who tell you they can get you an X amount of leads per day/week/month. That’s not the truth. And, even if it was, they can’t guarantee the quality of said leads. And even if they did, it doesn’t mean you will convert them all. Take it easy and craft your success." Wise words, we think. Discover Vlad's full article here: https://rb.gy/qmffnl Follow Vlad: Vlad Adrian Iancu

Stop taking silly risks with your B2B content marketing program. These are the top 5 risks I see: 🔹 Not writing for your top-value target buyer. You're writing for everyone because you don't want to miss anyone, so you're not really writing for anyone. --> risk of wasted writing efforts 🔹Not thinking critically about where you are publishing content. --> risk of having buyers not see your content 🔹 Throwing assignments over the wall; not providing creative briefs or access to subject matter experts to your writer. --> risk of poor quality content that doesn't resonate with your audience. 🔹Not publishing consistently. --> risk of never being top of mind. 🔹Not engaging your thought leaders (and not even knowing who they are) -->risk of boring, undifferentiated content. A content strategist can manage thrse risks for you. 🙋🏼♀️ I’ve got an opening in May to build / run your content strategy.

Ever feel like your content's collecting dust? 🕸️ It's probably time for a spring clean! Let's chat about why auditing your content isn't just a fancy buzzword – it's a game-changer for your business. So, why bother with a content audit? Well... - Maximise ROI: Make sure those words you've invested in keep working hard for you, long after you've hit the publish button. - Maintain relevance: Keep your finger on the pulse of what your audience wants – because trust us, it's always changing. - Enhance quality: Ditch the duds and let your star content shine. Curious to learn more? Hop over to our blog for the full scoop on making your content work smarter, not harder. 👉 https://lnkd.in/euGSMihk #ContentRevamp #MarketingMojo #DigitalFacelift

Planning your Marketing Strategy as a new or small-medium business doesn’t need to be complicated.   Here are 5 things to consider  (Swipe to learn more) ----- 🌟 🌟 🌟------   I’m Elana. Conversion Copywriter and Content Strategist.   I provide marketing support through: 🌟 Websites that show your audience why you’re the best fit, 🌟 Sales or landing pages that keep readers scrolling till the Buy Now button, 🌟 Blogs, email marketing or case studies that people feel connected to.   Want a business boost through these? DM me. #marketing #websitecopy #elanascopycelebrations #contentstrategy

Advisors always ask me if there is one everlasting “formula” for creating content. Here are some quick content tips Indigo uses for our advisors’ content. Your content should: 1️⃣ Prioritize stories over facts: Numbers and data are important, but weaving captivating stories that resonate with your audience can truly make your message shine. 📖🌟 2️⃣ Generate conversation: It's all about sparking meaningful discussions! Engaging content encourages your audience to share their thoughts, creating a valuable two-way exchange. 🗣️🤝 3️⃣ Enhance your personal brand: Your content is your online persona. Craft pieces that reflect your unique style, expertise, and values to stand out in the digital crowd. 🔥🔗 Crafting top-notch content doesn't have to be a full-time endeavor! Unlock the art of captivating storytelling and discover how to make your content work smarter, not harder. Check it out here: https://lnkd.in/d26AUJCq

My friend shared these 16 unforgettable lessons from the 'Father of Advertising' 📌 Headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising. 📌 Good copy can’t be written with tongue in cheek, written just for a living. 📌 Never stop testing, and your advertising will never stop improving. 📌 The more informative your advertising, the more persuasive it will be. 📌 I’m terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts. 📌 The worst fault a salesman can commit is to be a bore. 📌 What you say in advertising is more important than how you say it. 📌 The best ideas come as jokes. Make your thinking as funny as possible. 📌A good advertisement is one which sells the product without drawing attention to itself. 📌 Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. 📌 If you’re trying to persuade people to do something or buy something, you should use their everyday language. 📌 Good writing is not a natural gift. You have to learn to write well. 📌 On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 📌A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her. 📌 If it doesn’t sell, it isn’t creative. 📌 Tell the truth, but make the truth fascinating!. ................................................................. Which of these did you find the best? Pls share in the comments. 🙄Need a quote on your copywriting project?! Just DM and shoot for the moon✨ #marketing #writing #copywriter #b2b #saas