#TeamSpears had a blast at the American Advertising Federation’s Summer Marketing Soirée this past Wednesday! It’s always a treat to get to see and spend time with our amazing local influencer community
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Senior Specialist, Paid Social at Tinuiti | Enterprise Brand Social Professional Specializing in Home Services
Working with the NBCU and Boston Proper team on this initiative was one of the most fun things I've done in my tenure of ads. What happens strategy includes a Real Housewife? Learn how Tinuiti leveraged at-home influencer social content to give client Boston Proper a +117% bump in increased revenue growth and over 3M impressions. Read the full case study here. https://bit.ly/3YdgB8t
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Check out our latest YouTube video and subscribe to our channel where we provide tips and tricks on influencer marketing and dissect trends in the creator economy. 👀 👵 Watch here. 👇 https://lnkd.in/eGNNdQJV #influencermarketing #grandfluencers #socialmediademographics #tiktokmarketing #creatormarketing #creatoreconomy
Grandfluencers: Redefining Social Media
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The emergence of "Grand-fluencers" is becoming increasingly prominent, as they serve as repositories of knowledge and expertise. These individuals are now extending the reach of their wisdom across various domains, from crafting delectable recipes to imparting practical skills like changing a tire or maintaining a washing machine filter. The authentic and trustworthy personas cultivated by these grandfluencers resonate deeply with audiences, making them valuable allies for brand engagement. For further insights, please explore the attached video and consider subscribing to our #YouTube channel. #influencermarketing #influencertips #marketing #socialstrategy #socialmedia
Check out our latest YouTube video and subscribe to our channel where we provide tips and tricks on influencer marketing and dissect trends in the creator economy. 👀 👵 Watch here. 👇 https://lnkd.in/eGNNdQJV #influencermarketing #grandfluencers #socialmediademographics #tiktokmarketing #creatormarketing #creatoreconomy
Grandfluencers: Redefining Social Media
https://www.youtube.com/
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Creative Lead - Brand & Social @ Pocket FM I Filmfare | Cannes Lions | The One Show I D & AD I Clio I The Webbys I Spikes Asia I Adfest I UNDPI I NY Festivals I Kyoorius I DMAI Echo I Effies US I Madstars I Abbys
How ATL agencies craft a social media post: Step 1: Conceptualize a billboard or print ad Step 2: Resize it begrudgingly for social media How Social Agencies craft a social media post: Step 1: Devise a social media concept Step 2: Blow it up on a billboard Step 3: Snap a picture Step 4: Nonchalantly toss it onto social media Step 5: Get their influencer friends to go crazy over it #advertising #marketing #socialmedia #baskaro
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Check out People First’s (#HGL3) newly released 2024 Influencer Election Guide, with essential insights about creator marketing for Democratic campaigns and progressive organizations. You’ll learn the ins and outs of: 📲 Creator endorsements 📲 Facilitating audience growth 📲 Creating organic content Get the guide in the comments below ⬇️
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📢 Exciting News! 📢 Want to know how to protect your brand as an influencer or social media personality? Check out our latest blog post on ChaseLawyers where we discuss the legal issues you need to be aware of. From digital advertising regulations to consumer protection laws, this article provides valuable insights to help you navigate the ever-changing landscape of influencer marketing. Read the full article here: [link]
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From calls for boycotts to influencer endorsements, several incidents have surfaced, shaping the landscape of advertising and marketing practices in the country in 2023. We recap a few of them. Follow the link in comments to know more. #advertising #marketing #socialthrowback
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Discover our guide on European Consumer Law and Influencer Marketing. The latter provides an overview on key aspects of consumer protection legislation, defines the role of influencers as traders and emphasizes the need for compliance with media laws and self-regulation. Download your guide now and stay updated! https://lnkd.in/dxiPSTCM
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Discover the ins and outs of influencer marketing regulations! 📢 In this insightful article, Womble Bond Dickinson (UK) LLP trainee Jessica Watts. sheds light on the evolving landscape of influencer partnerships. Learn how businesses can navigate compliance and avoid pitfalls. Swipe for a snippet and read the full article via the link in the comments. #trainingcontract #commercialawareness #lawyers
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Here's the thing about influencer compensation: It's not one-size-fits-all. Just as every ad spot won’t cost the same, not every influencer post will cost the same. But there’s space (and a need) for greater transparency. We, as brands, should establish foundations for rate minimums, payment timelines and communication expectations so that influencer marketing can become more equitable. In this guide, we break down how to prep for influencer negotiations and what to do in every scenario.
How to negotiate influencer rates so that everybody wins
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