Sprig’s Post

👨🍳 Get a taste of how HelloFresh whipped up their product improvement strategy by mixing in surveys with Sprig! See why they chose Sprig as the perfect ingredient for an elevated user experience. Sprig + your product = chef's kiss! 🤌 📣 Register for the webinar today! #Webinar #ProductExperienceInsights #UXR #ProductManagement

🛠️ Breaking myths: What User-Centricity is and what it's definitely not! ~What it is: User-centricity is a strategic approach in product development that prioritizes understanding, meeting, and exceeding the needs and expectations of users. It involves continuous engagement with users, leveraging insights from user research and feedback to inform decisions throughout the product lifecycle. It's a commitment to creating products and experiences that resonate deeply with the target audience. ~What it's not: User-centricity is not a one-time consideration or a superficial checkbox. It's not solely about appeasing users but about building lasting connections and loyalty. It is not detached from data-driven insights; rather, it thrives on continuous learning and adaptation. User-centricity should not be mistaken for a trend; it's a timeless principle that transforms products into meaningful solutions aligned with the dynamic landscape of user needs. 🚀 Elevate your product game by embracing the timeless principles of User-Centricity! #product #user #usercentric #productgrowth

Such a fantastic example of #impactvaluecreation! I would encourage all investors to begin exploring the ways an impact value creation playbook aligned to your unique strengths and implemented with conviction and discipline can help drive impact and financial performance: https://lnkd.in/gDdQAWsd Impact Capital Managers

Don't use ⛔ user feedback for build your products! In my experience, the value of user feedback cannot be overstated. Throughout my journey as a product manager, I've seen firsthand how user insights can refine features, enhance user experience, and drive product success. It's crucial to listen and act on this feedback to create products that truly resonate with users. Engaging with your audience and valuing their input turns users into advocates. What are your strategies for integrating user feedback into your projects? https://buff.ly/3YhkCbJ /#ProductManagement #UserFeedback #ProductDevelopment #CustomerExperience #UserEngagement #ProductStrategy #CustomerInsights #ProductSuccess #ProductInnovation #CustomerAdvocacy

LeapFrog’s focus on improving customer experiences creates a lot of value for portfolio companies. Take our partnership with Redcliffe Labs…   Working closely with their team, our CX experts helped to implement improvements such as a website overhaul and new online app. You can see the remarkable results below. Including a 5x increase in repeat customers and 4x decrease in customer acquisition costs.    Discover the full story and compelling insights in this illuminating case study from Impact Capital Managers and Tideline:  https://lnkd.in/e33rpPS2   #customerexperience LeapFrog Investments Biju Mohandas Dr. Vikram Popli Eshani Shah Niyati Dangi

𝗝𝗼𝗯𝘀 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲: 𝗔 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗘𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 𝗨𝘀𝗶𝗻𝗴 𝗮 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 (with 𝗩𝗶𝗱𝗲𝗼 𝗘𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 ) 📜 Long ago, McDonald's wanted to innovate their milkshake. Using extensive data, they created an ideal user persona. They interviewed these personas and made changes based on their feedback. But it failed. Why? Because the product became too complicated, customers did not buy it. 😟 Later, a group of consultants discovered an interesting insight: 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗲𝗿𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗺𝗶𝗹𝗸𝘀𝗵𝗮𝗸𝗲𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝗹𝗼𝗻𝗴, 𝘀𝗼𝗹𝗶𝘁𝗮𝗿𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝘀𝘀 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲. 🎢 This single insight grew McDonald's market by 700% 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗶𝗹𝗸𝘀𝗵𝗮𝗸𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆! 🚀 So, what is this insight called? It’s called 𝗝𝗼𝗯𝘀 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲 by the user. 🛠️ 💡 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗝𝗼𝗯 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲? Job to Be Done is 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝘀 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁𝘀 of your users. Then, identifying unmet needs, thinking of the solution, and determining the job the user is ultimately trying to accomplish. Asking customers directly, "What do you want?" doesn’t work.  Instead, the focus should be on 𝘁𝗵𝗲 𝘁𝗮𝘀𝗸𝘀 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 is trying to accomplish with the product. 🎯 You can leverage this principle to understand the needs and wants of a user. The solution to unmet needs becomes the value proposition of any product. 💡 So, remember the 𝗝𝗼𝗯𝘀 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲 framework next time you try to create a product! 🧠 𝗛𝗮𝗽𝗽𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴! 📚 Video link : https://lnkd.in/gtaEvtXd #ProductManagement #ProductOps #ProductDevelopment #GrowthHacking #UX #CustomerCentric #ProductLaunch #Innovation #Agile #Tech

"Want to know your users? Start by being one!" As product managers, it's crucial to: - Regularly dogfood our products to truly understand user needs. - Creatively use our own products, even when it doesn't seem necessary. - Gain valuable insights into the user experience. - Empathize with our users to make more informed decisions. How do you incorporate dogfooding into your routine? #ProductManagement #UserExperience #CustomerInsights

💡What Makes Users Stay? Insights from a Product Teardown💡 As part of my hashtag #learninpublic challenge, here is #Series2 of my learnings in product from last week. I’ve been diving deep into product teardowns to uncover what makes an app engaging and user-friendly. These teardowns are invaluable for understanding the elements that drive user satisfaction and retention. Importance of Product Teardowns 1. Product Sense: It helps to understand how products onboard, activate & engage users. 2. UX Knowledge: Gain insights into interactions, communication & handling exceptions. 3. Creativity: Spark innovative, out-of-the-box design ideas. 4. Proof of Work: It helps to gain insights about a product and builds credibility Product Space presented me with a challenge this week regarding the Recipe Cup app, which is a food-tech platform that links consumers and home cooks. Some fascinating discoveries were made while conducting the primary study. Ideally, the best user research techniques to do product teardowns would be 1. Survey Forms: As a PM asking the right questions is crucial in understanding the pain points of the user 2. In-person interview: I've discovered that this approach to user research is more successful at obtaining genuine insights. I uncovered fascinating insights that shaped Recipe Cup's features. Some examples include Simplifying the sign-up process can reduce user drop-off, while personalized onboarding enhances satisfaction and loyalty. Do stay tuned as I will be posting my Product Teardown deck in my next post Meanwhile, I’d love to hear your thoughts on what user problems or segmentation Recipe Cup might be solving. Who do you think Recipe Cup's target audience is? Would love to know in the comments! #ProductManagement #UserExperience #TechInsights #ProductDesign #Innovation

New episode of LaunchPod is up today and it's with Christine Kuei (Kway), Director of Product Management at Forever 21! Christine was so energetic and passionate about her experience, and it was great to hear her talk about: 🔘 The challenges and strategies involved in aligning digital transformations with physical customer experiences 🔘 Using user research to enhance customer loyalty 🔘 Optimizing team dynamics for successful outcomes You can listen to it now in the links in the comments!

Experiment or personalize? Nowadays it's all about the dynamic duo: experimentation and personalization. Experimentation is your testing ground, where you discover what works best. Personalization, on the other hand, is all about tailoring experiences for each visitor. But here's the magic – experimentation refines personalized experiences. It's like trying different messages or offers until you strike gold. In essence, it's the blend of what works and what's tailored that elevates customer experiences. So, start small, keep experimenting, and always aim for progress over perfection. Embrace experimentation. It's the unique secret sauce for every business. Test, adjust, and stay at the forefront of industry trends. By doing so, you'll consistently raise the bar in your personalization campaigns and deliver excellence.