Steve Denison’s Post

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Early Stage Investor | Adviser | Marathoner

ttagz is the perfect tool to amplify your ‘popsicle moments’ and elevate your business above the rest…

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Cofounder @ Odin | Deploy Capital Seamlessly

How did this cheap hotel become one of the most sought after destinations in Los Angeles? The Magic Castle Hotel looks like any other cheap LA stopover. At $250 - $300 a night, this converted two-story 1950’s apartment complex, painted canary yellow, with its tiny backyard pool, is hardly the place dreams are made of. And yet, The Magic Castle is routinely ranked in the top 10 hotels in LA on TripAdvisor. They’re batting away competition like the Hotel Bel-Air ($1,500 a night) and the Four Seasons Beverley Hills ($1,200 a night). What is their secret? According to Chip Heath, a Stanford Business School professor, it is their ability to create what he calls “defining moments” - moments that bring meaning to our lives and linger long in our memories. The most famous of these is the Popsicle Hotline. At any time, visitors at the hotel’s pool can pick up a red phone on the poolside wall. At the other end, someone responds: “Hello, Popsicle Hotline.” They request an ice lolly in their favourite flavour, and a few minutes later, a hotel employee wearing white gloves delivers it on a silver platter, free of charge. Kids get immense joy from this. They never forget it - and neither do their parents. This is what makes the Magic Castle such a hit. Great lesson for founders everywhere! You've got to create "popsicle moments" for your customers :-)

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Tom Wood

Co-Founder & CEO of E.D. Hub Ltd | 2 x Founder | 1 x Exit | Raised £400k Pre Seed | Helping people to get hired | Building the Netflix of the Job Search industry

9mo

I love this....🫶

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