Stacy Durand’s Post

With more CTV users shopping early and spending big this holiday season, it's the perfect time for advertisers to tailor their deals and promotions to attract eager shoppers. #CTV #HolidayShopping #UserExperience

Streaming bundles are making a comeback, helping users save money while getting access to more content. It’s like the old-school cable packages but with modern flexibility and value. It was only a matter of time... #StreamingBundles #CableTV ##DigitalMedia

The shift is on! Linear still plays a role, like a great character actor but Streaming is the rising star! Source: https://bit.ly/46WXXUs #LinearTV #CTV #AdSpend #Streaming

With TV viewing habits changing, the "Rule of 40" is being updated: CTV is now central to ad strategies, while linear TV plays a supportive role, showing how advertisers need to adapt their approach to balance both maximum reach and impact. #CTVAdvertising #MarketingStrategy #LinearTV #MediaPlanning

Cross-industry collaborations are a smart move to grab attention in a competitive market and give people more reasons to stick around. It's all about driving value and convenience—like getting your favorite shows while you order dinner. #DoorDash #FutureOfStreaming #SubscriptionPerks

Political ad spending in the U.S. is ramping up, and CTV is becoming a go-to for targeting voters, reflecting a significant increase in overall budgets for the 2024 election cycle compared to 2020. #AdSpend #CTV #PoliticalAds #2024Election

Linear is not dead!! The biggest takeaway I got from this year's Olympics is that, whether through linear or streaming methods, people WILL tune in for the right thing. I mean, NBCUniversal took over TVs everywhere and proved that with the right mix of immersive coverage, real-time updates, and innovative features like Gold Zone and Multiview, they can captivate viewers like never before. #Olympics24 #Streaming #LinearTV

Roku's impressive Q2 earnings not only highlight its growing audience and reduced losses, but also affirm its status as a leading player in the CTV advertising space. #CTV #Roku #Advertising

Retail media is now the fastest-growing channel in digital advertising, drawing in brands looking for performance marketing solutions amid signal loss challenges. As retailers pivot from onsite ads to offsite opportunities like connected TV (CTV), open-web programmatic, and social media, there's a sense of excitement to use their first-party data to shake up the digital landscape. #CTV #RetailMedia #Advertising

YouTube's decision to focus on user-generated content instead of competing with Hollywood has paid off—now it’s the top streaming service on U.S. TVs! This shows that users prefer a hands-off approach and the authentic, everyday creativity of its creators way more than the costly original programming strategies of traditional media companies. #Youtube #FutureOfStreaming #ContentCreation