Sports Innovation Lab’s Post

In case you missed it, my colleague David and I wrote this note, summarising the useful guidance for athletes taking part in the Olympic games, who want to shout about it via social media - and why wouldn't you! It links to the IOC's official guidance and FAQs on what is and isn't allowed. #olympics #paris2024 #guidanceforathletes #olympicathletes #socialmediaguidelines #sportsinfluencers

With the #Olympics just a month away, fans around the world are feeling the excitement. For a few short weeks, everyone’s eyes will be glued to the athletes in Paris. Fortunately, we’ve made it especially simple to target likely fans of specific sports for the upcoming summer games. Drako recently created audience segments of likely Olympic sports fans by extracting IDs across the U.S. and Canada that were seen participating in recreational sports, attending ticketed sporting events, or visiting other locations related to the sport. For example, for our basketball audience, we built it by fencing: visitors at local basketball courts, consumers who attended a ticketed basketball event in the past two years, consumers who were at sports bars during the 2024 NBA playoff games, and visitors to basketball-specific apparel stores. From archery to cycling to equestrian, we’ve created 28 audience segments that represent all the major sporting events taking place at the Olympics. 🏃♀️ If you’re on the fence about running an expensive advertisement during an Olympic broadcast, this could be a perfect alternative. Plus, we can reach potential viewers before, during and after the broadcasts, instead of just live on air. Whether you’re interested in running a campaign, leveraging a custom segment, or just want to hear more about what we can offer, make sure to get in touch with us directly or contact your dedicated account manager at Drako. 🏅 https://lnkd.in/ew_FDJ23 #Drakolympics #Programmatic #AdTech

Explore how technology is improving athlete performance and fan engagement research on the top 8 sports industry trends based on analysis. #Sports #SportsTechnology #AthletePerformance #Research Rishi Sutrave 1Connect Events & Publishing

Paris 2024: The Most Storytelling-Driven Olympics Yet.   Pre-Games, the IOC created content for over 400 Olympic Qualifier events, featuring 11,000 athletes and 8,000+ social media posts.     During the Games there’s been a 15.8% increase in content produced by Olympic Broadcast Services vs Tokyo 2020.   For me, great storytelling revolutionizes audience interaction, revenue streams and the future of sports.   𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁   Significant advancements in AI and motion-tracking, powered by Alibaba, Omega, and Intel's 3D Athlete Tracking, offers the viewer a deeper insights into athlete biomechanics and performance.   As tech innovation continues, I believe this is the next evolution of in-game sports coverage. 𝗡𝗲𝘄 𝗛𝗲𝗿𝗼𝗲𝘀 Social media continues to give athletes a platform to share their journeys, connect with fans, and build personal brands.   Ex: Rugby sensation Ilona Maher documented her Olympic experience on TikTok, drawing a massive following and boosting investment in women's rugby by Michele Kang.    𝗥𝗶𝘀𝗲 𝗼𝗳 𝗡𝗶𝗰𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀   The inclusion of sports like climbing, skateboarding, and surfing in the Olympics spotlights niche sports, broadening their appeal and inspiring a new generation of athletes.   This strategic inclusion, coupled with media coverage and cultural resonance, is driving their popularity. The power of storytelling not only transforms viewers into fans but also shapes the future of sports. Where do you think lies the biggest opportunity for storytelling in sport? #SportsBiz #SportsMarketing #Paris2024 #Olympics

Explore how technology is improving athlete performance and fan engagement research on the top 8 sports industry trends based on analysis. #Sports #SportsTechnology #AthletePerformance #Research 1Connect Events and Publishing

After the high of Paris 2024, how do sports like athletics pursue sustainable audience growth? The Olympics brought stars like Noah Lyles, Keely Hodgkinson and Mondo Duplantis to global attention. Over a million tickets were sold to athletics events and traffic to World Athletics’ own channels rose 40% on Tokyo 2020. But back in a crowded media marketplace, how can athletics turn that excitement into a lasting connection with fans? New properties like World Athletics Ultimate Championship and the Michael Johnson-backed Grand Slam Track aim to better reward athletes and give track and field a more consistent presence in the calendar. Projects like the Netflix series Sprint are also expanding the stories of competitors like Gabby Thomas and Sha’Carrie Richardson. Will that be enough to help an accessible Olympic favourite reach its potential? Where can sports and sponsors find opportunities for growth after Paris? At GSIQ, we’re combining data and deep expertise to help our clients understand their place in the changing world of sport and sponsorship. So if these are the kind of questions your business is asking, get in touch. https://lnkd.in/eXaJbBPZ #sportsmarketing #fanengagement #sponsorshipstrategy

Sports is BIG business, y'all! ** Buckle up for some mind-blowing facts about the industry that's got the world cheering: #Trending #indianfootball #sports #shorts #newpost Global goldmine: The sports biz is worth a cool $623 billion and expected to skyrocket past $750 billion by 2027! That's more than the GDP of Switzerland! 🇨🇭 Stars and stripes: The US reigns supreme, with giants like the NFL, NBA, MLB, and NHL raking in $42.5 billion annually. ⚾️ Imagine all the hot dogs and jerseys that buys! #SportsBizBoom #FutureOfSports #TechMeetsSweat #ShePlaysSheScores #GlobalGameChangers Fan frenzy: We're not just spectators, we're active participants! The global youth sports market is booming, reaching $37.5 billion and forecast to double in the next 8 years! ♀️⚽️ Imagine tiny Ronaldo's in the making! Tech takeover: Sports is getting a digital makeover! From virtual reality training to AI-powered player scouting, technology is changing the game. Imagine holographic LeBron dunking in your living room! Going global: Cricket in India, football in Brazil, basketball in China - the world's love for sports transcends borders. ⚽️ Imagine chanting "Ole!" with a stadium full of passionate Brazilians! #YouthSportsRevolution #FanaticFacts #TechStartupsUnleash #SustainabilityWins #NewSportsToObsessOver Women on the rise: Female athletes are smashing glass ceilings and raking in sponsorships. Imagine Serena Williams serving aces and inspiring millions! #GetInvolved #PlayYourPart #InspireAndDominate #AskMeAnything #FunFactFriday The future is bright: With esports booming, sustainability initiatives growing, and new sports emerging, the future of sports is full of exciting possibilities. ♀️ Imagine competitive drone racing and underwater basketball! So, there you have it! The sports business is a fascinating world of passion, money, and innovation. What are you waiting for? Get out there and play your part! #sportsbusiness #facts #interesting #futureofsports #getinvolved

📌 Insights for Sports Executives Three major events have concluded: On the sports side: ➡ Wimbledon: Carlos Alcaraz, at 21 years old: • US Open 2022 • Wimbledon 2023 • Roland Garros 2024 • Wimbledon 2024 • $200M deal with Nike ➡ Euro: • Spain wins its 4th Euro. • Spain becomes the team with the most Euro titles. • Lamine Yamal breaks several records as the youngest player. ➡ Copa América: 🏆 Very happy to see Argentina achieve its 16th Copa América against a Colombia that also deserved to be champions. • Argentina becomes the team with the most Copa América titles. On the management side: ➡ Wimbledon: • The Grand Slam with the fewest sponsors (17) intentionally. **Exclusivity • AO 32 • US 24 • RG 22 ➡ Euro: • €11.42B in market value for the 622 players who participated • €331M in prizes ➡ Copa América: • €4.27B in market value for the 416 players who participated • €72M in prizes On the technology side: ➡ Wimbledon: • Introduced new visualizations in the "Hawk Eye." • Incorporated AI for predictive analysis. ➡ Copa América: • 5G technology in the stadiums. * The final was chaotic, showing many great risks thinking in all the events coming to USA in the next years. ➡ Euro: • Immersive fan zones. • Kinetic energy (Floors that generate energy from fan footsteps). *The most striking! ✍️ Let's discuss: What other insights would you add to this list? ♻️ If you found this useful, pass the ball and share it to help other industry professionals grow. #LinkedinSports

📰 This week in Sportradar in the News... 🌟 Introducing Sportradar FanID. Sportradar is solving the challenge of engaging sports fans in a post-third-party cookie world - Sportradar FanID is the end-to-end, first-party data marketing solution that combines the very first data clean room built specifically for the sports industry and our proprietary marketing activation technology. 🤝 Sportradar x ATP Tour x Tennis Data Innovations. Sportradar is TDI’s new official partner for global data and streaming rights for betting, and media data rights, of the ATP Tour and ATP Challenger Tour. 🏀 Sportradar and the NBA are Partnering to Fuel Fan Engagement. As an exclusive partner of the National Basketball Association (NBA), Sportradar is focused on unlocking the full commercial potential of the league’s deep data in real-time through the creation of value-added, next-generation products that engage, entertain, and build loyalty with existing and new fans and bettors. 🏓 Sportradar Enhanced Table Tennis Solution. Sportradar’s Enhanced Table Tennis solution helps operators engage their customers more deeply, and for longer. 🎾 Sportradar Kicks off Coverage with the ATP Tour 250. ✔ Sportradar Demonstrates Commitment to Philanthropy Throughout 2023. Sportradar colleagues from around the world demonstrated their commitment to philanthropy by actively contributing to various charitable initiatives and positively impacting their communities. ⚽ Sportradar CEO Carsten Koerl Joins Asian Football Confederation (AFC) to Sign Extension to Partnership. 📰 Sportradar Releases New Whitepaper – ‘Unlock Casino Prosperity With Sports Betting.' Get up to speed on how to add a sportsbook – fast – by downloading Sportradar’s free whitepaper. Read more ⬇️ https://lnkd.in/eJx_5iAr

Very insightful article on what is expected for the Sports Tech market in 2024.