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Pharma industries and marketing.
Marketing is an essential part of business, because it helps create awareness about medications and treatments. It allows companies to reach healthcare professionals and patients, ensuring they have the information they need for better healthcare decisions. It also helps in building trust and credibility in the industry.
Some specific marketing strategies used in the pharmaceutical industry include direct-to-consumer advertising, digital marketing, physician detailing, medical conferences, and educational programs for healthcare professionals. These strategies help raise awareness, promote products, and provide valuable information to both patients and healthcare providers.