Sovrn’s Post

Sovrn expands leadership team with two key hires: Katie Derr as Chief Financial Officer and Trish Gerlitz as Chief People Officer. Welcome to the team Katie and Trish! 👏 Read the press release 👉 https://bit.ly/3Mfs4gr

The Sovrn Platform team is hiring a Software Engineer II! We asked Roxanne Baldwin what she loves about being a software engineer on the Platform team: “My role on the Platform team has provided me with numerous chances to advance in my Software Engineering career. I am involved in developing features that empower our publishers to support, operate, and grow their online presence. Simultaneously, I tackle projects related to our internal users and product teams, which compel me to explore technical solutions from various perspectives. Moreover, Sovrn promotes a culture of inclusivity and learning within my team, fostering an environment where I am encouraged to pursue my career objectives ambitiously and push myself as an engineer.” Join our team today! Apply 👉 https://lnkd.in/gDPN4WVw

So many revenue shares! Publishers who work with Sales Houses that take a revenue share earn less of the advertising budget they deserve. It’s bad for the publisher, it's bad for the advertiser, and it's bad for our industry. Sovrn Ad Management pricing ensures publishers keep more of what they earn.

✨ This week, the Sovrn team had the pleasure of hosting a fantastic dinner with the commerce and exchange teams from News UK! We’re thrilled to be live across our Sovrn Commerce and Ad Exchange products with News UK! This gathering was a great opportunity to celebrate our partnership and discuss how we can continue to drive success together. Here’s to more collaborations 🤝 and continued growth! #Publishing #Partnerships #DigitalMedia #Sovrn #NewsUK #Growth #Innovation

🔓 Unlock exclusive affiliate programs with our Commerce Demand team and gain access to thousands of premium merchants outside of our standard Approved Merchants list. Learn more about how our Commerce Demand team can help you 🔗 https://bit.ly/4dP1qqy

"Today's political media buyers are not just placing ads -- they're data scientists and strategists 📈. They navigate a complex landscape of platforms, target audiences with pinpoint accuracy, and measure impact in real-time. Their work is as much about understanding voter behavior as it is about buying ad space. Political advertising is one of the best examples of leveraging the capabilities of digital media that exists today and it is exciting to see the substantial growth in investment." - Chris George, President See how buyers are leveraging CTV to capitalize on political ad spending 👉 https://bit.ly/3AybhCL

🚨 “The FTC's new ruling against fake, AI-generated reviews and bot followers marks a significant step toward safeguarding the integrity of online content. For publishers, this is a pivotal moment. The credibility of digital content has always been paramount, and this regulation reinforces the need for authenticity in every facet of our industry. As publishers who have built brands on trust and quality, this ruling aligns perfectly with our commitment to delivering real value to our audiences. It’s not just about compliance; it’s about leading by example in a digital world that increasingly demands transparency and authenticity.” - Brian Lovett, VP Commerce Product Read more about the new FTC rule here 👉 https://bit.ly/3YM5Zxn #MediaPublishing #DigitalContent #FTCRuling #Transparency #DataIntegrity