SPCSHP’s Post

Don't underestimate Brand Guidelines for your Startup! Building a strong brand is crucial, even in the early stages. Brand guidelines ensure consistency across all platforms (website, social media, etc.), fostering trust and recognition. This sets you apart in a crowded market! ➡️ Get started & reap long-term benefits! #startuplife #branding Read more about Brand Guidelines for Startups- https://lnkd.in/g_piSaXm

"The community brings the brand to life. The community makes the brand. Not the other way around." My friend Caleb Parker shared this the other day while we were chatting, and I could not agree more. Too often, I see people open a coworking space, with all the bells and whistles, having no idea who they serve or what their brand stands for. You may have been able to get away with just being a nice piece of real estate back in the day, but things have changed. People now gravitate toward brands that are aligned with their vision, values and vibe. And we gravitate toward others who share those values and look for opportunities to create community together. Brands that intentionally create space for these communities are ahead of the game. Because, as Caleb so nicely put it, "The community makes the brand. Not the other way around." A Razorfish study found that Gen Z is 2 times more likely than millennials, and 3 times more likely than Gen X, to feel that brands have the power to make the world a better place. And a whopping 76% of those respondents like to buy from brands that stand for a greater mission or purpose. If you're not laser focused on who you serve and how you serve them, start now. Because the future is here. ---------------------------- 📝 Join 3,000 coworking space operators and community builders who get weekly letters from me about coworking, connection and building a brand community. Link to subscribe in the comments

🌟 Exploring the Impact of Multi-Sensory Branding 🌟 Multi-sensory branding is a unique strategy that creates lasting impressions. It transcends visual and auditory marketing, engaging all senses to build profound connections with consumers. 🚀 👋 Wondering how this holistic approach can elevate your brand experience? I invite you to read my latest blog post to gain a deeper understanding. Discover the science behind engaging multiple senses and the transformative impact it has on the brand perception and loyalty. 💫 👉 Case Study: the early years of SoulCycle Inc. and the nuance of the original founders Julie Rice and Elizabeth Cutler who launched a new sensational 🤩 venture they call "a workout for your relationships" -- Peoplehood. Read the full blog post here: https://lnkd.in/gDqHssni 😊 Your opinion matters! Please share them in the comments below. 👇 #neuromarketing #branding #soulcycle #peoplehood

Check out this latest project from SPD!

An excellent logo alone is not enough… A cool logo alone with a few popping colors is not branding… A catchy tagline is not your brand statement… In the dynamic tech startup ecosystem, establishing a robust brand identity is more than a marketing strategy—it’s a cornerstone for success. Understanding the nuances of crafting a compelling brand story is vital for CEOs. This article explores how various successful tech startups have achieved this, providing a blueprint for others to follow.

Dekoruma is a technology and integrated solution-based startup that provides home & living needs and services with our signature style, Japandi. Includes furniture, home accessories, interiors and property. In marketing its products and services, Dekoruma implements a social media strategy. According to Narendra Pryottama as Head of Brand, Communication, and Marketing Specialist from Dekoruma, there are several things that need to be considered when creating content. What are these things? Let's look at the tips he gave below!

Successful brand co-creation comes down to having a strong community and a strong culture. We've all heard phrases like "find our tribe," "contribute value," and "jab, jab, jab, right hook" (give value before asking for something), but few may grasp the nuance of the concept. The future of branding seems to favour community-led products and services. In other words, these products and services are birthed from the heart of the community itself. I propose the future of successful branding will begin to look more like this: 1. Connect and become citizens of digital communities. 2. Contribute value to the community. 3. Cultivate meaningful relationships. 4. Create products that uplift your community. This is opposed to creating a product first and injecting yourself into a community. Communities quickly give brands the cold shoulder if their approach is inauthentic. My proposed outlook disadvantages those who aren't already valued members of a community, digital or IRL. Becoming one takes time and dedication. However, if this means that in order for brands to win, we need to build meaningful relationships and uplift one another, then I'm ok with that. My advice: Find your digital tribe now, even if you don't have a business idea, an existing product or service, or aren't looking for a new job. Don't wait until harvest time to start planting your crops. Start cultivating an authentic foundation, and you'll be ready to add value to your community when the opportunity comes. Amat victoria curam! #brand3 #web3branding #futureofbranding #brandculture #brandmanagement

Branding led me naturally to placemaking. A brand makes a company stand out. It captures a unique sense of purpose and meaning and expresses these in ways that attract its target market and generate customer loyalty. Placemaking captures the authentic essence of a place, giving it meaning to generate a powerful sense of belonging. To me, it’s obvious that branding is a perfect tool for supporting and enabling placemaking. This isn't about imposing an external identity but finding the verbal and visual language to capture what that place means to people. Like placemaking, branding begins with listening. You've got to understand your audience. The transformations that branding and placemaking offer are from the inside out. You find the core idea to drive transformation. www.patternfest.com

An insight into how a brand turns on its light even in places where there is no power. City Buzz: Making Noise in Big Towns. In the heart of a city giving Lagos vibes, where tall buildings reach high and dreams are super-sized, a brand wanted to be known by everyone. With WeCollect, it made it happen. Quick City Info: WeCollect helped the brand collect data from busy places. Street corners, markets, and busy spots became stages where the brand talked with city people and learned their stories. Marking Places on Maps: WeCollect's mapping feature lets the brand leave its mark in special spots. Everywhere you looked, the brand’s name was there. It became famous all over the city. Fun Street Events: With WeCollect, the brand organized cool events on the street. People loved it, and stories about the brand started spreading like crazy. Country Calm: Sharing Stories In quiet villages under the hot sun, another story was happening. WeCollect was still the hero, helping a brand share its story in the countryside. Good Offline Connection: WeCollect worked even in places with no internet. This meant the brand could go to villages where it wasn't easy to connect online and still share its story. Tagging Important Spots: WeCollect lets the brand tag important places in villages. It was like planting the brand’s story in the soil. Every tag was like a party celebrating the brand. Talking with Villagers: WeCollect turned village squares into storytelling spaces. The brand talked with people, learning their stories. Villagers became storytellers, sharing the brand's story like theirs. The Big Finish: As the city and village stories mixed, the brand got super famous. WeCollect was the hero, making sure the brand’s story went everywhere. One Big Brand: WeCollect made the city and village stories one big story. The brand was like a bridge, connecting different stories under one name everyone recognized. People Spreading the Word: People talked about the brand because of WeCollect. The brand became known in cities and villages because people liked it and told others. Doing Good Together: With WeCollect, the brand didn't just become famous; it left a legacy. People in cities and villages did things together, making a mark on their communities. WeCollect ensures a brand's story touches everyone in Nigeria's diverse places. The brand became known in big cities and quiet villages. As the story ended, the brand's story kept going, fitting into the beats of city life and village tunes. Your brand can share a similar story, the result of such events in cities and villages on a brand includes an increase in revenue, sales, better brand positioning, and customer database improvement amongst other benefits.

The Future of Collaboration: Unveiling Co-Branding Strategies 🤝 Exploring New Horizons in Business Partnerships 🌅 In today's fast-paced business landscape 🏙️, co-branding is an excellent option for companies aiming to broaden their horizons. But what exactly is the journey of co-branding, and how can businesses harness its full potential? What Is Co-Branding? Read our ultimate guide to learn what the benefits of co-branding are and more: 👉 🔗 https://lnkd.in/egXeWzYj How can you craft a practical co-branding strategy? 🛠️ What are the risks of co-branding, and how can you avoid them? ⚠️ What to do after a successful collaboration? ✅ Practical co-branding ideas and suggestions. 💡 Intrigued? This is just a glimpse into the vast potential of co-branding. For those looking to dive deeper and transform their business through strategic collaborations, our comprehensive guide awaits. Reach out and explore how co-branding can turn your vision into reality. 🚀 A Question for You What potential do you see in co-branding for your business? How do you envision a partnership that elevates your brand and brings forth innovative solutions to the market? 🤔 Ready to embark on this branding adventure together? Comment below, share your thoughts, and let's bring your unique brand to life! 🌱 #CoBranding #BusinessStrategy #Innovation #BrandGrowth