Spears Group’s Post

THIS IS HOW YOU BUILD FANS. It doesn't start with marketing or guest service. It starts at the very top. Jesse Cole isn't sitting in a suite pre-game. He's with his employees, talking about ONE FAN AT A TIME. He's not delivering some BS "let's go deliver great customer service" speech. He's reminding everyone in his organization of their larger purpose that gets drilled home every. single. day. He's articulating clear examples of what Fans First means, how to deliver it, and how NOT to deliver it. "It's not just delivering a rose to a little girl. It's delivering a rose to a little girl and staying there for a picture with the family." People wonder how the Savannah Bananas have achieved this level of success. People mistakenly attribute it to their social media prowess, or the incredible antics of the players on the field. Those things contribute, but they don't happen without a leader painting a vivid, ambitious purpose and direction. If your President / CEO / Owner isn't fanatical about fans, you'll never have close to the type of impact (and success) the Bananas are having.

In the latest episode of The Pool, host Ese Ofurhie, is joined by David Bowles, President of CMRignite the nation's largest Black woman-owned cause marketing and social impact agency whose mission is to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. Watch the full interview below!

Dear Brands, First things first, slapping a few vernacular words on a post is not cute. If you want to speak to "us" stop doing it in a distasteful manner. Stop letting middle-aged caucasian men have the final say on the creative. If you hire black creatives, allow them the space to be creative! Care about the people that you are speaking to! Also GIVE BACK to our communities, slapping a branded board at a Tuckshop or Shabeen just doesn't cut it. People in the township are educated, we have bigger fish to fry to get through our day. Also giving us the bare minimum is just a slap in the face which is why we will never be loyal because you don't understand "us". Do better! That's it for now folks. #Brands #Marketing #Townshipeconomy #CSI #Blackcreatives

I get talked into all kinds of shenanigans!

Why so few Black Cowboys in ads? —— With #Pharrell showcasing Western Wear in the latest #louisvuitton collection, all the buzz is about #blackcowboys. In an interview, Pharrell rightly brings attention to the historical fact that the original American Cowboys were people of color— Black Americans and Indigenous people. I have always felt as a #westernphotographer that I had a responsibility to honor this. In this #lifestylecommercial I directed for Boot Barn, from the beginning I knew I wanted to tell a meaningful story that showcased Black Cowboys in the dignified light they deserve. Black Cowboys are crucial to an accurate depiction of Western Lifestyle. It’s important that Western brands & advertisers understand their responsibility to include people of color. And not just when it's in vogue because Louis Vuitton did it. Because it's the right thing to do. Because life is better when we include all our friends. And the world is a better place when all children see themselves positively represented in media. —— Starring Marcus Mitchell & Brandon Alexander Directed by Seth Stern Cinematography by Eric Turcios Creative, Production, and Post by Super Rad Studio #advertising #marketing #digitalmarketing

If you’re in Los Angeles for the MAC Conference this week, let’s plan some time to chat further. Looking to find ways to use your credit union’s CRM data effectively and compliantly? Needing more performance data to justify success from your digital campaigns, or finding a particular audience or ad platform hard to reach? We have solutions worth talking about.

Our very own Brenton Riley and Brianda Tamez bringing the heat in LA this week at the Marketing Association of Credit Unions conference. Literally....they brought the heat with them from Texas 🤣. Not only do I look up to these two as Industry leaders and Q1Media leaders, but as parents too! We've got Bank Marketing on the mind!!! Next up, ABA Bank Marketing Conference in Chicago next Month! #DeliverResults #BankMarketing #Marketing #MarketingConference #BankConference #AdTechSolutions #DigitalPartners #DigitalMarketing #Q1Media

Stoked to have our bossman Alex Paioff return after his vacation! 🛩 With MITP Managers Courtney Dagasso, Kylie de Vos and Patrick Ball filling his shoes for a month, it felt right to complete the look by welcoming back our fashion-forward Founder in these Alex-inspired caps & turtlenecks too 🧢🧥 Safe to say we nailed the look 👏👏 #marketingagency #australianmarketingagency #digitalmarketingagency #perthagency #perthmarketing

If you saw my post from roughly a week ago, here's a small example of what I tried to convey: It's been 95 degrees and sticky here in Cincinnati the past few days (yeah I know..."where is he going with this?")... I understand not many people have as few traditional "responsibilities" as I have at my age, and the following is probably not realistic for most who will read this (at least not at this moment), but... I have a 14-year old black lab (and an "acquired" 9-year old pit/beagle mix). They are basically my "kids." I strongly feel part of my success in keeping them going is committing to daily walks up and down hilly terrain and getting to spots where they are free to be off leash and be--well--dogs. I live in an urban area, one where if I walk them a mere 3/4 of a mile up a modest incline I can get us to a city-owned park with no official hours that has a nice view of the downtown Cincinnati skyline and a lot of open space. This walking route and the park it leads to normally has fairly heavy foot (and paw) traffic during standard business hours. But since I have the freedom to get creative, I put myself on a "siesta" schedule and am avoiding the 95-degree heat when these old hounds wouldn't be able to handle it. I can definitely say it's a lot of fun letting your pups go off leash at 4 AM in the middle of an urban area when it's 73 degrees (as opposed to a sticky 95) and nobody is around. It's kind of self-empowering. The "getting away with murder" cliche if you will. I highly recommend trying it sometime, or getting creative and trying to figure out how you can make this happen if you can't right now. Revisit my previous post if this seems odd. 🍻 The point of this: think of what is TRULY best for both you and those dear to you and attempt to maximize the time you have with them--not the amount of money you can earn--and attempt to make this happen. BTW for those who know Zepp (the 14-year old black lab), he's never been better.

LinkedIn: “repost with your thoughts?” My thoughts: “omgomgomgomg”