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Chinese automotive brands took 3% of sales in 2023, yet their share of voice in digital was much higher—up to 12% in Norway. That's just one of the findings of Sophus3's briefing paper ‘The Long March: Chinese car brands in Europe’ which we share more widely today. The paper looks at the progress of the Chinese automotive groups seeking a foothold in the market with a particular focus on their digital capabilities and strategies.  Key takeaways: • 47 Chinese brands are identified as active in or approaching the market • The majority are utilising a conventional franchise model; only 3 are using a D2C (direct to consumer) approach • Sweden displays the highest level of market penetration by these brands The paper discusses recent developments on the policy front and news on the unfolding strategies of individual brands and groups including BYD, Chery, Leapmotor, and Great Wall Motors. #automotivemarketing #digitalmarketing #EVIndex #evs #China #automotiveindustry

The Long March: Chinese car brands in Europe

The Long March: Chinese car brands in Europe

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