Starcom Australia’s Post

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/25W530sBc3N   #adtech #digitaladvertising

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/MpHi30sB61q   #adtech #digitaladvertising

🎯 Attention Marketers: WARC's 2024 Programmatic Report is Here 🎯 Key findings from WARC's "Future of Programmatic 2024": > 60% of advertisers still grappling with brand safety > Cookie deprecation causing widespread uncertainty > Lack of transparency undermining trust > Sustainability emerging as a critical concern Our CEO dissects these challenges and more, offering critical insights and strategic solutions. Read the full analysis: https://lnkd.in/ghgd3XwT What's your take on WARC's findings? Comment below 👇 #WARC2024 #AdIndustry #MediaBuying

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/PY5i30sBj2K   #adtech #digitaladvertising

Exciting insights from our CEO, Geoffroy Martin on the future of digital advertising as we move away from third-party cookies. Personified advertising emerges as a key innovation, leveraging zero-party data to ensure privacy and scale personal connections. This shift promises a privacy-centric advertising ecosystem, positioning the industry for long-term success. Let's embrace these changes. #Ogury #DigitalAdvertising #PrivacyFirst #PersonifiedAdvertising #Innovation #AdTech #FutureOfAdvertising

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/jo4s30sBfJg   #adtech #digitaladvertising

On Tuesday morning, Campaign UK posted an article based on an interview with our Chief Product Officer, Amelia Waddington, which highlighted the importance for brands to embrace cookieless solutions now, and A/B test these alongside their existing cookie-based set up while they still can.  As we now know, later that day, the deadline for the deprecation of 3P cookies from Chrome was moved once more, until at least Q1 2025. So, what would we change about our advice if we knew then what we know now? Nothing.   The date has moved but the end game has not. The cookie’s days are numbered…Shift Happens… The good news is there are solutions in the market that outperform the cookie, and offer advantages in multiple ways, from strategy to activation and measurement. Captify®’s search-powered contextual solution, gives brands a real-time audience-based alternative to cookies. And, the best part is it outperforms both cookie-based, and standard contextual alternatives time and time again. https://lnkd.in/gxja7p4Z

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/FiER30sB7Ef   #adtech #digitaladvertising

Are you including measurement in your cookieless advertising conversations? Discover how you can shift your approach to measurement and attribution to succeed in a privacy-first world: https://ow.ly/EhYR30sB65r   #adtech #digitaladvertising

🚀 Exciting insights from our CEO Geoffroy Martin on the future of digital advertising! The imminent shift away from third-party cookies has sparked a wave of innovation, with personified advertising emerging as the standout solution. 🔍 In a post-cookie world, privacy is paramount. Personified advertising harnesses zero-party data to target personas at scale, ensuring privacy compliance and fostering genuine connections with audiences. It's a win-win for both users and advertisers! 💡 The landscape is evolving rapidly, but embracing solutions like personified advertising paves the way for long-term success. The industry should seize this opportunity to explore new possibilities and shape a more privacy-centric advertising ecosystem! https://lnkd.in/e9gthz_D #DigitalAdvertising #PrivacyFirst #PersonifiedAdvertising #Innovation #AdTech #FutureOfAdvertising