Stephen Hankins’ Post

"You're not just competing against other architects." ^^^ I say this to my clients a lot. You have to look at the market landscape the way your ideal clients see it. You need to: 1. Get inside your ideal client's head and find out what choices they're weighing up. 2. On your website, clearly communicate why your ideal clients should choose YOU vs. the other options. This advice especially applies to resi architects who have low awareness client (i.e. a client who haven't worked with an architect before). What do you think?

Architects: Here's how to overcome 3 common objections with “Yes, and…” The important concept for you to understand is that “Yes, and…” will help you accept an objection and continue the conversation. As long as the conversation continues, the objection is less likely to be a road block. Don’t let the conversation end. Force it to continue. This tactic was transformative for me. It works incredibly well. Here are some examples for common objections faced by architects: 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻: 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗾𝘂𝗼𝘁𝗲 - Prospective client: “How about you just send me a quote?” - You: “Yes, and let’s meet first so I can make sure that you get the most accurate quote and I understand what you need. Does Tuesday at 2pm work for you?” 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻: 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲 𝗱𝗲𝗹𝗮𝘆 - Prospective client: “Can we talk about this project in a few months?” - You: “Yes, and can you help me understand why you don’t feel that now is the right time?” 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻: 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 - Prospective client: “Will you email me the proposal so we can take a look?” - You: “Yes, and I want to make sure that I didn’t miss anything. Can I swing by your office later this afternoon to review it with you?” — Want 70+ more tactics for free? Join 4,500+ architects at Growthitect(dot)com 🙂

Architects, Don't sell the pictures alone, sell the: story Process Problems Approaches Anyone can post pictures of completed work, But those who can tell a compelling story often sell more And at higher prices. In the example below, Most people would choose to buy from option B, Simply because of the descriptions. As an Architect, For every project we work on, it's important we tell a short it It help our website converts better.

Less is often more in architectural projects. Oftentimes, it's the clients who provide a simple and clear brief are the ones that get the most outstanding results from their architects. Here’s why. When a client conveys his basic requirements and leaves the rest to the architect, trusting him, the architect is at his creative best. He has the freedom to bring in his ideas to the project. It’s a process that thrives on mutual respect and professional autonomy. This situation places him in a position where he can incorporate the tangible requirements along with his ideas. Now, compare this with a client who walks in fully prepared, armed with a hundred images and ideas.The architect’s mind is fixed with those images disrupting his creative flow. The architect may also start constantly comparing his ideas with those references. The project might be successfully executed. The client might be happy with it but the project remains devoid of the architect's signature element. The end result may still look great, but as I always say, you never know what you could have had. #Architect #Nagercoil

It is important to know who you are appointing. If they are not a genuine architect, you need to know. Genuine architects are: qualified, trained, covered by insurance, accountable to a governing body, and experienced in the whole construction process, not just one part. Appointing someone who is trained and experienced in the whole process from brief, to design, to construction, means they feed the knowledge gained by all those stages into every brief they write, to every design they do, and every design they get constructed.

"Value in architecture transcends the method of creation, be it through the meticulous care of traditional techniques or the swift precision of AI or other digital tools. The expertise lies not in the time spent but in the fusion of innovation with the architect's unique vision, ensuring that each design, irrespective of the tools used to forge it, encapsulates quality, functionality, and aesthetics tailored to the client's aspirations. The worth of an architect's work is, therefore, measured by the impact of the final outcome the structure has on the human experience, not merely by the hours invested in its conception or the method." PHICUBED on the value of the work the architect. A perspective by Hector Camps.

Are you tired of architectural projects failing to meet your standards? It’s crucial to know what to demand from your architect. Here are five essentials every architect should provide: 1. **Transparent Communication** - A clear, open dialogue is fundamental. 2. **Budget Management** - Expertise in balancing design aspirations with financial realities. 3. **Timely Project Delivery** - Respect for deadlines shows professionalism and planning prowess. 4. **Client-Centric Design Approach** - Your needs and vision should be at the forefront of every decision. 5. **Quality Assurance and Attention to Detail** - The final product should be flawless and precisely what was agreed upon. Select wisely. Your project deserves an architect who delivers on these fronts without compromise. af-architect.com

Bad engineers look a lot like bad architects ... The bad ones: - Assume coordination will just happen - Give no warning of major design updates - Copy-paste systems from their last project - Show no initiative The good ones: - Provide proactive solutions - Flag potential coordination issues - Suggest better ways of doing things - Show initiative Engineers and architects are a team. We deliver projects together and can't do it alone. Yes, there is much nuance, and good v bad is oversimplified. BUT if you aren't working together then you're going to have difficulty delivering. _______________________ If you like my content give me a follow and hit the bell. I post Monday - Friday @ 6:15am PST. #architecture #design #engineering

Based on our experience, we would like to share several key points to consider when choosing a contractor for your project🔥 ✅Expertise and Experience Choose a contractor not only based on the duration of their presence in the market but also on their successful completion of projects similar to yours in terms of tasks and price range. The quality of completed work, as a reflection of the cost of services, must be impeccable, as the stakes are high. ✅High Level of Service. Comfortable cooperation is the key to success. The contractor should take on the full complexity of the work, minimizing your need to control. ✅Ability to Work in a Team. Flexibility, initiative, and the ability to justify one's point of view are important. Contractors who can find optimal solutions and prevent hasty actions become reliable support for architects and designers. ✅Reputation. The proven method of choice is to seek recommendations. However, each project has its unique requirements, so it is important to consider individual preferences. ✅Ability to Resolve Conflicts. A key point is the contractor's ability to constructively solve emerging problems, not to look for someone to blame. Effective interaction of all project participants, based on mutual respect and responsibility, is the guarantee of the successful completion of any task. Remember the importance of clear task setting and openness to dialogue.👌 #Architecture #Project #Architect #Contractor #Service #Experiance #Success #REMPRO

Architects know that without a good Brief you might as well make it up as you go along. And a good Brief is key to every design project. It might adapt, adjust and change along the way, but ultimately it sets you (and your design) up for success. In it’s most basic form it might consist of three lists: → your minimum requirements or Must Have; → the Nice to Have; and → the In Our Dreams We Also Have. I’m curious, as a skilled up architect, have you written: → a brief for yourself; → a brief for your work, or → a brief for your practice? (you might not call it a brief, but it’s your brief for success) If not, why not?