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Get ready for the most electrifying and insightful conversations with the leaders of retail and eCommerce. Tune in to the ecommert® Podcast premiering on July 8th! 🔥 #ecommerce #retail #podcast

Are you looking for the ability to change the shopper’s experience at the critical moment of choice? Do you want to go from static analogue storytelling to elevated dynamic storytelling with your shoppers? Are you interested in making the resulting brand experiences much more personalised, interesting and relevant to your shoppers aka adding value? Are you looking to have real time data analytics on your shopper’s behaviour at your fingertips? Are you keen to monetise the impact of your actions? There was such rich learning from this mornings session at the National Retail Federation on ‘What's in Store for Retail Media Networks’. The physical bricks and mortar store is the epicenter of the moment of truth/choice. Globally the physical store still accounts for 80-90% of cpg purchases. If you answered ‘yes’ to the questions above, then really familiarizing yourself as a brand owner or retailer to the opportunity that retail media offers is key because retail media is already providing the support tools to deliver the ‘yes’ to all of the above. A huge thanks to the speakers this morning for such an insightful discussion and perspective on this topic. Particularl call out to the team in Co-op for sharing their evolution around retail media. I loved the Baileys example Dean Harris. 2024 will be a pivotal year for the acceleration of this media opportunity with the intent of using the digitization of retail touchpoint to inspire purchase behaviour. As this evolves, shoppers of the future, you have such a treat ahead of you. #retailmedia #retailinnovation

Are you looking to gain deeper insights into shopper behaviour and how to optimize your pricing and promotions? You'll want to jump on the webinar with Jason Smith and Erika Reid today at noon EST. Discover how Shopper Intelligence helps clients understand the "why" behind shopper behaviors, creating a shopper-centric approach that aligns retailers, manufacturers, and shoppers. Learn how to leverage ongoing syndicated shopper studies to prioritize category strategies and enhance your planning effectiveness. 🔍 𝗞𝗲𝘆 𝗧𝗼𝗽𝗶𝗰𝘀: - Current Price & Promotion Trends - Shopper Behavior Insights - Strategies to Build Better Alignment - Opportunities for Category Optimization 👉 Register Now --> link in the comments, #Webinar #ShopperIntelligence #PriceAndPromotion #ShopperBehavior #Retail #MarketResearch #CategoryManagement

🔔 Mark your calendars! WISE’s next webinar is on the horizon! Join us for an insightful session on "THE TRANSFORMATION OF PRIVATE BRANDS" happening on Thursday, April 4, 2024. Get ready to dive deep into the evolution of private brands in today's dynamic market! Private brands have undergone a remarkable makeover, influenced by a myriad of factors such as the pandemic, inflation, e-commerce, supply chain dynamics, data monetization, and shifting consumer values. Gone are the days when private brands played second fiddle! It's time to explore how retailers and manufacturers can thrive in this new landscape. What's on the agenda, you ask? Here's a sneak peek at what you'll learn: - Discover the rapid changes in consumer priorities and behaviors. - Uncover the strategies private brand shoppers use to navigate the market. - Explore the drivers behind private brands' growth and how retailers are taking the lead. - Learn the importance of innovation and omnichannel strategies in future-proofing private brands. Secure your spot now! Click the link in the comments to register for the webinar and stay ahead of the curve. #WISE #Webinar #PrivateBrands #Transformation #RetailInsights #FutureofCommerce #WomenImpactingStorebrandExcellence

I learned about the #DigitalShelf and why it’s important to the CPG Experience. My tutor was Mert Damlapinar, and you can listen. Mert explains how digital experiences are at the forefront of today’s retail #experience, and how #CPGbrands need to transform their thinking from a physical world paradigm. He’s a well known expert in the field of e-commerce and digital marketing: an author, a former director of brands like L’Oreal, Mondelez, Sabra. Mert shared his insights into how the Digital Shelf has evolved - from the  “Long Tail” concept of merchandising everything to now - with a low number of featured items that seem to perfectly match your search. Behind the scenes is an incredibly complex system of algorithms that make up the Digital Platform Strategy. As the majority of purchase decisions are made online, CPG vendors need to understand this rapid shift. Mert explains the three pillars of the Digital Shelf, and the skills needed to harness it. And Mert and I finish the podcast by contrasting a few concepts from Paco Underhill’s  1999 book, “Why We Buy (the science of shopping)” to today - if you’ve not heard of “Butt Brush” before you should stay to the end! https://lnkd.in/eRqfCbXk

❗❗❗ Our recent webinar featuring All-Stars from the CPG and Retail Worlds is now available exclusively through this link. Don't miss the opportunity to hear how shoppers are changing, how the economy is shifting, and how marketing is evolving. Thanks to Melanie DiBiasio, Bob Waibel, Michael La Kier, and Amanda Martin for joining Marty Kahnle and Ami Sirlin in a far-reaching and fascinating discussion on what 2024 will look like. ❗❗❗ #RetailMedia #Trends #Retailing #CPG #Marketing #Insights #Data

#30DaysofRetailMedia | Day 28: Retail Media PEST Analysis What’s shaping retail media strategy? These external forces affect retail media stakeholders (retailers, brands, agencies, tech providers and consumers) and influence competitiveness. Market opportunities and threats include: 🍪 COOKIE DEPRECATION: Tech giants (Google, Apple) are phasing out third-party identifiers. Now retailers’ first-party shopper data looks increasingly tantalizing to marketers. 📈 HIGH MARGINS: Inflation forced retailers to rethink their economic model to protect margins, including selling ads to B2B buyers. 🌟 DIFFERENTIATION: Buying ads along the omnichannel customer journey can help brands stand out from rivals, including more private labels.     What factors would you add to this PEST analysis? Up next: Who Has Retail Power? (Porter’s 5 Forces) #retail #ecommerce #media #PESTanalysis #strategy

🚀 Out Now: The Data Driven Digital Shelf Minute. 🚀 The CPG View <> DataWeave In our sixth week of unveiling, "The Data Driven Digital Shelf Minute" a game-changing mini-series in partnership with DataWeave. 🤝 Are you ready to explore how digital shelf analytics is crucial for eCommerce success? Join us weekly on LinkedIn as we dive deep into Digital shelf analytics best practices/news/insights. 🔥 Our seventh episode features Dan Eriksen, Strategic Partnerships at DataWeave to explore “Weaving Web Success”. The discussion will emphasize their pivotal role in consulting projects with major global brands, where they provide competitive insights and enhance performance across online and offline retail channels. 🔥 Join the conversation on The CPG View! Share your questions with us, and we'll spotlight them in the series. Stay tuned for captivating visual content on LinkedIn, keeping you informed and inspired. 🔥🚀 Brace yourselves for a journey to enhance your brand's digital influence! #digitalshelfminute #CPGIndustry #DigitalTransformation #ecommerce #thecpgview #digital #omnichannel #strategy #success #cro #ceo #leadership #playtowin #learnandserve #cpg #dataweave

We’re back with another #RetailMediaThursdays episode! 🎉  This time, we chat with Ben Walton, Head of Commerce at Wavemaker about: 👏 Recent fruitful engagement with clients on integrating retail media into annual planning. 🤝 The synergy between social commerce & retail media and evolving strategies. 💪 Challenges around omnichannel measurement in retail media and much more! 👉 https://lnkd.in/eSBeExyG #RetailMedia #Commerce #RetailMediaMarketing

WATCH THIS SPACE. Another really good read about Retail Media, a subject I am watching very closely. Brands are struggling to reach their audiences (due to the deprecation of third-party cookies), retailers can use Retail Media Networks to scale their traffic, performance and build out their first-party shopper data. #digital #retailmedia #