Stanford Institute for Human-Centered Artificial Intelligence (HAI)’s Post

With print news media advertising spending falling to €75m in 2023 and digital advertising not making up the difference. This most likely means more and more businesses are turning to social media to advertise their brand, services or products. In turn, this creates an increasingly competitive advertising environment on social media to market your business. Not adjusting your social media advertising strategy and spend as a result could lead to a decrease in post performance with lower reach/impressions and engagement. #socialmediamarketing #newsmedia #advertising

There are two principles in paid digital ads that are very difficult to reconcile: Principle #1: Sometimes, the best move is no move. Patience allows your ad account to gather valuable data without interference. Principle #2: Insanity is repeating the same actions and expecting change. If your ads aren't performing, inaction will not save you. A skilled media buyer masters this balancing act. They test new creatives, learn from past mistakes, and experiment with offers and audiences. Yet, they also know when to step back and let the data speak. 1. **Patience is essential for long-term success.** 2. **Quick action is often required to capitalize on trends.** How do you find the balance?

Latest Update | Google Ads will automatically start pausing ad groups with low activity Google Ads will automatically pause inactive ad groups created at least 13 months ago and haven't received any impressions in the past 13 months. This change will take effect starting from March 11, 2024, and is expected to be fully rolled out to all production Google Ads accounts by April 30, 2024. Advertisers affected by this change will have the option to unpause ad groups if needed. Still, Google recommends reviewing ad groups and only unpause those expected to receive impressions in the coming weeks. Navah Hopkins, expressing enthusiasm about the update on LinkedIn, highlighted the benefits of pausing inactive ad groups for budget efficiency and campaign quality. She emphasized that pausing differs from removing and clarified that the 13-month timeline indicates consideration of established accounts and seasonality. Stay updated with the latest news and changes in digital marketing! For more information, visit our website at https://lnkd.in/gaDxqXmK You can also reach out on our social channels: Facebook: https://lnkd.in/gEAkYbcA Instagram: https://lnkd.in/gBiHAuuZ LinkedIn: https://lnkd.in/gg_7_3Ax #ShoreMarketing #YourDigitalEdge #NewsUpdate #GoogleAds

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activ...

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activ...

Here comes today's term from our Online Marketing Glossary: Google Ad. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Google Ad The third hierarchy of a Google campaign where advertisers choose which creative they want to show to the audiences they targeted. The creative (ad) can be text, image, moving image, video, or other combinations. For each ad, advertisers can choose the URL it will direct to. They can also feature different add-ons on it, depending on its type. Advertisers can, for example, add a call button to a text ad which will appear on mobile and users can phone them directly from the ad. For example: you want to show ads of your flower shop to anyone who is searching on Google for “flowers delivery”. For this search term to bring up your website in the search results, you create a Google campaign where you choose your marketing goal - website traffic and campaign type - Search. You then choose in the ad group level the location, budget and others as well as the keywords that should trigger your ads. At the final stage, you create a text ad with headlines, descriptions and your website’s address. #OMG #OnlineMarketingGlossary #DigitalMarketing #OnlineMarketing #DigitalMarketingExpert

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activ...

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activ...

🚀 Digital Advertising: Maximizing Your Online Presence! 🚀 Digital advertising is the perfect way to promote your products or services using the power of the internet. 🌐✨ This method offers faster results and measurable data compared to traditional advertising methods. Here are some benefits of digital advertising: Targeted Reach: Digital platforms allow you to reach users with specific demographic characteristics. This way, you can show your ads to interested individuals. Cost Efficiency: Digital ads are generally less costly than traditional media ads. You can scale according to your budget. Instant Feedback: Online ads enable you to monitor user reactions and interactions in real-time. Creative Freedom: You can create your ads in various formats such as visuals, text, or video. Digital advertising could be the push your brand needs to move into the future. 🌟 #DigitalAdvertising #OnlineMarketing #SocialMediaTips #MarketingStrategies #BrandGrowth #Fuelmedia

Navigate the 2024 updates in Google Ads with insights from Evan Bruhn. Discover new strategies to keep your digital ads performing at their best. https://lnkd.in/e6bBYQrS #GoogleAds2024 #DigitalAdvertising #CreativeWavesSocial