Steve Sloane’s Post

Ready to redefine beauty marketing? Ignite your Medspa's potential with strategic marketing expertise. Join hands with Modern Beauty Marketing for a journey of growth and success. . . . . . #TimelessBranding #MedSpaJourney #BeautyBusiness #MBMExperience #BeautyLeadership #BrandLegacy #ModernBeautyMarketing #mbm

From Post and Pray to Precision: Transforming Your Aesthetic Practice’s Social Media Social media marketing within the medical aesthetics field presents unique challenges, from adhering to HIPAA regulations to balancing professional standards with engaging content. Industry professionals, whether they’re renowned plastic surgeons, nursepreneur, aesthetician or owners of large med spa franchises, echo a common sentiment: navigating social media is complex and demanding. Simply put it is hard. The inconsistency of social media outcomes—where one post may go viral and another, despite careful A/B testing, fails to gain any traction—highlights the unpredictability of digital marketing. This reality often leads to a ‘Post and Pray’ approach, far from a strategic method yet commonly adopted due to the rapid changes in content delivery platforms. A groundbreaking report by LTK (formerly rewardStyle & LIKEtoKNOW.it) sheds light on effective social media strategies, offering a blueprint for success in the competitive landscape of medical aesthetics. The “Recipe for Most Loved Success on LTK” outlined in the LTK Most Loved Products Awards emphasizes key strategies: 1. Align your social media efforts with your organization’s broader goals. 2. Pay close attention to consumer and creator trends to identify moments that resonate with your business. 3. Cultivate an obsession with your audience, understanding the shopper profiles you aim to attract. 4. Implement and evaluate a comprehensive 360-degree marketing strategy. 5. Apply insights from these evaluations to develop a sustainable, impact-driven marketing plan. By following these guidelines, your brand can reach its pivotal moment, transforming challenges into opportunities for meaningful engagement and growth. Click the link to download the white paper http://surl.li/rbjgf #MedicalAesthetics #SocialMediaMarketing #plasticsurgeon #Nursepreneur #Aesthetician #MDPen #LTKInsights

Navigating the aesthetic industry’s unique demands requires more than just marketing; it demands an intimate understanding of beauty and wellness — a challenge we at HYPE Media have met with unparalleled enthusiasm and success. Expertise in Action Recently, we had the pleasure of working with The Skin Nurse Clinic, a partnership that not only leveraged our deep expertise in aesthetic video production but also enhanced it. Our journey into the aesthetic niche has been marked by numerous projects, but this collaboration stood out due to the exceptional chemistry and creative freedom we experienced. Collaboration at Its Best From the initial brainstorming sessions to the final cuts, working with The Skin Nurse Clinic was nothing short of inspirational. They welcomed our creative team with open arms, allowing us to explore innovative concepts that truly captured the essence of their brand. This collaboration was not just about meeting expectations but exceeding them, fostering a relationship where creativity and expertise flowed seamlessly. Why HYPE Stands Out Our success in the aesthetics market isn't by chance. It's the result of our dedicated approach to understanding the finer details of our clients’ needs and the market's pulse. With each project, we dive deep into the visual and emotional aspects that make aesthetic brands resonate with their audience. Our work with The Skin Nurse Clinic is a testament to HYPE Media’s capability and adaptability in the fast-evolving digital landscape. If you're looking to capture the essence of your brand and make a lasting impact, we are your go-to experts. Let’s HYPE your business! #DigitalMedia #AestheticMarketing #HYPE

𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝘆𝗼𝘂𝗿 𝗱𝗲𝗻𝘁𝗮𝗹 𝗰𝗹𝗶𝗻𝗶𝗰 𝘄𝗶𝘁𝗵 𝗔𝘂𝗱𝗮𝘅 𝗗𝗲𝗻𝘁𝗮𝗹 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀! 🌟 Our comprehensive approach focuses on key elements critical for success: 1️⃣ Strategic Visibility: Elevate both online and offline presence. 2️⃣ Targeted Campaigns: Implement precision marketing for an ideal patient reach. 3️⃣ Brand Positioning: Craft a compelling and distinct brand identity. 4️⃣ Patient Engagement: Utilize interactive content and personalized follow-ups. 5️⃣ Competitive Edge: Leverage strategic insights for a distinctive advantage in the market. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲? 𝗖𝗮𝗹𝗹 𝟮𝟭𝟯-𝟰𝟱𝟲-𝟭𝟮𝟭𝟬 𝗳𝗼𝗿 𝗮 𝗽𝗮𝘁𝗵𝘄𝗮𝘆 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀! 💡 . . #AudaxDental #DentalMarketing #VisibilityMatters #PrecisionCampaigns #BrandIdentity #PatientEngagement #CompetitiveAdvantage #TransformYourPractice

Navigating ad regulations for your medical aesthetics clinic can be challenging but it could give you a competitive advantage. Learn how to stay compliant with advertising rules while creating compelling campaigns. Our recent blog covers the essential topics like avoiding unrealistic claims, using appropriate language, and handling before-and-after photos. Ensure your clinic’s marketing is effective and within legal boundaries. Learn more here - https://lnkd.in/e4W6TWgt #AestheticsMarketing #AdCompliance #DigitalMarketing

Have you been drooling over lipglosses? Learn how beauty brands leverage the ‘yummy factor’ to create an irresistible image. Read my latest article on Medium.com #branding #rhodeskincare #imagemaking #advertising #beautybrands

𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗬𝗼𝘂𝗿 𝗩𝗮𝘀𝗰𝘂𝗹𝗮𝗿 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗪𝗶𝘁𝗵 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 In today's competitive healthcare landscape, establishing a strong brand identity is essential for vascular practices to thrive. A well-defined brand helps build trust with patients, differentiate your practice, and attract new patients. 𝗞𝗲𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗩𝗮𝘀𝗰𝘂𝗹𝗮𝗿 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Identify your target demographic and tailor your messaging to their specific needs and preferences. 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗨𝗻𝗶𝗾𝘂𝗲 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Define what sets your practice apart, whether it's specialized services, advanced technology, or exceptional patient care. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Create a consistent visual identity with a professional logo, color palette, and design aesthetic that reflects the quality of your practice. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗢𝗻𝗹𝗶𝗻𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲: Invest in a user-friendly website, engage on social media, and optimize your online presence to attract and engage patients. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝘃𝗮𝘀𝗰𝘂𝗹𝗮𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲'𝘀 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗺𝗼𝗿𝗲 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀? #vascularsurgery #vascularhealth #branding #healthcarebranding #privatecare #doctors #healthcare #marketing #visualidentity #onlinepresence

In the beauty industry, not all that glitters is gold—especially when it comes to marketing claims. How can you separate genuine performance promises from empty hype? At Savvy Salon Marketing, we believe in transparency and measurable results. We'll teach you to spot the red flags and recognize the green lights in marketing partnerships. Don't let flashy promises dim your skin clinic's true potential.  🚥💡 Tired of marketing smoke and mirrors? Let's clear the air! Book a free 30-minute Marketing Insights Meeting and learn to evaluate marketing claims like a pro. Link in bio!   #DigitalMarketingTips #WomenInBusiness #SocialMediaAds #MarketingAnalytics #portlandhairstylist #portlandbeauty #pdxhairstylist #pdxesthetician #SalonSuccessSquad #InnovativeBeautyMarketing

A lovely end to the day, we recieved this fantastic feedback from the team at Watercress Research following completion of our marketing strategy work. If you'd like to see how we helped them take on the big players in the skincare market I'll be sharing the full case study later this week. Comment "CASESTUDY" below and I'll make sure you get a copy before anyone else. #marketing #marketingstrategy #marketingcasestudy

In the beauty industry, not all that glitters is gold—especially when it comes to marketing claims. How can you separate genuine performance promises from empty hype? At Savvy Salon Marketing, we believe in transparency and measurable results. We'll teach you to spot the red flags and recognize the green lights in marketing partnerships. Don't let flashy promises dim your skin clinic's true potential.   🚥💡 Tired of marketing smoke and mirrors? Let's clear the air! Book a free 30-minute Marketing Insights Meeting and learn to evaluate marketing claims like a pro. Link in bio!   #DigitalMarketingTips #WomenInBusiness #SocialMediaAds #MarketingAnalytics #portlandhairstylist #portlandbeauty #pdxhairstylist #pdxesthetician #SalonSuccessSquad #InnovativeBeautyMarketing