Chinese automotive brands took 3% of sales in 2023, yet their share of voice in digital was much higher—up to 12% in Norway. That's just one of the findings of Sophus3's briefing paper ‘The Long March: Chinese car brands in Europe’ which we share more widely today. The paper looks at the progress of the Chinese automotive groups seeking a foothold in the market with a particular focus on their digital capabilities and strategies. Key takeaways: • 47 Chinese brands are identified as active in or approaching the market • The majority are utilising a conventional franchise model; only 3 are using a D2C (direct to consumer) approach • Sweden displays the highest level of market penetration by these brands The paper discusses recent developments on the policy front and news on the unfolding strategies of individual brands and groups including BYD, Chery, Leapmotor, and Great Wall Motors. #automotivemarketing #digitalmarketing #EVIndex #evs #China #automotiveindustry
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Are these entrants going to shift automotive consumer behavior and shift the approach of the traditional industry players significantly? Read this report to find out more.
Chinese automotive brands took 3% of sales in 2023, yet their share of voice in digital was much higher—up to 12% in Norway. That's just one of the findings of Sophus3's briefing paper ‘The Long March: Chinese car brands in Europe’ which we share more widely today. The paper looks at the progress of the Chinese automotive groups seeking a foothold in the market with a particular focus on their digital capabilities and strategies. Key takeaways: • 47 Chinese brands are identified as active in or approaching the market • The majority are utilising a conventional franchise model; only 3 are using a D2C (direct to consumer) approach • Sweden displays the highest level of market penetration by these brands The paper discusses recent developments on the policy front and news on the unfolding strategies of individual brands and groups including BYD, Chery, Leapmotor, and Great Wall Motors. #automotivemarketing #digitalmarketing #EVIndex #evs #China #automotiveindustry
The Long March: Chinese car brands in Europe
sophus3.com
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“Is China saving the wagon? The Neta SS #electricwagon looks like it could make waves overseas, but what about Australia?” Chris Thompson - 23 Feb 2024 “While wagons lose market traction here in Australia and plenty of other markets around the world, Europe and parts of China seem to remain a bastion for the long-roof, and this incoming #electriccar from a (relatively) little-known brand is a new example.” “The Neta SS, from a brand with no presence in Australia - at least for now, is set to arrive in China in the near future if its imminent debut at the #BeijingAutoShow in April is anything to go by.” “But expectations of the model becoming an international focus rather than a domestically popular model in China are a headline, with the brand’s CEO pointing to expansion into Europe.” “CarNewsChina reports the brand is setting its sight on the EU, with its parent company Hozon Auto’s CEO Zhang Yong having told Chinese media he believes there’s a strong chance for the Neta brand to be competitive in Europe.” "”We will start selling in Europe in the first quarter of next year. I expect the local market to give us some surprises. I think we have a chance in the European market with the competitiveness of our products," Zhang told China Daily in 2023.” “According to CarNewsChina, the Neta SS wagon is based on the same platform and underpinnings as the Neta S sedan, and will likely use the same mechanicals.” “For reference, the top-spec variant boasts a 340kW powertrain that allows the sedan a 650km claimed range - though likely tested under the relatively lenient CLTC standard.” “The wagon should also arrive with similar dimensions to the sedan, being 4980mm long, 1980mm wide, and 1450mm tall with a 2980mm wheelbase.” “CarNewsChina says the brand is targeting a figure of 100,000 international sales in 2024, having sold 127,496 #evs in 2023 including its home market.” https://lnkd.in/e6X-3R-s? Source- original post Read all my posts #MariusPreston
Is China saving the wagon? The Neta SS electric wagon looks like it could make waves overseas, but what about Australia?
carsguide.com.au
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"The NEV market is now a matured one, driven by demand, instead of favorable policies, such as free license plates," said Thomas (Yinliang) Fang, a partner in McKinsey’s Shanghai office, in a recent interview with China Daily. The article discusses some of the key findings from McKinsey’s recently published survey of Chinese auto consumers. Chinese new energy vehicle (NEV) marques, particularly premium ones, are experiencing a significant increase in brand awareness among domestic car buyers, surpassing international competitors, according to the report. The survey, conducted across 19 Chinese cities with 2,449 respondents, revealed that seven out of the top 10 premium NEV brands were Chinese, with the remaining three being German. However, the report also highlighted that Chinese brands still need to strengthen their brand loyalty and consumer relations. The survey indicated that 63 percent of Chinese premium NEV owners would consider traditional foreign brands if they offered the same autonomous driving and smart cabin functions. “Chinese brands have garnered some brand awareness, but their brand loyalty is not yet very strong," said Bill (Bo) PENG, partner from McKinsey’s Hong Kong office." That means, Chinese marques have to do a better job in consumer relations and branding operations. They need to improve their loyalty and keep the technologically leading position. Otherwise, the consumers will leave you." Watch a six-minute video encapsulating the major trends shaping the Chinese auto market and download a free PDF (Chinese)of the report here: https://lnkd.in/gkT5zNVB #china #autos #electricvehicles https://lnkd.in/g3MBVqa2
Domestic brands make way into drivers' top 10
chinadaily.com.cn
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Well done to Stephen and team for this article - it must be the most comprehensive article/guide for all things Chinese Cars related. It will be interesting to see how this plays out in the future, but it is clear that the Chinese car manufacturers are producing some good looking cars, which are fully spec'd, that drive well and are at a great price point. At a time when most consumers are watching their spend but still expect to be delighted, the timing could not have been better. Demand for Chinese cars is up some 400% YoY on DubiCars, so dealers need to focus on what consumers want today v's what they purchased yesterday. If anyone would like more data or insights on this, then please dont hesitate to reach out. Laurent Najem Jessica Haddad Diaa ElSeuofy Tatieli Souza Issam Kambriss #chinesecars #china #uaecars https://lnkd.in/d6rw3xKt
Chinese Cars & Brands: Growth, Pricing, Global Domination
https://www.dubicars.com/news
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Middle East Auto Mobility is the New Official Geely Importer in Egypt January 16, 2024 Daily News Egypt Geely Holding Group has announced the appointment of Auto Mobility as the new importer of Geely cars in Egypt. Auto Mobility held a launch event to introduce its strategic long-term partnership with Geely as well as present the all-new Geely Coolray to Egypt’s automotive market. The new Coolray is ready for purchase with immediate delivery exclusively at Auto Mobility. The event witnessed the virtual attendance of Mr. Michael Song, General Manager of Geely Automotive International Corporation (GAIC), alongside the presence of Mr. Fahad Alghanim, Chairman of Auto Mobility, Mr. Allen Yang, Director of Africa Business Unit of GAIC, Mr. Osman Abdelmoneim, Managing Director of Auto Mobility, Mr. Bernhard Schoof, Powertrain Expert, R&D Center at GAIC, in addition to Mr. Ibrahim El Organi, Chairman of Organi Group, representatives of the Chinese embassy, and a group of Auto Mobility senior officials, distributors, media, influencers, and other stakeholders. Auto Mobility was established in 2023 as per an alliance among the Middle East’s trailblazing automotive experts; the Kuwaiti “Ali Alghanim & Sons Automotive Company”, the Saudi “Mohamed Yousuf Naghi Motors Company”, and the Egyptian “Organi Group”. Elaborating on the company’s visionary strategy in the Egyptian market, Mr. Fahad Alghanim, Chairman of Auto Mobility, said: “We are pleased to be the new importer for Geely in Egypt, providing superior sales and after-sales services to our customer.” He added: “Egypt is one of the biggest strategic markets in the region, which showed an inspiring elasticity to the global economic crises that makes it a distinguished investment destination. Auto Mobility plans to invest USD100M in the Egyptian market, which will allow us to provide a consistent flow of vehicles as well as launch CKD production in late 2024, expanding the Geely model portfolio in Egypt.” https://lnkd.in/e397ZumG
Auto Mobility is the New Official Geely Importer in Egypt
https://www.dailynewsegypt.com
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Chinese brands entering Europe are facing a familiar challenge in mature automotive markets: what to call their cars. The majority are resorting to the reliable, if forgettable, alphanumeric naming conventions first developed by German premium brands some decades ago. Recently Great Wall Motors rowed back from the ‘creatively’ named ORA Funky Cat and Wey Coffee 01, replacing them with the ORA 03 and the Wey 05 respectively. But are these badges sufficient to capture customer imagination and loyalty, particularly when the brands themselves are unknown to the majority of European consumers? Only BYD stands apart in using figurative model names such as Seal and Dolphin. Our graphic below has 43 car models and 24 new Chinese brands. How many can you match together? We will publish the answers next week—follow Sophus3 to see those matches revealed. #automotivemarketing #digitalmarketing #EVIndex #ev #China #automotiveindustry
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𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐂𝐚𝐫 𝐁𝐫𝐚𝐧𝐝𝐬 𝐂𝐨𝐧𝐪𝐮𝐞𝐫𝐢𝐧𝐠 𝐄𝐮𝐫𝐨𝐩𝐞 🌍 Chinese car brands are firmly establishing their presence in the European market, learning from the experiences of Japanese and Korean manufacturers. 🌱 Focused on premium products tailored to European tastes, they are shaking up the traditional automotive industry. 🏎️ Strategic investments in European R&D centers and the acquisition of industry veterans aim to position them beyond budget options. Instead, they are introducing impressive models capable of competing with established European luxury brands. 🌟 Their attractive pricing strategy, enabled by lower labor costs and economies of scale, could pose a serious challenge to incumbent brands. 💸 With a measured approach that prioritizes customer satisfaction and seeks broader acceptance through partnerships with fleet and rental companies, these brands demonstrate a new way of entering the European market. 📈 #WelcomeToCIS #AboutCIS #MobilityRevolution #SustainableDriving https://lnkd.in/dPdZ3FiZ
Chinese car companies are coming for Europe. VW and Mercedes should be nervous.
businessinsider.com
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Here are **four winning arguments** related to the deep challenges in the automotive industry, specifically considering the recent developments in oil production and its impact on vehicle technology: 1. **Fuel Price Reduction and Internal Combustion Engines**: - **Argument**: The UAE's plan to increase oil production could lead to a **20-cent-per-liter decrease** in gasoline prices. - **Details**: Cheaper fuel benefits drivers of **internal combustion engine (ICE)** vehicles, as they heavily rely on gasoline. Lower fuel costs can ease the financial burden for these drivers, potentially encouraging them to stick with ICE vehicles. 2. **Dependency on Other Oil-Producing Countries**: - **Argument**: The effectiveness of the UAE's oil production increase depends on other oil-producing nations following suit. - **Details**: If other countries do not match the UAE's efforts, the impact on global oil prices may be limited. This uncertainty affects long-term planning for both consumers and automakers. 3. **Rising Crude Oil Consumption in Europe**: - **Argument**: European trends toward **larger and heavier vehicles** contribute to increased crude oil consumption. - **Details**: As consumers opt for SUVs and larger cars, fuel efficiency decreases. This rising demand for fuel could counterbalance any potential price reductions, affecting overall fuel costs. 4. **Impact on Electric Vehicle Adoption**: - **Argument**: Cheaper oil prices may reduce the urgency for drivers to transition to **electric vehicles (EVs)**. - **Details**: If gasoline remains affordable, the incentive to switch to EVs might diminish. This could impact the demand for electric cars and potentially challenge the EU's goal of banning internal combustion engines by 2035. In summary, while oil price reductions can benefit traditional ICE vehicles, they may also hinder the transition to cleaner alternatives like EVs. Balancing these factors is crucial for sustainable automotive development. 🚗🔌🌍
Which markets are seeing the biggest penetration of Chinese-brand pure electric models as a percentage of their new BEV passenger car market? We answer questions such as this for our clients on a monthly basis. This is a snapshot from a recent consultancy report produced for a client. The average Chinese-brand model penetration of the West European new BEV passenger car market was 8.8% in 2023, and is hovering at 10% during 2024 according to our latest data-driven analysis. #Smart has been classified as Chinese since 2024, given the weighting of #Geely-based SEA models (#1 #3) manufactured in China. During 2023, the #UK saw the highest mix of its individual BEV new car registrations accounted for by Chinese manufacturers. This can be primarily attributed to the comparative strength of #SAIC's #MG brand, which commands a certain degree of brand equity and heritage story in the UK, which the Chinese company are beginning to leverage, incorporating references to its 100-year centenary in its brand messaging. Notably, another right-hand-drive market, #Ireland, saw the third highest penetration of its new #BEV passenger car market, which was accounted for by Sino-brands. #Sweden saw the second-highest Sino-BEV mix. The Nordic market has also been selected as a test-entry market for many brands, resulting in more Chinese models being on offer here. Some examples are #FAW's #Hongqi, #Zeekr, #NIO and #XPeng models. Our analysis doesn't classify Volvo Cars as Chinese, while #Polestar is. Source: Schmidt Automotive Research
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Which markets are seeing the biggest penetration of Chinese-brand pure electric models as a percentage of their new BEV passenger car market? We answer questions such as this for our clients on a monthly basis. This is a snapshot from a recent consultancy report produced for a client. The average Chinese-brand model penetration of the West European new BEV passenger car market was 8.8% in 2023, and is hovering at 10% during 2024 according to our latest data-driven analysis. #Smart has been classified as Chinese since 2024, given the weighting of #Geely-based SEA models (#1 #3) manufactured in China. During 2023, the #UK saw the highest mix of its individual BEV new car registrations accounted for by Chinese manufacturers. This can be primarily attributed to the comparative strength of #SAIC's #MG brand, which commands a certain degree of brand equity and heritage story in the UK, which the Chinese company are beginning to leverage, incorporating references to its 100-year centenary in its brand messaging. Notably, another right-hand-drive market, #Ireland, saw the third highest penetration of its new #BEV passenger car market, which was accounted for by Sino-brands. #Sweden saw the second-highest Sino-BEV mix. The Nordic market has also been selected as a test-entry market for many brands, resulting in more Chinese models being on offer here. Some examples are #FAW's #Hongqi, #Zeekr, #NIO and #XPeng models. Our analysis doesn't classify Volvo Cars as Chinese, while #Polestar is. Source: Schmidt Automotive Research
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Only 30% of ‘Made in China’ EV users would buy another Chinese car, same fate could follow Vietnam if there’s nothing more than cheap prices Chinese brands have been gradually penetrating the Thai market for the past five years. However, the progress and scale of their presence have accelerated significantly in the past year or so. The culmination of this presence was evident at the recent Bangkok International Motor Show 2024 in March. At the event, half of the top-selling car brands were Chinese, and their booths were lavishly designed and spacious. When it comes to the Thai electric vehicle market, Chinese brands such as BYD dominate the charts, with BYD dominating the segment while MG and Haval have sold more than Honda in the combustion engine SUV segment. Beyond the headline numbers, however, the “ground reality” of Chinese cars in Thailand is starting to become apparent. Chinese cars, with their new technology, designs, and affordable price tags, have easily attracted new buyers, but whether they can retain customers in the long run depends on service and quality, factors that have not been tested much. Photo: Wapcar Differential Asia, a Singapore-based automotive consulting firm, has just released data it collected on customer experience in Thailand over the past 12 months. The study focused on the loyalty index of Thai consumers towards automotive brands present in the country. The results show that Japanese car brands retain their customers the best, with 48% of users certain to return when buying a new car. Of the remaining 52%, 5% would switch brands, and 46% were undecided (the numbers add up to more than 100% due to rounding). American car brands came in second with a 39% retention rate, 54% undecided, and 6% churn. Chinese car brands, on the other hand, only managed to retain 28% of their first-time buyers, with 63% undecided and 9% switching brands. Repeat purchase rates for Chinese cars are the lowest, while the number of customers who have decided to switch brands is the highest. Data: Differential Asia, photo: Quang Phong The post Only 30% of ‘Made in China’ EV users would buy another Chinese car, same fate could follow Vietnam if there’s nothing more than cheap prices appeared first on xe.today.
Only 30% of ‘Made in China’ EV users would buy another Chinese car, same fate could follow Vietnam if there’s nothing more than cheap prices Chinese brands have been gradually penetrating the Thai market for the past five years. However, the progress and scale of their presence have accelerated significantly in the past year or so. The culmination of this presence was evident at the recent B...
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