Starcom Canada’s Post

🍁🦃 Thanksgiving serves as THE occasion for newcomers to Canada to showcase their cultural identities through food fusion, as revealed by our Roots & Wings study. With 30% of newcomers incorporating their home cuisines into traditional Thanksgiving meals, the holiday becomes a symbol of cultural exchange and adaptation.   Needless to say, this time of year presents a special opportunity for brands to explore food fusion and engage newcomers in celebrating new traditions.   If you’re curious to know more about how newcomer women are making Canada their new home and what brands can do to help, comment below to receive your own copy of our Roots & Wings study!

Newcomers have emerged as an undeniable growth audience for brands, presenting a unique challenge for media agencies. At Starcom, Human Understanding is at the heart of everything we do. We knew we needed to not only understand the motivations of newcomers, but to emotionally connect with them on a human level and craft experiences that can help connect our clients' brand to helping newcomers along their journey. Our ‘Roots & Wings’ Study dives into the journey of newcomer women in Canada. From navigating the job market to building social connections and adapting to cultural norms, this study uncovers great insights to help your brand forge meaningful connections with this audience. Ready to delve into the heart of this demographic and unlock actionable insights? Reach out to us today to learn more or secure your own copy! #Newcomers #MarketingInsights #Canada

Yesterday, we hosted a discussion with our clients and partners, focusing on the journey of newcomer women in Canada. We explored their aspirations, hurdles, and the profound impact these elements have on their consumer behaviours. One statistic stood out: 1 in 3 women receive support from their partners for household chores. This sheds light on the evolving dynamics within Canadian households and the importance of understanding and catering to diverse consumer needs. Stay tuned for the imminent release of our study, "Roots & Wings." It promises to offer invaluable perspectives for businesses aiming to create better connections with their audience.

The tech giants keep your customer strategy fragmented? Discover Epsilon ID, our unique Canadian data platform, here: https://lnkd.in/eq-F8gNT

Today we launched our local, privacy-first Canadian audience data solution. At Starcom our vision is to Move People, Move Business and Epsilon ID will help us create effective experiences that are more relevant to Canadians and help our clients drive growth. So proud of our leadership team who worked to bring this to life. David Rusli Stephany Sousa Jeff Thibodeau Alastair Taylor Véronik L'Heureux Randy Carelli Laura Maclean Jared Aldridge Ian Martins

Looking for a new and effective way to gain net new audiences in Canada? Tired of using countless tools for your media planning and buying? We’ve got the solutions for you! Our teams at Publicis Media in Canada have been working hard to develop Epsilon ID and Growth OS, two platforms in one that will ease and give a boost to your #marketing campaigns.  To learn more about how our solutions can help unlock growth for your organization, click here: https://lnkd.in/g2sZk_Uu