Starbucks Alumni Community’s Post

🍬 As McDonald’s introduces the Grandma McFlurry, inspired by grandmothers' candy-filled purses and targeted at Gen Z, we asked YCCI Executive Director Treeny Ahmed for her thoughts on this use of nostalgia in advertising: "We observe a growing trend where brands strive to create elevated experiences or "moments" by tapping into nostalgia. Whether it’s evoking childhood memories through familiar foods or showcasing trinkets and games that remind consumers of their youth, brands are using these nostalgic elements to bring consumers joy. Interestingly, there is also a demand for vicarious nostalgia—a wistfulness for a time outside one’s memory that remains relatable. For instance, Gen Zers feeling nostalgic for the 90s. Overall, it seems that during stressful times, indulging in nostalgia offers a comforting escape from reality." https://lnkd.in/e5EiaGfJ #nostalgia #grandmamcflurry #grandmacore

Secrets of Starbucks ☕️ x Christmas 🌲 : Even Santa 🎅 didn’t know this! Stepping into Starbucks during the holiday season isn’t just about coffee—it’s about immersing in a world where branding and festivity dance together. As I stood in line, waiting for my favorite brew, I couldn’t help but notice the meticulous detail on their Christmas-themed cups. The cups weren’t merely vessels; they were canvases of storytelling. Each design radiated tales of tradition and modernity, blending nostalgia with a contemporary twist. As I sipped my drink, I realized it wasn’t just a cup; it was an experience carefully crafted to evoke emotions and memories. Observing fellow customers, I saw smiles and heard conversations sparked by these cups—a universal language of joy and holiday spirit. It dawned on me: Starbucks had woven its brand into the very fabric of the Christmas season, becoming synonymous with warmth and celebration. That’s when I heard about Starbucks teaming up with Archies the Movie. It wasn’t just a collaboration; it was like mixing a movie with the brand with Christmas excitement—with both of these having the same brand colours! In that moment, it hit me—this wasn’t just a marketing tactic; it’s about making the holidays feel extra special. Realizing this wasn’t just about selling coffee but creating a whole holiday experience got me excited! 🌻 #starbucks #starbuckscoffee #christmastime #coffee #newyear #newyear2024 #HolidayMagic #BrandingExperience #StarbucksObservations #ArchiesTheMovie #FestiveMemories

Most Starbucks employees intentionally misspell your name to use it as a marketing tool and free brand advertising. How is this even possible? The answer is very simple. Considering how quickly our generation updates their social media about life events, such an incident is bound to end up on our Instagram or Facebook, don't you agree? So, when customers post photos with captions like: ‘I love Starbucks, but why did you do that....’ ‘Ordered my favourite drink, but they couldn't even get my correct name 😵💫’ Or a simple ‘look how funny they wrote my name 😂’ Starbucks gets free marketing because: 👉🏼An Organic way to keep the brand's presence in people's eyes at all times 👉🏼The spelling mistakes are often so wrong that they easily go viral; hence, it's free advertising 👉🏼Customers active posts about it create desire and curiosity among the audience The hashtag #StarbucksNameFail has about 28 thousand posts on Instagram. If each of these 28,000 people had about 200 followers, more than 2 million people would learn about the Starbucks name without spending a single penny on advertising. Sounds crazy, doesn't it? But what could be better than your own customers promoting your product every time they buy it? #marketingtips #marketingagency #starbucks #starbucksmarketing #marketingadvice

Hey LinkedIn fam! 👋🏻 Let’s talk about something we all know too well: brands. But not just any brands – the ones that have seamlessly integrated themselves into our daily lives, becoming more than just logos and products. Take Starbucks, for instance. We all have that friend who can't start their day without a venti latte or enjoys a cozy catch-up over a caramel macchiato. Starbucks isn't just about coffee; it's about the experience. From the moment you step into a Starbucks store, you're greeted by the aroma of freshly brewed coffee, the friendly baristas who know your name (and your order), and the cozy ambiance that feels like a home away from home. But what's truly remarkable about Starbucks and other brands like it is how they tap into our emotions. It's not just about selling coffee; it's about creating connections. Whether it's the comforting feeling of familiarity when you take that first sip of your favorite drink or the sense of community you feel as you sit in a bustling Starbucks store surrounded by other coffee enthusiasts, Starbucks has mastered the art of touching our hearts. In today's digital age, where face-to-face interactions are becoming increasingly rare, brands like Starbucks play a crucial role in helping us connect with one another. Whether it's meeting up with an old friend for a coffee date or grabbing a cup to go before a busy day at work, Starbucks brings people together in a way that few other brands can. So, what can we learn from Starbucks and other brands that have become an integral part of our lives? It's not just about selling a product; it's about creating experiences and forging connections. As professionals, whether we work in marketing, sales, or customer service, we can all take a page from Starbucks' playbook and focus on building meaningful relationships with our customers and clients. Next time you take a sip of your favorite Starbucks drink, take a moment to appreciate the power of brands in our lives. Who knows, you might just find yourself inspired to create your own brand that leaves a lasting impact on the world. What are your thoughts on brands that have become a part of our lives? I’d love to hear your stories and experiences in the comments below! Stay caffeinated and connected, my friends! ☕️✨ . . #coffeelover #stayconnected

Gather round for the latest in #Canadian #consumerinsights: according to our just-published 2024 Canadian Q4 #Holiday Preview, based on a survey of 2.2k+ Canadian consumers, most consumers plan to celebrate at least two more holidays in 2024. Consumer intentions to celebrate Halloween and Christmas are both up compared to 2023. - #Cooking & gathering will be the top ways consumers celebrate #Thanksgiving. A fifth of Thanksgiving celebrators plan to spend more on the holiday this year, while two-thirds will spend the same as last year. -About two-thirds of intended #Halloween celebrators say they’ll hand out candy or decorate their home, while two-fifths will go out trick-or-treating, either themselves or accompanying someone else like their children. - #Christmas shoppers will spread their dollars across channels this year. Mass #retailers will likely see the most activity this Christmas season, followed by #grocery stores, #liquor stores and #onlineretailers. #radio #advertising #prospecting #sales

"The Way I See It" was a Starbucks marketing campaign that stirred up some controversy. Starbucks printed quotes on their coffee cups expressing different perspectives on various social and political issues. Some people liked it because it encouraged conversations, but others didn't because they felt Starbucks shouldn't get involved in controversial topics. It sparked debates about whether businesses should take a stand on such matters. Overall, it got people talking, but not everyone was a fan of Starbucks expressing opinions on their coffee cups. But overall the usage of quotes or memes in many cases can boost your customers' engagement and improve responses. Should you use it?#marketing #viralads #hypeads #viralcontent #hypecontent #roxybit

Have you ever wondered why Starbucks staff write your name and greetings on the cups? It's more than just about identifying orders; it's a clever marketing strategy. Personalizing the customer experience by writing names and greetings makes each visit feel unique and special. When baristas call out names, it fosters a sense of community and familiarity, ultimately encouraging customers to return. Beyond enhancing the in-store experience, the handwritten names often end up on social media, where customers share photos of their personalized cups. This user-generated content acts as free advertising, organically spreading the Starbucks brand. The simple act of writing names on cups transforms each coffee into a mini billboard, significantly boosting brand visibility and customer engagement. #marketingstrategy #starbucks #thoughts

Starbucks has taken an intriguing journey, becoming a brand that is deeply intertwined with daily life across generations. From its roots as a cozy coffeehouse for adults to its current status as a teen hot spot for sugary, Instagrammable drinks, the evolution of Starbucks reflects a remarkable ability to adapt to consumer trends while raising important questions about its long-term strategy. As the brand continues to evolve, its transformation into a "teen emporium" highlights the powerful influence of cultural shifts. The question now is how Starbucks will balance appealing to its younger audience without alienating its original coffee-loving clientele. In the article "How Starbucks Became a Sugary Teen Emporium," Deena Shanker and Daniela Sirtori explore this fascinating shift in Starbucks' customer base, how the company strategically markets to Generation Z, and the challenges it faces in staying relevant to a wide array of consumers. This thought-provoking piece delves into the brand's rise among teens, the role of social media in shaping its product offerings, and the delicate balancing act of maintaining its appeal to both kids and adults alike. #BrandStrategy #GenZMarketing #RetailInnovation #CustomerExperience #BusinessTransformation #BrandEvolution https://lnkd.in/dmrgAH7f

Calling all coffee lovers… ☕ How many time have you been to Starbucks to find your name misspelt on the cup? Some will say it’s just a mistake whilst others will argue it’s a genius part of their marketing strategy. 🧠 Think about it... When you receive your caramel macchiato with a misspelt name, what's the first thing that comes to mind? You're taken back, but then you smile, snap a quick photo, and share it on your socials. The momentary amusement becomes a coffee-fueled conversation starter. Starbucks has inadvertently harnessed the power of user-generated content and social sharing to raise brand awareness. By adding a dash of delightful confusion to our morning routines, they've created an army of brand ambassadors armed with misspelt coffee cups. Each cup becomes a miniature billboard, sparking curiosity and generates a buzz. Some might argue that this phenomenon is a mere coincidence, an outcome of busy baristas and our diverse array of names. However, one cannot ignore the consistent nature of these misspellings. Whether intentional or not, Starbucks has tapped into a gold mine of viral marketing 🙌 #starbucks #coffeelovers #marketingstrategies #brandstrategy #brandambassadors #influencermarketing

Think back to a time when a brand made you feel like more than just a customer. Maybe it was the handwritten note from your favorite local cafe or the personalized “new items” recommendation from a trusted local boutique. These moments, my friends, are the essence of loyalty. It's about feeling seen, understood, and appreciated. 💖 Remember The Coca-Cola Company's "Share a Coke" campaign? It wasn't just about swapping names on bottles; it was about sharing moments of joy with loved ones. That simple act of personalization transformed a beverage into a catalyst for connection. That, my friends, is the magic of loyalty in action. 🥤💫 Now, let's talk rewards. Sure, who doesn't love a good discount or a freebie? But here's the thing: flashy perks can only go so far. Starbucks, for instance, didn't just lure us in with free birthday drinks – they’ve attempted to build a community around coffee culture. It's the feeling of belonging that keeps us coming back, not just the promise of a free latte. ☕🌟 So, here's my question for you: What brands have truly earned your loyalty, and why? Was it the personalized touch, the sense of community, or something else entirely? Share your stories below! 💬🌈 In a world inundated with options, it's the relationships we cultivate that make all the difference. Let's all “cheers” 🥂 🙌 to loyalty that's built on trust, respect, and genuine human connection! #LoyaltyMatters #CommunityOverPerks #Marketing