Who doesn't love a good snack?
We teamed up with Campbell's and Pinterest to tell everyone, and especially the young at hearts, that, whenever hunger hits, you can always go for the handful of Goldfish Crackers!
As our own Christina Calleja-Falconer says, "The Goldfish Collages placement on Pinterest represents an exciting first-to-market opportunity for us to connect the brand with a new, adult snacking audience. It allows us to tap into the fun, lifestyle aspect of the Goldfish brand, expanding its appeal beyond its traditional consumer base"
Learn more about the campaign here: https://lnkd.in/gH2dWmnc
(English follows)
Geneviève Bilodeau-Roy a animé hier l’une des discussions à l’événement d’IAB Canada . Voici ce qu’elle en retient:
Avec l’évolution des lois sur la vie privée et de l'intelligence artificielle, la collaboration interdépartementale est essentielle pour réussir. Travailler ensemble est crucial car ces changements impactent diverses expertises. Avoir une stratégie claire et des priorités bien établies est primordial. Enfin, l'expérimentation est indispensable pour progresser. Tester, apprendre et optimiser sont les clés de l'évolution.
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Our very own Geneviève Bilodeau-Roy moderated one of the panels at IAB Canada event yesterday. Here are her key takeaways:
Amidst privacy law changes and the rise of artificial intelligence, cross-departmental collaboration is crucial for success. Siloed work won't yield good results as these changes impact various aspects and expertise. Having a clear strategy and priorities is paramount. Ultimately, experimentation is essential for advancement. Testing, learning, and optimizing are key to progress.