I help building materials manufacturers build brand awareness with architects, builders, designers and retailers
I'm surprised more people aren't doing this. Most companies focus on → Online content → SEO → Social media You need to be incorporating public relations into your digital marketing strategy. Here’s why… PR is still an UNDERUTILIZED tool, which is why it's worth the try. It can: → Raise brand awareness → Drive growth → Be an affordable alternative to traditional advertising That's not all... Good PR has the ability to boost a brand’s credibility in a way that paid ads can't. This ends up enhancing the overall brand strength. Why? When a product is showcased to solve problems, it attracts the target audience in trade media. But that’s not all, it also positions the company as a practical solution provider. This strengthens its reputation in the market. It has the ability to transform a brand’s presence from being just another name in the industry to a respected leader. #digitalmarketing #digitalmarketingtips
Michael Tidwell
7mo
Steve, Your posts are always insightful.
Muhammad Sami
7mo
Well said
Muhammad Sami
7mo
Well said
Digital Marketing Strategist | Helping Clients Reduce CAC by 30% While Increasing Sales by 34% Through Data-Driven Digital Marketing Strategies
7moAbsolutely true! PR can be a game changer for your brand. 👍