Thank you to Alicia Esposito for having our Chief Merchandising and Client Services Officer Loretta Choy on the Retail Remix Podcast! 🎙️ Alicia and Loretta discuss our art and science approach to trend forecasting, how we develop our annual Style Forecast, and how pop culture - “Hi Barbie!” - influences our wardrobe choices. 👂 Listen to the episode: https://lnkd.in/eND6eWMQ 📄 Read key takeaways from this episode: https://lnkd.in/ecZqCywM #retail #ecommerce #styleforecast #artandscience #trendforecasting
Quiet luxury. ✔️ Barbie-core. ✔️ Eras-Tour ready. ✔️✔️✔️ Fashion is inspired by cultural moments, and Stitch Fix’s merchandising team is tasked with ensuring that consumers have access to brands and products that allow them to participate in these moments. But at the same time, Stitch Fix’s styling team needs to harness the power of data and analytics to ensure they’re providing the right mix of new products, colors, patterns and brands, with the items that they know customers really want. This is an art and a science. And during this week’s #RetailRemix, Loretta Choy, the company’s Chief Merchandising and Client Services Officer, gives us an inside look at the operation! Plus, she shares key learnings from Stitch Fix’s 2024 Style Forecast and which trends will dominate this year. https://lnkd.in/eND6eWMQ
VP of Content, Retail TouchPoints
6moLoretta was amazing! Loved chatting about the intersection of culture and commerce and fashion with her!