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We all know it’s crucial to demonstrate the business impact of internal comms to leadership, but figuring out how to do that with your data can be tricky. Good news! 🎉 Our webinar with Poppulo, "Proving It: Leveraging Analytics to Showcase the Value of Internal Comms," is here to help! In this insightful session, our Head of Research, Jackie Berg, partnered with Heather Bicknell, Product Marketing Director at Poppulo to share their best tips on: 📊 Gathering and making sense of the data 🔍 Pinpointing the key performance indicators (KPIs) that truly matter 🚀 Turning insights into action that gets noticed by leadership Grab a free copy of executive brief now and start proving your impact. 🔗 https://lnkd.in/ewF2DymK #InternalComms #EmployeeExperience #EmployeeCommunication

Join this month's #Poppulo webinar to learn more about demonstrating the value of your communications!

Failing to measure the impact and outcomes of internal comms is a big mistake. But it's not easy to know how or what methods will be most effective... We see so many comms campaigns claiming success through clicks, views and likes, but is that really going to cut it? Fortunately, Forbes Communications Council have given us comms folk a little nudge and shared 10 ways to showcase the ROI of internal communications to relevant stakeholders... 1. Go beyond standard metrics 2. Develop objective-centered campaigns 3. Put ROI into action 4. Connect communication metrics to business outcomes 5. Seek suggestions and adapt quickly 6. Give employees face time 7. Take a holistic approach 8. Use visible and invisible metrics 9. Align metrics with the goals of specific internal audiences 10. Solicit feedback at planned intervals Some excellent contributors to this informative article including María Amalia Rojas-Gjørup, Bethany Hale, MBA, Scott Hitchins, Victoria Zelefsky and Karen Quinn. https://buff.ly/49H9ckP #Communications #Comms #InternalCommunications #Strategy #Measurement #Leadership

🚀 The landscape of corporate communication is rapidly evolving, and leaders need to adapt to these changes. Here's my take on navigating the shifting paradigms:   🎯 The Role of the CCO in Modern Communication Strategies: Today's CCOs are more than just press release creators; they're orchestrators of reputation management, stakeholder engagement, and crisis communication.   🌐 Embracing Digitalization: With digital platforms dominating the scene, CCOs must lead the charge in adopting agile communication strategies that leverage social media and digital technologies to enhance brand visibility and shape public perception.   📊 Leveraging Data Analytics: Data is the new gold. By harnessing analytics tools, CCOs gain valuable insights into consumer behaviour, enabling informed decision-making and precise targeting of audiences.   🛡️ Navigating Reputation Risks: In the digital age, reputational risks loom large. CCOs must be vigilant, monitoring online conversations, and implementing robust crisis communication protocols to safeguard brand integrity.   💡 Conclusion: The CCO's strategic vision and leadership are indispensable in navigating the complexities of modern communication. By embracing innovation, transparency, and stakeholder engagement, organizations can thrive in this ever-evolving landscape.   What strategies do you believe are essential for CCOs to succeed in today's dynamic communication environment?   #CorporateCommunication #DigitalTransformation #LeadershipInnovation

A good story will eat bare numbers for breakfast! In process and product development, the true value of data often gets lost in translation. Bare numbers and complex models can overwhelm colleagues and managers, leaving innovative ideas unsupported. So, what`s the key to overcoming this hurdle? It´s storytelling and effective internal communication! Raw data itself means little until it's woven into a compelling narrative. By crafting stories that highlight the journey from challenge to solution, we can make data relatable and actionable. This not only captures attention but also drives home the significance of our findings. Equally important is effective communication within your organization. It helps us to build influence and create meaningful connections, ensuring our ideas are heard and embraced. By framing our messages with clarity and purpose, we can inspire and guide our teams through change and uncertainty. If you want to be heard, the true value of your findings to be seen, than these to books will help you in becoming an outcomes-focused problem-solver:  - "Storytelling With Data" – Learn to transform data into powerful narratives that influence and engage. - "Successful Employee Communications" – Master the art of internal communication to drive change and build a purposeful culture. Breathe life into your ideas with the power of great storytelling and effective communication!  #DataStorytelling #EffectiveCommunication #Innovation #Leadership #JMP

Communication strategists will have a bigger role to play in 2024! The central role of communication reveals positive trends for communicators, with 50% considering themselves strategic advisors to business leaders, a notable increase from 35% in 2021. This shift reflects a transition from a supportive service to a strategic advisory role, involving communication professionals in shaping key business strategies, influencing decision-making, and crafting resonant narratives for both internal and external stakeholders. Studies show observed trend of increased direct counsel with CEOs, showcasing a deeper integration of communication expertise in corporate decision-making. Looking ahead, communicators are urged to play a pivotal role in; - Leading change - Managing transitions - Influencing corporate culture - Adapting to market realities - Actively driving change With the growing importance of brand reputation, communicators can contribute to maintaining public confidence during controversies. #coporatecommunications #publicrelatoins #communications #storytelling #news #press #media #mediamanagement #marketing #srilanka 

Effective communication strategy for transformation projects hinges on precise planning, stakeholder engagement, and narrative coherence. Identify key stakeholders, tailor messaging to their needs, and maintain transparency throughout. Craft compelling narratives that resonate with your audience, fostering buy-in and alignment with organisational goals. Utilise diverse channels for dissemination, ensuring information reaches every corner of the organisation. Let's collaborate to optimise your communication strategy and drive successful transformations. My name is Eve Atat. Follow me for more tips or send me a DM. #CommunicationStrategy #TransformationProjects #StakeholderEngagement #NarrativeCrafting #ChangeManagement #Consulting #ContactMe

A strong #ThoughtLeadership program is a core pillar to all of our client engagements. The result is a more powerful and lasting message that engages audiences. What goes into a program that successfully positions executives, shapes perceptions around issues, and builds trust in a brand? Click to read some best practices we follow based on our decades of building and executing platforms. https://lnkd.in/ezTwPUHQ

Encouraging read this Friday morning! Senior Comms professionals becoming prominent figures in the c-suite decision-making. Being valued for my craft, gaining that “seat at the table”, helping to shape the strategy and not simply implementing (often at the 11th hour when I can provide minimal value), is motivating, empowering and plays a fundamental role in my “why I do what I do” . #internalcommunications #communications

According to a recent Edelman report, communication teams are becoming vital strategic partners in the C-Suite landscape. The survey polled over 200 Chief Communication Officers of Fortune 500 businesses and it found that 91% involved communications teams in their decision-making processes. Not only are they helping to make essential business decisions, but they also spend nearly 1/5 of their time advising CEOs. But this is just the tip of the iceberg, find out more here: https://bit.ly/3QQzEQy #Communications #Strategy #CommunicationsTeams