Capturing that perfect summer vibe with our partners at Starbucks
Stacey Zimmerman’s Post
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Here's what my coffee order at Starbucks looks like. It’s a simple and refreshing way to start my day! ☕️ What’s your go-to coffee order? Let me know in the comments! #CoffeeLovers #HealthyChoices #StarbucksOrder
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People come to Starbucks to: 1. Drink coffee 2. Meet people 3. Do work I come to Starbucks, or the nearest coffee outlet according to Google Maps, with aircon n decent chair to: 1. Watch people 2. Snooze………. What do you come to coffee places for?
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The power of personality is reflected in anything you do. And it's well measurable in sales. I have had a recent Starbucks experience that inspired me to write this post. While taking an order the barista suggested me a special offer that would save me 2 euros and give me a bigger coffee cup. What does this coffee shop get? A happy customer who would come back and order more. For comparison reasons. In another Starbucks location (the same city) that I visited more often, I have never got this reminder about the special offer which is actually there on the electronic screen next to the cashier. To sum up: the success story lies in being authentic and caring about your customers. To be present in the moment, positive, and truly engaged in what you do. #sales #careaboutcustomer #servepeople
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This is not a business related post per se, but being that everyone reading this is a human being, and we should care deeply about the welfare of those around us, I am reposting for your evaluation. This is not to speak specifically to Starbucks, but to the amount of plastics and forever chemicals that our convenience living has accustomed us to ingesting. Butter wrappers, processed food containers, the beloved coffee cup, and my Achilles heel the Ziploc bag, all have the potential to leach toxic chemicals / plastics into our bodies. The solution? I am not sure, other than limit exposure as much as possible, with the realization that our lives won't really allow us to eliminate all exposure. And if you manufacture, sell, or use these products to distribute to consumers, it is time to rethink what is possible and retool your supply chain.
Owner, Law Enforcement Today, Blue Lives Matter and The Police Tribune. CEO, The Silent Partner Marketing. Serial entrepreneur. Christian conservative. Keynote speaker.
If you drink hot coffee from Starbucks, you need to watch this RIGHT NOW. REPOST for urgent exposure. #thinblueline #lawenforcement
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What we can learn from the Starbucks Puppuccino 🐶 ☕ When we go to a coffee shop, the goods and services we receive can largely be categorised into two groups: Expected and Unexpected. In the Expected: good coffee made from freshly ground beans, ambiance, hospitality, comfort, choice, rewards for loyalty. Since the coffee space is a crowded and competitive market, we demand these things as standard. In the Unexpected: Special promotions, partnerships and added value items, the stuff we can't get at home. For instance, the Puppuccino. An espresso cup full of whipped cream. Cost to Starbucks, minimal, almost non-existent. Benefit to consumer: Huge. Now every time I pass a Starbucks with my dog it becomes an event. A reason to go. It's symbolic of the flexibility of this third space, where anyone is welcome - even those with a waggy tail. And of course, if I'm going in for a free 'Pup Cup', I'm going to buy coffee while I'm there. This reinforces spending habits, positive association with the brand, and offers a surprise and delight moment. So next time you're working on a brief, perhaps ask yourself - what are the Expected and Unexpected benefits I can bring to life. And why is the second category so much more powerful than the first...?
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Insights | Analytics | Strategy | Behavioral Science | Data & Performance optimization | Digital & AI | FMCG | OTC | Health Care | Pharma | Luxury | Beauty | Biotech | P&G | Sanofi | Seagen | Pfizer | Yale
You are ONLY AS GOOD AS YOUR PEOPLE! Here is a little story from last week… I went to Starbucks twice last week. I am not your typical customer as l don’t drink coffee nor consume sugar but this is the only place in town where I can get “a grande matcha latte soya no sugar extra foam… and served in my own take-away mug 🍵” Thursday I got my mug back. Typically it’s filled to the brim but this time it came back 2/3 full… Surprised, I asked: “Why? I always get it full”. To which the store manager replied: “No, this is what it is, you ordered a grande”. To which I replied back “yes but you only have one size for the matcha; I always get it back full as I ask for extra foam (ie AIR bubbles which accounts for at least the other 1/3)”. To which he replied back “A grande is a grande”. Needless to say I walked out a dissatisfied customer. Friday I went to a different Starbucks in my same city, preparing for the worst… but I did crave my matcha! I got my mug back which was also 2/3 full… but as the employee was pouring it she said spontaneously “look I have all this extra-extra foam here… is it ok if I put it in to fill it to the brim?” I go only maybe 20x times a year to Starbucks but which experience do you think would make me go more often? In summary: You are only as good as your people. Who would you pick to have in your team? Which employee will you be? The Thursday or the Friday employee? #employees #humanresources #peoplemanagement #greatteams #greatleaders #customersatisfaction #customerservice Starbucks
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Growth Marketing | Marketing leader with demonstrated success at the intersections of marketing strategy, technology, and consumer insights.
Awwwwww yea, triple star day is tomorrow!!! But wait, shall we do some back-of-the-cup math? A Starbucks cold brew iced coffee costs me $5.62. I need 200 stars to get a free cold brew iced coffee. On a normal day, my $5.62 order earns me 10.5 stars (5.25% of a free cold brew). On a normal day, my $5.62 order earns me $0.30 cents toward my next free cold brew. On a triple star day, my $5.62 order earns me 31.5 stars (15.75% of a free cold brew). On a triple star day, my $5.62 order earns me $0.89 cents toward my next free cold brew. If this promo is successful and if I were not already planning on going to Starbucks on Tuesday, my triple star day, Starbucks just sparked $5.62 in income in exchange for an additional palm greasing of $0.59. Netting $4.31 from me in the process, on a day when I were not visiting Starbucks. Not that exciting when you peek under the hood…unless you’re Starbucks. P.S. Yes I'll still be going to Starbucks tomorrow. #retailmarketing #coffee #marketing #loyalty #loyaltymarketing
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Happy Pi Day! My friends know I’m a big-time jokester, so I enjoy adding light-hearted jokes throughout my day. For example, when I go to Starbucks, I ask for my tea with 3.14159265359 inches of steamed soy. The barista often will give me a double-take, confused by my ultra-specific order, and others understand that I’m referring to Pi. I wanted to share that example because, too often, we go through our day without putting much thought or intention into anything we do. I call those transactions. We order coffee, go to the grocery store, pay our bills, and go to work habitually without any intention behind our actions or behaviors. It’s anything but transformational. Going back to my Starbucks barista interaction, I do that because I want to throw them off a bit, make them laugh, and have a fun conversation. These actions can lead to transformation in us and in the people we interact with--because by not making an interaction transactional, we can connect deeper with others.
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I need to spend $200 at Starbucks to get 1 free Cold Brew... ...Contrast, to the bougie coffee shop 2 blocks away (my wife's favorite for Americanos), I get 1 free one every 10 with a stamp card. Starbucks: 2.5% Rewards. Bougie: 10% Rewards. Except, I still go to Starbucks every morning because they are the only place with Nitro Cold Brew. Getting "free" coffees doesn't sway my morning decision in the slightest. When thinking of your positioning it's not just about price or discounts. Differentiation (only one with Nitro) or brand or convenience, among others, play a part.
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Creative. Grad of AWARD School & Bachelor of Fine Arts (Animation). Storyteller. Powerful Witch. ✨🪬 hamishlancaster .com
I let my head hit the pillow and experience the following dream: I stand adrift in a Starbucks queue. It was a Starbucks I knew. There are multiple stores I visit on different days. This was all of them, and it was none of them all at once. The main part of the dream was the conversation I was having with the barista concerning my usual order: A Venti sized Iced Long Black. I was within the decision-making process on how to say my order, most important was the question of how many shots this intense drink actually had. This size of coffee already has 4 shots. It suddenly seemed necessary to go ahead and request it as “A Venti Iced Long Black, with an extra shot please. Being sure to clarify that yes, I really wanted 5 shots of coffee. That is what I’m asking for, that is what I want to happen to me. A multiverse of baristas assuring me some customers ask for much worse, this is fine, that they are not in the least bit surprised. If I need 5 shots today, then they totally understand. The conversation unravels in and out of view perpetually. I order the coffee. I walk away with a cardboard cup holder shielding the cold, Icey handful. I take a sip as I am in transit. I am on my way somewhere. Heading towards my long workday. I wander, the world bustles, and a day seems pass. I find myself in the Starbucks queue again. My place in the queue renewed, the conversation ready to begin again. Yes of course. 5 shots IS the perfect amount for YOU. This is what you’ve needed all along, it’s quite vital you remember this always. 4 shots have always been there, But today you are going to order 5! When you have finished sipping that cold drink, when it’s done, you will have consumed five whole shots of this nectar of the gods. There’s nothing you won’t be able to do, nothing you won’t be able to see. And just as I had another cup in my grasp, as I began to explore, traverse the world again, another pleasant day seemed to have passed. Once again, I felt I was at a doorway, at the precipice of a conversation. A conversation I was getting used to. A conversation about how today, and every-day. I would like exactly 5 shots of coffee in my iced long black. I have never been more certain of anything in my life. I woke from the dream, feeling so refreshed and alive with the ideas within it, it was as if I’d consumed all the coffees from my dreams through some kind of osmosis. My heart fluttering just a bit as my brain calculated when I would next be within striking distance of a real cafe, where this fateful conversation could take place for real. Soon. I thought to myself. Sometime very soon. #starbucks #coffee #dream
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