Stingray Advertising’s Post

Is your DTC sales strategy killing your profits? The secret weapon might just be in the visuals you're overlooking. In particular in the CPG industry, and even more so in the cannabis industry, the power of UGC far outpaces traditional advertising. With 92% of consumers trusting UGC over traditional advertising. I was reading an insightful piece from PowerReviews, a 1WorldSync Company, which shows the incredible impact of authentic visuals in building consumer trust. This is particularly useful information for the cannabis industry with the restrictions on advertising. If you are able to harness the power of UGC creators you can reach your potential customers through genuine storytelling and building brand trust. These creators can also help amplify your brand messaging. Are you leveraging UGC creators in your sales strategy? Why or why not? Let me know in the comments 👇 👇 👇 👇

⭐ Share of Voice & Rules Case Study ⭐ with our clients at Market Performance Group. Thanks for the partnership Joe Gilliland, Anna Svetnicka, and Tripp Standa. Results: 📈 26% Increase in Share of Voice for CPG keywords. 📣 19% Share of Voice reached by CPG category keywords. 📉 15% Decrease in CPC due to efficiency in bid optimizations. Challenge: After a successful media strategy in 2023, the Market Performance Group teams aimed to maintain and boost their growth trajectory. Managing SOV presented a challenge, requiring efficient strategies to uphold competitive visibility. Pacvue Solutions: 💰 Budget Manager - Prevented campaigns from receiving zero spend, ensuring that SOV campaigns continued to receive necessary funding, and maintaining consistent visibility. 📣 SOV Optimized Rules - Dynamically adjusted bids based on the brand’s organic and paid placements. Specifically, to: - Increased Bids ⬆ - For keywords where the associated ASINs were not in the top organic or sponsored placements. - Decreased Bids ⬇ - For keywords where the brand was already highly ranked organically, driving efficiency by reserving budget for keywords where the brand needed more visibility. Read more here:

P&G just made headlines by dropping a staggering $600 million on ad spend, even with a sales slowdown. As a marketing agency, this move has us scratching our heads... But did they make the right call? Often, businesses pull back on ad spend during economic uncertainty, thinking it's the safe bet. But P&G, a household name with a loyal customer base, seems to be playing a different game. A skilled marketing team knows that sometimes, it's not just about immediate sales. It's about long-term brand equity. P&G might be betting on weathering the storm and emerging even stronger. Here is what we think could have supported their strategy play: 👉 They could be positioning themselves for a rebound. 👉 Perhaps their insights show their audience is still receptive. 👉 This might be a shift towards more compelling content marketing. This move is a gamble, but potentially a calculated one. Their success hinges on delivering campaigns that truly connect with their audience. What do you think, genius move or desperate gamble? Source: ET BrandEquity Read more here ➡ https://lnkd.in/dGRyaqwH #MarketingStrategy #PG #CPGbrands #Economics #AdSpend #BrandBuilding #BrandAwareness #PGAds #BrandEquity #ProctorandGamble #PandG

Here are three reasons to host consumer promotions and what they require to drive results for your brand. 🤩 https://bit.ly/47nCLpI

```Positioning as a Market Leader``` **What not to do** As long as a company owns the position, there's no point in running advertisments that repeat the obvious "We're No.1" is a typical example. Much better is to enhance the product category in the customer's mind. Rolex's advertising usually ignores competition and sells the value of Watches. Why isn't it a good idea to run advertising that says,"We are No.1"? The reason is psychological. Either the customer knows you are No.1 and wonders why you are so insecure that you have to say so. Or the customer doesn't know you are No.1. If not ,why not? Maybe you have defined your leadership in your own terms and not the customer's terms . Unfortunately,that just won't work. You can't build leadership position on your own terms. "The Best-selling under- $3,500 high fidelity system east of Africa." You have to build leadership position in the customer's terms **What to do** "The real thing". This classic Coca-cola advertising campaign is a strategy that can work for any leader. The essential ingredient in securing the leadership position is getting into the mind first. The essential ingredient in keeping that position is reinforcing the original concept. Coca-cola is the standard by which all others are judged. In contrast, everything else is an imitation of "the real thing". This is not the same as saying "We're No.1". The largest brand could be the largest seller because it has a lower price,it is available in more outlets,etc. But "the real thing",like a first line,will always occupy a special place in the customer's mind.

The mantra "right message, right people, right time" can be useful. However, effective advertising isn't as easy as the mantra makes it sound. Have I missed anything? In the slides below, I've collected a lot of the evidence that exists into one deck and organized it into an agenda based on this mantra. All the sources are hyperlinked into the PDF which you should be able to access via download or follow these people & accounts. Applied Brand Science Ehrenberg-Bass Institute IPA (Institute of Practitioners in Advertising) WARC The B2B Institute Insights by Kantar Peter Field Les Binet Byron Sharp Nicole Hartnett John Dawes Jenni Romaniuk Mark Ritson Paul Dyson Dr Grace Kite Dan White Roger Martin Mimi Turner Jann Martin Schwarz Peter Weinberg Jon Lombardo Tyrona (Ty) Heath April Dunford Dale W. Harrison James Hurman

Want to maximize your marketing impact with SMS? Here’s proof it works. ⬇ NuOrganic Cosmetics, a fast-growing cosmetic brand, wanted to step up their lifecycle marketing efforts, and we all knew SMS could make a real difference. As we continued working with them, SMS began delivering the results they were aiming for (swipe through to see the full story). Thrilled with the success, they gave our Emotive Team the freedom to explore more ideas. BTW, they’ve even said SMS is now the strongest part of their marketing strategy. To keep the momentum going, they even decided to run more ads focused on growing their SMS list—not just to gain more subscribers, but to amplify what’s already working. 🤝 NuOrganic proves that with the right approach, even a growing list can really make a huge impact. Want to see what we can also do for your brand? Book a demo to see the Emotive difference and we'll even give you $100 for your time: https://lnkd.in/gqD4bwtX . . . . #Emotive #EmotiveSMS #SMSMarketing #TextMarketing #DigitalMarketing #LaborDay #Ecom #Ecommerce #DTC #Retention

Never Judge an ad by its 3-7 day performance This might sound controversial, but stick with me If you pick a random DTC brand and find out that their past 3-7 day ROI is negative would you judge it ? In most cases the brands that I work with are facing low profitability and scaling issues. We don't judge them on shorter time frames. Looking at short term results wont tell us an entire story. In any given period the account is going through different business awareness cycles. Or let me put it this way Our creatives are grabbing people's attention and passing them through the entire sales process. If you did a great job understanding your strengths and weaknesses you should be on the right track. (Unless you aren't trying to be smarter than the algorithm, more on this in a later post) If this is something you want me to talk more about how I am making brands profitable in less than 90 days, then comment "90 Days ROI" below.

#CTV/streaming and #GenAI are among the most important consumer trends identified in our 2024 #CPG Advertising Outlook Report. WARC breaks down our key trends and why they matter to advertisers. #OmnichannelAdvertising #AdTech https://loom.ly/KpPKWUY