We’re making it easier for our partners (employees) to do what they do best: Craft delicious beverages, connect with customers, and deliver a familiar Starbucks Experience. The new Siren Craft System is an evolution of how we operate our stores – designed for partners, by partners – to help capture the customer demand we have by reducing wait times and celebrating the craft of our baristas each and every day. We’re already live in more than 1,160 U.S. stores – and are on track to scale nationally in the U.S. and in Canada by the end of July. Learn more about the Siren Craft System here: https://lnkd.in/gdGHJv7C #ToBeAPartner
I was a partner for 16+ years (a Shift Supervisor for 11 of those 16). This company has changed much in that time, of course, but the biggest thing that has changed is their focus on the overall customer experience - and I'm not just talking about speed of service. There is a serious lack of valuing emotional intelligence in leadership roles and it is to the detriment of baristas and shift supervisors who are the backbone of this company. Concerns are brought to leadership and met with skepticism, at best; or flat out ignored, at worst. What is the company going to do about that?
I think they need to take a look at their app, putting caps on how many modifiers and pumps that can go into a drink. Changing the way we make a drink to make us go faster while reading a 15 line drink order x2 on bogo days will not cut it. I don’t know why they don’t take pointers or suggestions from the actual baristas that work there. Management needs to be checked as well, if you have a manager that does not go on the floor and help the team then they are the weakest link.
Back to the basics Starbucks. Love this company, and the 2 1/2 years I've worked here. The name of the game is COSD, and sales growth. Stop discounting a premium coffee store. Set a core menu and stick with it. Bring in ONE LTO per promo, not 2,3,4 or 5. Charge for all customization outside of cream and sugar in regular coffee and roll back the price increase taken the past 3 years. Invest in one more partner during busiest 4 hours a day. You may be suprised what happens when you go back to the basics, instead of trying to hit the home run.
I would like to say some things but I prefer to stay quiet cause I still work in this company
Doesn't matter the system or repeatable routine you orchestrate, you have too many customers at too many access points at critical blackout periods. You haven't paid for the equipment and technology to manage 4 way ordering (Cafe, DT, mobile and delivery). You need dual drive thrus with multiple mobile baristas placing orders, at least 1 extra espresso machine in most locations and a legitimate may to meet the demands of the cold bar in warm weather months. The brand is too popular for the amount of stores built and the menu has become far too large and complex to meet the current demographic on the stores. The baristas are under siege and the third place concept is simply a pickup at the end of the bar.
As someone who fell in love with the experience of coffee and cafes (and a previous partner who still adores the company for many reasons), I hope that the company can regain the traction of creating guest expereinces, not just more efficient operations. I would love to see my new skillsets help capture that day again....
Increased speed of service means that partners can capture all of the demand, while having more human interactions with guests. I've always known that Starbucks could benefit from our equipment in the same way that we help bars, restaurants, and bubble tea.
As a parent, I’ve noticed that my kids recognize the Starbucks logo early on. It would be wonderful if Starbucks could add a few kid-friendly options and not concentrate only on adult menus with high-sugar content. Offering more variety, such as fruity drinks or low-carb snacks using non or low sugar alternatives like monk fruit, as well as flavors like tamarind and mango, could make a positive impact and diversify the menu for early Starbucks fans.
Efficiency is the name of the game with the added pressures and challenges that a huge surge in the drive-thru and app orders caused during the Pandemic (and stayed, shifting the needs of a particular cohort of customers). Seconds shaved off operations don't just mean millions in sales, it means increased employee retention and job satisfaction, which translate into lower turnover and a huge decrease in onboarding costs. But to partner this technological process efficiency with a more personal and smooth customer experience for café clients, who have an added and radically different set of values to the whole process - that is a true art form.
Human Resources Business Partner
1moI am a Starbucks customer in a very busy area for over 10 years. Starbucks is so much busier since reopening after the pandemic. The demand during most days doesn’t match the number of partners on shift. I mainly go when I know I have sufficient time in the event of a long wait. What has made the wait time ok is that the Starbucks staff at my regular store consistently work to know and connect with the customers. I can appreciate the organization working on efficiency but the reality is that sometimes stores simply need more staff not just updated technologies and systems. Shout out to all the baristas and shift supervisors who make Starbucks a welcoming place in the community.