Starcom’s Post

🚀 Exciting moves in the beverage industry! Mark Schiller, the former CMO of Kraft Heinz, has now taken on the role of Global Chief Marketing Officer at Bacardi. 🍸 After over 5 fruitful years leading Kraft Heinz’s marketing in North America, Schiller’s leap to Bacardi marks a new chapter aimed at boosting their global marketing strategies. With a rich background that includes stints at Procter & Gamble and PepsiCo, his wealth of experience is something the spirits giant is eager to tap into. 🔄 As someone who has navigated career transitions within the marketing sphere, I find this move particularly intriguing. Transitioning between industries or even within sectors requires not only a deep understanding of market dynamics but also an adaptability to new corporate cultures and consumer bases. Mark's move comes at a time when Bacardi aims to amplify its market presence and innovate its branding strategies to stand out against competitors - a tall order and an exciting challenge. 🤔 What do you think makes a marketing leader truly effective when shifting between such major brands and industries? How important is adaptability versus industry-specific knowledge? Would love to hear your insights, especially if you’ve made similar transitions or are considering one! ➡️ #MarketingLeadership #CareerMoves #BrandStrategy #Bacardi #KraftHeinz #CMO #GlobalMarketing #BusinessStrategy #ConsumerGoods MarketingTrends

https://lnkd.in/gA56KFCs Rhasheda Boyd, vice president of Marketing for the Positive Choice Snacking Portfolio at Frito-Lay Lay North America, a division of PepsiCo, has been a driving force in promoting healthier snack options. Under Boyd's leadership, the Positive Choice Portfolio has seen remarkable growth, with a revenue increase of 21% over the previous fiscal year. Here's what she's seeing in her space right now. Revamping the business model will come back to tying the product to health and wellness. Many food companies have been focusing on products that provide nutritional value to consumers.   I have also written many business transformation blogs that relate to transforming the product delivering as discuss above: Blog – Sector – Food and Beverage – Oakberry Business Transformation - https://lnkd.in/gKcs5AUb   GM - https://lnkd.in/gcAKFfff   Blog – Sector – Retail – GAP Inc names new CEO – Turnaround - https://lnkd.in/gcdDdst5   Blog – How to data can transform ESG for the Hotel and Resort Sector - https://lnkd.in/g-xfwXPR #EBITDA #EBIT #GAPanalysis #businesstransformation #datamanagement #ESG #profitabilitymodeling #integratedplanningandreporting #sales #margins  

PepsiCo reported 10.4% net revenue growth, and raised its full-year outlook for the second consecutive quarter. the #foodandbeverage giant reported 13% organic growth in the 2nd quarter, the company’s seventh consecutive quarter of double-digit growth. PepsiCo said investments made in its brands, consumer insights, manufacturing and go-to-market execution are fueling growth across the portfolio, with double-digit net revenue growth in Gatorade and high-single-digit net revenue growth in Pepsi, Starbucks and Rockstar Energy Drink PepsiCo CEO Ramon Laguarta commented: “Moving forward, we will look to elevate our focus on productivity initiatives to further support investments in #innovation, #brand building, digitalisation and #sustainability to win in the marketplace and fortify our businesses for the long term”. congratulations to all my friends and colleagues at the #FMCG group

🥤 Cola Giants Face-Off: Coca-Cola vs. Pepsico! Deciphering the Leader In the realm of beverage titans, Pepsico emerges as the front-runner. With an impressive revenue of $86.4 billion in 2022, Pepsico claims the top spot. Yet, let's not overlook Coca-Cola's robust growth rate of 11.3%, a testament to its resilience and adaptability. 🚀 Numbers paint the picture, but which cola brand resonates more with you? Share your thoughts below! 👇🏼 #cocacola #pepsico #statista #empowerinpeoplewithdata

A great ground game in distribution with the real-time pour-through data of Floteq USA make for an unbeatable combination. Distribution gets real-time volume, temperature, pressure, and TDS (Total Dissoled Solids… to detect line cleanings) for EVERY retailer in real-time… #data #growth #knowing #executing

A quick shout out to my founders today being kept awake by their 'competition'. Sleep easy. There would be no PepsiCo without Coca Cola and no Costa without Starbucks. In my experience having competitors is KEY to growing a business. In fact, it may not be possible if you DON'T. Here are my three quick insights into competition. No need to obsess over it, just be happy it's there and use it to move you forward. Justin McGuire Rowen Nadia Astrom Zoe Haydn Jones #competition #founderjourney

Collaborations is such a Great word which has a the ability to bring together the giants to fight against BIGGER ISSUES. Let’s suppose PEPSI & COCOCOLA collaborates to fights against Pet Bottle Issues. If HUL and P&G comes with COLLABORATION to stop Plastic Packaging. If ARVIND & Aditya Birla Fashions COLLABORATES to reduce the usage of Plastic fibres which leads to TEXTILE WASTES. How Shortly the Bigger Issues of Plastics Pollution can be shorted ???? Collaboration can be treated as the most powerful and impactful weapon in coming days to save the nature and Mother Earth for our benefits. PepsiCo Pepsi Bottling Ventures The Coca-Cola Company Socm_2 Hindustanunilever Procter & Gamble