Spark Foundry’s Post

Nearly 130 Sparklers across the U.S. brought their parents/families into the office for our annual #BringYourParentsToWorkDay. It was a fun-filled afternoon as parents were taken through our brand story, explored the local offices, heard from their children about what they do, learned about the social and commerce landscapes, and so much more! #WeGotSpark

An insightful and action-packed time at Advertising Week New York with our Chief Investment Officer Lisa Giacosa; EVP, Precision, Tom Grant; and VP, Content, Ebony Jones taking the stage to explore topics like data-driven media strategies; navigating identity in CTV; trends in streaming media; and deal-closing mastery. #AWNewYork24 #SparkofLeadership

Heading to Advertising Week New York? Be sure to stop by the following panel sessions to hear from our Chief Investment Officer, Lisa Giacosa and EVP, Precision, Tom Grant, as they delve into topics including data-driven media strategies; navigating identity in CTV; and trends in streaming media. Get the details here: https://lnkd.in/e3KfnswS #SparkofLeadership   Monday, Oct 7 @ 11:30am ET Data-Driven Media Strategies: Addressable TV Takes Center Stage Media Stage Addressable TV offers marketers a range of solutions tailored to specific campaign goals. Whether it's broad-based demographic targeting to reach large national audiences, audience suppression to eliminate duplication, or hyper-focused targeting to eliminate waste, addressable is transforming how campaigns are delivered. Join us as we explore how a data-driven approach helps media buyers make more informed and efficient buying decisions, and empowers advertisers to reach their audiences with greater precision and scale.   Monday, Oct 7 @ 12:10pm ET Navigating Identity in CTV: Precision Targeting and Privacy Tech Stage The concept of identity in CTV advertising is crucial for delivering personalized and relevant content. This session delves into the complexities of identity management, audience segmentation, and the challenges of targeting in a fragmented CTV environment. Panelists will explore strategies for accurately identifying and reaching diverse audiences, while also addressing privacy concerns and regulatory compliance.   Wednesday, Oct 9 @ 2:10pm ET Streaming Success: Navigating a Multi-Screen Maze Media Stage Join DIRECTV Advertising for an insightful discussion on the latest trends in streaming media. In this session, industry experts will explore effective methods for reaching audiences across multiple screens, uncover advanced audience tactics like contextual targeting and content metadata, and discuss new identity solutions to ensure accuracy, privacy, and offer insights on how to fight fragmentation.

🏆 Thrilled to share that our work for our #client Pizza Hut's "The World's First Sewer Delivery" program has received a Bronze in the "Gaming Strategy" category at the 4A's #JayChiatAwards! Congratulations to all of our partners who made this win possible. Learn more here: https://lnkd.in/e6PvH4BY #WinningSpark

Thrilled to have partnered with 72andSunny on the new #Barbie brand film “Give Limitless Possibilities” for our #client Mattel, Inc. The spot showcases how the toy can deliver the adventures, potential, and confidence that parents desire for their children. Learn more about the work in this Ad Age story: https://lnkd.in/em8zfDRA