Our Chief Investment Officer Lisa Giacosa and EVP of Commerce April Carlisle weighed in with Ad Age on what they don't want to see trending in the second half of 2024 #SparkofLeadership Lisa Giacosa, chief investment officer, Spark Foundry: I’d like to see fewer walled gardens that claim ROI in their ecosystem without connecting the dots to all activity that has occurred to drive business outcomes. And no more discussion on cookie deprecation when we know how to solve it (ID-level data can unlock what is needed). April Carlisle, executive VP, commerce, Spark Foundry I’d like to see no more new retail media networks starting up. Clients are overwhelmed with the number and bifurcation of the retail media networks with separate walled gardens and measurement standards that don’t meet industry standards. Retail media has been a significant source of revenue for retailers, but overall marketer budgets are relatively flat in that space, so retail media networks are working fast to expand into upper funnel brand budgets and focus on non–endemic advertisers to continue their growth.
Advertising leaders share their thoughts on what they think will be the big themes of the rest of the year, and also what they do not want to see trending in headlines.
