Business Strategist + Executive Advisor | Speaker | Board Member | Helping Leaders + Orgs Drive Growth, Transformation + Fulfillment | Sacramento Business Journal 40 Under 40
The passion, connection and loyalty that fans have for San Francisco’s top sports station- 95.7 The Game and its on-air personalities, is really fun and special to witness. Proud of Matt and the entire team at The Game for what they have built! This is one example of many that our Audacy Sports portfolio offers- local connection at scale, (not to mention the nation’s largest sports podcast network!) No one does it better! Whether after a win or a loss, trade deadlines and even off-season, fans tune into their favorite sports shows to hear what they have to say about their favorite teams, players, etc. It’s not an automatic, but when you find the right recipe (as I am so lucky to witness locally in the NorCal Region with 95.7 The Game and ESPN1320,) that influence presents a significant opportunity for marketers and businesses. Leveraging this fan engagement helps brands gain audience access and attention through lent credibility, and taken a step further, meaningful moments that create brand to fan connections. I have seen it time and again with our brands and partners; it is so fun to both create and witness! If your brand isn’t leveraging sports audience influence, let’s chat! PS: Go Niners! ❤️💛 #sportsmarketing #influencermarketing #marketingstrategy #audiomarketing #fanengagement #experientialmarketing
There is nothing and I mean nothing like meeting the people that are the reason we are able to do what we do. Ten listeners won the chance to come in and meet Bonta and Shasky. It was awesome! Nothing like super serving your audience!
Go Niners
Play-By-Play Marketing Consultant ESPN LA/Good Karma Brands
8moLove all of this Stacey and Matt- and all so very true and real. As live sports fandom continues to surge in so many ways, these opportunities continue to be more and more available.