Stephanie Shaterian’s Post

View profile for Stephanie Shaterian, graphic

Powerful Video Stories that Lead to Action for Nonprofit & Purpose-Driven Organizations

Did you know that video can be an incredible tool to not only make teams feel appreciated, but to attract new talent? Berkeley Humane is renowned for their commitment to animal welfare. They wanted to create a surprise video for their annual appreciation event to honor their hardworking volunteers and staff. fLO approached the project with precision and care. We collaborated with the Executive Director to determine key messages and achievements to feature. We then conducted confidential interviews with staff and volunteers to gather heartfelt messages (staff speaking about volunteers and volunteers speaking about staff) without spoiling the surprise. The final product told the story of how much both groups appreciate each other and how they work together to create amazing outcomes for domestic animals. The team at Berkeley Humane realized the video’s potential for recruitment after seeing the enthusiastic response. The video not only made the appreciation event special but also became a powerful tool for attracting new volunteers and staff by showcasing the organization’s vibrant community. Berkeley Humane’s appreciation video demonstrates the power of thoughtful storytelling in fostering community and attracting new members. If you’re looking to create a similarly impactful project, fLO is ready to help you share your story and achieve remarkable results.

Jon Milavec

Creative Team Leader, Video Director, and Photographer. I love creating visual content with a purpose.

3mo

Love what these folks are all about, and I've got to get over there and check out the thrift store - that looked pretty great! Nice Job Stephanie!

Like
Reply

What a great idea.

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics