Sovrn’s Post

In case you missed it, Erin Killian-Kristyniak, Partnerize's VP of Global Partnerships, highlights the importance of understanding the value and ROI of existing partnerships and continuously asking critical questions: Why are they working? How do they align with your long-term goals? Remember, diversification initiatives should be about evolving with the dynamic marketing landscape, not just keeping pace. https://okt.to/DYcWIu #diversification #partnershipmarketing #Affiliatemarketing #marketingstrategy

Guide to Amplifying Partner Marketing Results in a Tight Economy! Navigate economic challenges with effective strategies for e-tailers. Insights from Adam Brownstein, GM, Japan & APAC at Partnerize. Ready to boost your marketing game? Access the guide here for actionable insights!  👉 https://bit.ly/3SrcFNO #AffiliateMarketing #PartnerMarketing #Etailers #DigitalStrategy #MartechAsia

Channext empowers channel teams to unlock the potential of their full channel with a scalable Partner Marketing Engine 💪 Come to our website and see how we drive growth for industry-leading vendors through channel revenue optimization. Link in the comments!

Had a chance to catch up with our webinar panelists Michael Musselman, M.B.A., Nadav Tzuker and Reis Barrie for a quick pre-webinar hang. Safe to say that participants are going to walk away with a ton of immediately actionable insights from three gentlemen who have achieved incredible growth numbers from marketplace motions they’ve built from scratch. We’re going to be talking about some of the most integral building blocks of a scalable marketplace motion, including - 🛣️ Defining clear ownership of the marketplace project to ensure efforts from all three pillars - GTM, Finance & Product - are directed towards the same goals 🏗️ Building structural alignment to account for growing transaction volumes without creating them retroactively in chaos 🤝 Bringing together direct and hyperscaler partnerships on the marketplace without friction and with mutual scope for growth Excited for this one. Registration link -> https://hubs.ly/Q02H3pCX0 

Exploring a level playing field in digital advertising with Sandy Lohr, Chief Operating Officer at Vendasta. ➡️ Dive into the world where media, digital advertising, and legislation collide. We’re unpacking the latest trends and regulations shaping our global community and online accessibility. 🌍✨ ➡️ We'll navigate the complex web of regulations and industry trends, empowering each other to adapt, innovate, and forge new pathways for a brighter future in media. ✨ ➡️ In this episode, we look at the current landscape in the USA and how it compares to legislation in Europe. Listen now: https://lnkd.in/gFkZ2Q4M #MediaTrends #DigitalAdvertising #GlobalLegislation

It’s not too late to fine-tune your strategy for the year ahead. In fact, it’s the perfect time to unpack your wins and losses from the previous year to curate winning 2024 strategies! Decile highlights practical starting points: 💥 Review previous year metrics to analyze and adjust goals accordingly 💥 Leverage these persona & growth insights to reduce advertising waste and craft hyper-personalized messaging tactics across your brand’s platforms and channels 💥 Refine revenue goals & improve retention by utilizing an efficient CAC model Check out Decile’s full Q1 Playbook:

Focus is your competitive advantage. Get 1% better every day in the right area. That's how focus becomes your virtuous cycle. Most brands go way too wide early on. They get 1% better every day in twelve different areas. VS. You get 1% better every day in one area. By focusing, you will outpace them. That focus compounds. Every day. At GRIN, we started with a complete focus in one area. To become THE solution for e-commerce brands. → Marketing team targeted e-commerce brands → Sales team learned e-commerce customers' pain points → Success team gained deep understanding of e-commerce → Product team got feedback from e-com to improve our use-case faster That focus took GRIN to a $910 million valuation. 📌 So ask yourself these questions: 1. What is one area you can triple down on to drive results? 2. What can you focus on day-to-day to accelerate performance? 3. What items on your calendar were set by other people and don’t map to your priorities? Can you decline those meetings? I’ll bet you can - and you should.

It's easy to get caught up in the excitement of new ideas and #trends. However, without a clear focus and #strategic direction, these ideas can quickly become distractions that hinder your progress. True success in #marketing comes from honing in on a few key strategies and executing them flawlessly. By focusing your time, resources, and energy on what truly matters, you can achieve remarkable results that drive your business forward. #MarketingStrategy #Focus #Success #MarketingStrategist #businessstrategy

Another great conversation today with Matthew Hogg, Senior Vice President, Global Business Development & Partnerships, Criteo at #Catalyst24 in Chicago. With over 20 years of experience in the technology, media, online advertising, and marketing industries, Matthew shared his insights on driving growth through strategic partnerships on a global scale. Here are some key takeaways from our discussion: 🔵 Building a Global Partner Ecosystem: Matthew spoke about his experience in building and scaling a partner ecosystem of over 1,000 partners, contributing to a $1B+ business. His insights on managing global partnerships were invaluable. 🔵 Driving Revenue Through Strategic Alliances: Matthew has successfully driven significant revenue growth, including managing $100M/year enterprise partnerships. His approach to aligning partnerships with business goals is a key driver of Criteo’s success. 🔵 Leveraging Advanced Technologies: With a deep understanding of AI and other emerging technologies, Matthew highlighted the importance of staying ahead of technological trends to maintain a competitive edge and support strategic M&A deals. It was an enlightening conversation with a leader who is at the forefront of global business development and partnerships. Thank you Matthew for taking the time today! Kate Lyon, Justin Baer, Edric Goh, Lindsey Marshall Hojlo, Amit Sinha, Kijoon Lee, Mahesh Chaudhari, Nirav Desai, Asher Mathew, Mitchell Green, Gagandeep S.

If you’re curious about replacing #legacy #commerce applications with the best-of-breed e-commerce engine, #commercetools, then ask me how you can join this event in beautiful #miami. #headlesscommerce #composablecommerce