Stephen Burd’s Post

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In her chapter in my book, "Lifting the Veil on Enrollment Management," Beth Zasloff tells the story of a low-income student, Joanne, who experienced financial aid gapping firsthand when she was accepted into her first-choice school, Ithaca College. While Ithaca provides generous amounts of non-need-based "merit" aid to attract affluent students, it required Joanne's mother, a single mother who supported her family through a monthly disability check, to borrow a large Parent PLUS Loan to help pay for Joanne to attend. According to Zasloff, financial aid gapping is "merit aid's unfortunate corollary," leaving "fewer and worse options for low-income students, who often apply for aid with insufficient guidance and without parental support." In telling Joanne's story, Zasloff shows that selective colleges that leave low-income students with substantial funding gaps not only put these students' families in an extremely precarious financial situation but also send a message to these students that they are not wanted as much as their more-affluent counterparts. "The enrollment management strategies that Ithaca and so many other selective public and private colleges have embraced have created campus cultures that favor the rich and white," she writes. "Wealthy students get the message that they are valued, while low-income students like Joanne are made to feel like second-class citizens who have to scrape and claw and put everything on the line for the chance of success.

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