Spark Foundry Canada reposted this
Communauté de Montréal, Spark continue sa croissance et a une dizaine de postes à combler en achats numériques, social, télé/radio et en planification média. Viens partager tes idées avec nous! Tous les postes sont affichés ici ⬇ Spark Foundry Canada Alex Guimond Doha Skaf Geneviève Bilodeau-Roy Sarah-Emily Collette Oumaima Tahiri
Who doesn't love a good snack? We teamed up with Campbell's and Pinterest to tell everyone, and especially the young at hearts, that, whenever hunger hits, you can always go for the handful of Goldfish Crackers! As our own Christina Calleja-Falconer says, "The Goldfish Collages placement on Pinterest represents an exciting first-to-market opportunity for us to connect the brand with a new, adult snacking audience. It allows us to tap into the fun, lifestyle aspect of the Goldfish brand, expanding its appeal beyond its traditional consumer base" Learn more about the campaign here: https://lnkd.in/gH2dWmnc
(English follows) Geneviève Bilodeau-Roy a animé hier l’une des discussions à l’événement d’IAB Canada . Voici ce qu’elle en retient: Avec l’évolution des lois sur la vie privée et de l'intelligence artificielle, la collaboration interdépartementale est essentielle pour réussir. Travailler ensemble est crucial car ces changements impactent diverses expertises. Avoir une stratégie claire et des priorités bien établies est primordial. Enfin, l'expérimentation est indispensable pour progresser. Tester, apprendre et optimiser sont les clés de l'évolution. — Our very own Geneviève Bilodeau-Roy moderated one of the panels at IAB Canada event yesterday. Here are her key takeaways: Amidst privacy law changes and the rise of artificial intelligence, cross-departmental collaboration is crucial for success. Siloed work won't yield good results as these changes impact various aspects and expertise. Having a clear strategy and priorities is paramount. Ultimately, experimentation is essential for advancement. Testing, learning, and optimizing are key to progress.
Thank you to everyone who showed up on Tuesday to our Montréal event, our biggest one yet in the city! We shared some of the latest trends in the industry and had great discussions about the local market. As always, our Quebec audience is vocal and very engaging which makes for great and interesting conversations! Thank you to our speakers for their #thoughtfuldigitalleadership: Isabelle Michaud (Vividata), Geneviève Bilodeau-Roy (Spark Foundry), Alexander Piro (Metro Inc.), Marie-Claude Dion (Cirque du Soleil Entertainment Group), Solene Deswarte (Intact), Ioana Tirtirau (Optable), Julie Kerr, Executive MBA (CBC/Radio-Canada), Saad Uddin (M32 Connect), Ivone Schramm, MBA (Triton Digital), David Phillips (Environics Analytics), Geneviève Roy (La Presse), Cassandra Luprano, PMP (Google), and Greg Holowack (Amazon Ads). Thank you to our sponsors who continue to make these events possible: Google, The Globe and Mail, Roku, Snap Inc., The Trade Desk and Environics Analytics and our Industry Sponsor: Vividata. Lastly, a big thank you to our Venue Sponsor: Triton Digital for their generosity and for being our home away from home! Today we'll be in Halifax as we wrap up the last SOLD OUT State of the Nation Roadshow! #IABCanada #DigitalMarketing #Event #AI #Policy #Economics #Trends #CanadianTrends #Roundtable #MediaIndustry #Toronto #SOTN #Networking #Vancouver #Montreal #Halifax #AtelierduMidi #DataNight #Roadshow
Canada's population growth is driven by newcomers, with 540,000 expected in 2024. Understanding them is crucial for every industry. Our new ‘Roots & Wings’ study is packed with insights to help brands understand the journey, resilience, and needs of newcomer women in Canada. Want more details or your own copy? Reach out to us! #MarketInsights #Canada #Newcomers #Immigration Véronik L'Heureux, Doha Skaf, Alex Guimond, Maryann Rusnak, Paul Hewitt, Melissa Champagne
Vous êtes impatients que le Canada ait une solution de données aussi évoluée que d'autres pays? Découvrez Epsilon ID, notre plateforme de données canadiennes, ici: https://lnkd.in/ghPMV_jG -- The tech giants keep your customer strategy fragmented? Discover Epsilon ID, our unique Canadian data platform, here: https://lnkd.in/eq-F8gNT
