Steven Widman’s Post

Signal loss doesn't stop with cookies - are you prepared to address the non-addressable? Yahoo's Giovanni Gardelli on how advertisers can address the non-addressable in 2024 and beyond. #cookieless #cookielessfuture #addressable #dsp #adtech #digitaladvertising Giovanni Gardelli Yahoo Yahoo Advertising

Yahoo is making strides in helping ad buyers prepare for the impending cookie decline. One of the biggest challenges for advertisers has been the lack of testing capabilities within the competitive programmatic identity solution landscape. This makes it difficult to distinguish between addressable and non-addressable inventory, and to assess lift and incremental reach. Yahoo is one of the first ad-tech companies to introduce testing capabilities, but the challenge for advertisers remains in comparing solutions across the identity landscape. #yahoo OMS #programmaticadvertising #displayadvertising Yahoo Advertising

Let’s address addressability before the last cookie crumbles 🍪.  In the latest Unity blog, we dive deep into mobile addressability and offer insights to help you optimize your programmatic mobile strategy. Did you know over 60% of in-app supply is still addressable? Discover how you can thrive in this evolving landscape: https://lnkd.in/dnXtEt_F

🍪 Saying goodbye to third-party cookies is changing the digital advertising scene 🌐. With Google phasing out third-party cookie tracking in Chrome by 2025, advertisers are gearing up for a shift 🔄 Kurt Weinsheimer, Sojern's Chief Product Officer, shares top practices with The Drum for readying your advertising campaigns As cookies crumble, it's time to explore new ways to connect with your audience. Are you set to thrive in this evolving digital landscape? 💡

🍪 Saying goodbye to third-party cookies is changing the digital advertising scene 🌐. With Google phasing out third-party cookie tracking in Chrome by 2025, advertisers are gearing up for a shift 🔄 Kurt Weinsheimer, Sojern's Chief Product Officer, shares top practices with The Drum for readying your advertising campaigns As cookies crumble, it's time to explore new ways to connect with your audience. Are you set to thrive in this evolving digital landscape? 💡

🍪 Saying goodbye to third-party cookies is changing the digital advertising scene 🌐. With Google phasing out third-party cookie tracking in Chrome by 2025, advertisers are gearing up for a shift 🔄 Kurt Weinsheimer, Sojern's Chief Product Officer, shares top practices with The Drum for readying your advertising campaigns As cookies crumble, it's time to explore new ways to connect with your audience. Are you set to thrive in this evolving digital landscape? 💡

🍪 Saying goodbye to third-party cookies is changing the digital advertising scene 🌐. With Google phasing out third-party cookie tracking in Chrome by 2025, advertisers are gearing up for a shift 🔄 Kurt Weinsheimer, Sojern's Chief Product Officer, shares top practices with The Drum for readying your advertising campaigns As cookies crumble, it's time to explore new ways to connect with your audience. Are you set to thrive in this evolving digital landscape? 💡

The looming deadline for third-party cookies is drawing near. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key target segments — despite the loss of critical data. We put together a guide outlining the identity changes that can be expected and their impacts, questions marketers should be asking their DSPs, the critical features for a successful identity graph and more.

Great insight into the changes to campaign management that the deprecation of cookies is going to cause. Now is the time to start planning for the future of digital media tracking and measurement.

Call out to all advertisers! This blog post is a neat summary of what the final 3rd party cookie phase out means for you. My key take-outs: 🍪 We are already nearly cookieless, and we can already see the impact on targeting, frequency, measurement and attribution. 🔀 There are solutions that are independent of 3P cookies - which ones have you explored? 👑 Your 1PD is what sets you apart. There are privacy first technologies available already today, such as dentsu's identity solutions, that can help you find and grow your most valuable customers. Have you reached out to your agency partner already? ⚗ EXPERIMENT - There is no better time than now to put your media budget to work; set up a test plan for this year so that you are ready for a cookieless 2025! #dentsu #marketing